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South Africa’s leading daily advertising, marketing and media news resource for the industry! 9 Sep 2008
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Today's headlines

Marketing
The Google domination
[Naseem Javed] Frankly speaking, stop the guesswork and open heartedly accept that it's Google's turn now, as the next decade clearly belongs to Google. Best not to resist and go with the flow.


Advertising
It's OK to worry about a printer, really!
If you read the sports section in Business Day on Monday this week, you probably enjoyed a quiet giggle over the topical tactical spot from OKI Printing Solutions that gave rugby fans a reason to smile after our disastrous effort on the field over the weekend.

Dates finalised for Dubai Lynx Festival 2008
The second Dubai International Advertising Festival, incorporating the Dubai Lynx Awards, will take place 15 - 17 March 2009 at The Palladium, located in Dubai Media City. The festival is a creative advertising event and awards for the Middle East and North Africa.

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Branding        Idea Engineers will grow your brand, reputation & business.  
 
Bearing Man becomes BMG
To reflect its leading position as Africa's largest specialist distributor of bearings, seals, power transmission components, electric and geared motors, belting, fasteners and filtration, Bearing Man has transformed its corporate identity with a bold new name - BMG - plus a new logo and slogan.

En route for a new brand message for Cape Town
In 2003, the City of Cape Town and Provincial Government of the Western Cape spent some R6 million on a branding study. The result was the much-maligned Cape Town Routes Unlimited and "Cape Town & Western Cape" as the brand. Now moves are afoot to review the city's brand, and the public have been invited to participate and comment.

November 1 flexes its branding muscle at Curves - November 1
Curves is the world's largest fitness franchise and the fastest growing - it even made it into the Guinness World Book of Records. There are 10 000 facilities in 60 countries around the world, and counting.

thirtyfour launches SA's biggest national braai campaign for Castle Lager - 34
One of South Africa's biggest braai promotions has been conceptualised for Castle Lager by national brand activation specialists, thirtyfour, and launched on September 1.



CRM
Managing customer experience - Exp
Bernd Schmitt, PhD, Robert D Calkins Professor of International Business and executive director of the Center on Global Brand Leadership at Columbia Business School in New York, told delegates at the 2nd African Experiential Marketing Summit he was glad to hear that experiential marketing is alive and kicking in Africa.


Digital    
 
Stonewall+ scoops new key accounts - Stonewall+
The digital marketing agency Stonewall+ has rounded off the first half of 2008 with great success in new business gains, enjoying working with new clients across the fields of retail, financial services, professional services and risk management.


Eventing    
 
Sandton Convention Centre to host Miss World 2008
The 2008 edition of the longest running beauty contest in history, the Miss World pageant, will be hosted by the Sandton Convention Centre in Johannesburg on Saturday, 13 December 2008.

Sound Media deliver campaign for international cosmetics house - Sound Media
Leading French skincare specialist's RoC recently treated consumers to an exciting 12-week challenge and corresponding mall activation.


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Exhibitions    
 
The Baby Expo Durban - another successful delivery - The Baby Expo
The Baby Expo Durban, held at the Durban ICC from the 29th to 31st August 2008, was a resounding success, bringing the best parenting, pregnancy and baby brands to Durbanites for the second year.



Magazines        CAR - WIEL - Leisure Wheels - CARtoday.com  
 
Live Out Loud teams up with Jaguar - Live Out Loud
Live Out Loud magazine has done it again! Pairing up with one of the most respected classic cars, Jaguar, Live Out Loud burst onto the scene this past Sunday and took over the Nelson Mandela Square in Sandton.



Media        Recruitment - Advertising, Marketing, Public Relations, Media Sales  
 
SANEF opposes revised Films & Publications Amendment Bill
The South African National Editors' Forum (SANEF) is strongly opposing the revised version of the Films and Publications Amendment Bill, which has been presented for parliamentary processing by the Portfolio Committee on Home Affairs, the forum said in a recent statement.

Citizen journalism: some things will never change!
[Issa Sikiti da Silva] Despite the surge of technological innovations and its sexy gadgets doing wonders in the current media environment, spoiling us for choice, one thing that has not changed is the way we practice journalism, said Jovial Rantao, chairperson of the South African National Editors' Forum (SANEF) during his thought-provoking intervention yesterday, Monday, 8 September 2008, at Highway Africa 2008, currently taking place in Grahamstown, Eastern Cape.

‘Citizen journalism turns consumers into creators'
[Issa Sikiti da Silva] Citizen journalism turns consumers into creators and takes media from lecture to conversation - something traditional media has not been able to do for a long time, Dan Gillmor, of Arizona State University, told over 700 media practitioners gathered in Grahamstown, Eastern Cape, on Monday, 9 September 2008, for the 12th edition of Highway Africa.

Common creativity at work, part 2
[Paul Jacobson] In the first part of this series of articles about copyright and Creative Commons licences, I wrote about copyright and how its original purpose has been distorted to stifle creativity and innovation, certainly customers' ability to manipulate and consume these creative works. In this second part of the three part series, I will introduce you to content licensing and its pitfalls as well as to Creative Commons licences, both of which are misunderstood and rarely appreciated in the commercial world.


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Mobile    
 
2008 MMA Global Awards nominations deadline
The 2008 Mobile Marketing Association Global Awards process is underway and this year's submissions are demonstrating remarkable and successful marketing programs from across all regions. The deadline for nomination is September 15, and can be submitted by category to www.mmaglobal.com.


Newspapers    Sprint
 
Press regulatory body hasn't received formal complaint
NEWSWATCH: The ANC hasn't lodged a complaint with the press ombudsman against the controversial cartoon by cartoonist Jonathan Shapiro also known as Zapiro, says Raymond Louw is a member of the council of the South African National Editors Forum.

Polish newspaper wins top World Young Reader prize
The Polish daily Gazeta Wyborcza has won the annual World Young Reader Newspaper of the Year award, the World Association of Newspapers announced yesterday on International Literacy Day, 8 September 2008.


Out Of Home    
 
Digital signage grabs, engages, and informs
A study released in 2008 by US-based SeeSaw Networks, conducted by OTX, to better understand how digital out-of-home media can be used to reach mobile consumers, shows that digital signage advertising engages people, has high awareness, and is a compelling media that advertisers can use to effectively reach people with their message.


Public Relations    
 
PRISA National Conference speakers highlighted
PRISA will be hosting a variety of speakers at the PRISA National Conference from 15-16 September 2008 with the aim of enhancing attendees general knowledge, personal development and practical skills. The line-up includes prominent people from organisations currently in the news.


Retail
Local retail marketing group expands into Bangladesh - The Todwil Group
Todwil, a global South African-based leader in retail-marketing that provides in-store brand communications solutions, continues to expand globally through the signing of an agreement with Universal Business, a leading Bangladeshi company involved in supply and promotion of merchandising items. This follows hot-on-the-heels of Todwil's recent buy-out announcement of Cape Tech Plastics.

Wally on the road to full recovery - The Heart and Stroke Foundation SA
Waldemar Katze, affectionately known as Wally to the many South Africans who followed his story in the build-up to the world's first-ever live television broadcast of open heart surgery, is on the road to making a full recovery.


International cricket ace Vernon Philander driven by Hertz - Hertz Rent a Car
Hertz Rent a Car announces their sponsorship of international cricketer Vernon Darryl Philander. Vernon is currently playing South Africa, the Cape Cobras and Middlesex.



Ornico new ad showcase
TelevisionRadio  
  
LexusCell C2  
 Visit the ad showcase

New accounts
  • TBWA Hunt Lascaris Durban wins three accounts - more info
  • New account gain for Total Media - more info
  • More...  Submit a New account
     

    People on the move
  • Phillip van Staden joins Talk2Us as PR account executive
  • Hotstuff Marketing makes new appointments - more info
  • More...  Submit a Person
     

    Events to diarise
    AMASA Cape Town September meeting - Cape Town, 10 September
    Hendrik van Vuuren, Millward Brown's Marketing Sciences specialist, will lead a thought-provoking discussion around what many of us in the marketing, media and advertising industry are talking about - to spend or not to spend in the threat of recession
     
    PRISA National Conference Public Relations Institute of Southern Africa - Johannesburg, 15 September
    “Communication - the sixth sense” is the theme of this year's Public Relations Institute of Southern Africa (PRISA)'s conference.
     
    Africans investing in Africa - CAF conference CAF Southern Africa - Johannesburg, 17 September
    Calling all corporate, social investors, NGOs and Government Departments to exhibit at the forthcoming CAF Southern Africa Conference.
     
    Typography workshop The President - Cape Town, 19 September
    Publishing and design consultancy, The President is presenting a typography workshop by well-known Dutch designer, Richard Niessen.
     
    Photoshop fundamentals Teach Me Photoshop - Pretoria, 20 September
    This two-day beginners course in Photoshop will provide you with extensive usable information covering all the basic tools and some fundamentals.
     
    National student workshops Teresa Settas Communications - Johannesburg, 21 September / Cape Town, 27 September / Durban, 28 September
    Standard Bank has teamed up with the DMASA to host national student workshops as part of an initiative to foster and mentor new direct marketing talent.
     
    MobileActive08 SANGONeT and MobileActive.org - Johannesburg, 13 October
    The MobileActive08 Summit will convene more than 300 international civil society, development and technology experts interested in the use and application of mobile technology in support of social impact.
     
    Advanced Photoshop and basic Illustrator course DeskLink - Johannesburg, 16 October
    Our popular magazine and newspaper design courses are back and this time we are including Illustrator because of the numorous requests.
     

    Upcoming events
  • Financial Sector Campaign Coalition Conference Financial Sector Campaign Coalition - Johannesburg, 9 September
  • The one number you need to grow for 2010 BrandOvation - Johannesburg, 9 September
  • Public speaking workshop Captivate Media Training - Cape Town, 9 September
  • Microsoft Excel intermediate to advanced Insite Systems - Johannesburg, 9 September
  • TABPI SA workshops - Johannesburg, 9 September
  • Leap into leadership programme LEAP Training - Johannesburg, 10 September
  • Adobe InDesign CS3 Vega The Brand Communications School - Cape Town, 10 September
  • Adobe InDesign CS3 - Evening training Keyline Graphics - Durban, 10 September
  • Trainer Development Programme Maurice Kerrigan Presentations (PTY) Ltd - Johannesburg, 10 September
  • Effective Business Writing Programme 2 Maurice Kerrigan Presentations (PTY) Ltd - Johannesburg, 10 September
  • More...  Submit an event
     

    Jobs offered    Specialising in Media Sales, Advertising
    and Marketing placements
    OPEN DOOR Recruitment:
    Junior Key Account Manager - Rivonia
    This individual will be responsible for liaising with clients to receive broad campaign brief, set up of project plan including resources, system configuration and data/leads etc. read more

    Online Marketing Manager - Cape Town
    Young online brand looking for marketing/new business individual. Currently operating in five different continents. Exciting possibilities. Must be thoroughly comfortable in the online world. read more

    Airtime Planner - TV - Hyde Park
    Candidate to work with sales and the regions to ensure the advertising campaign is planned in accordance with the advertiser's requirements. read more

    Marketing Manager - TV - Hyde Park
    Candidate needed to oversee the production of on-air promos, evaluate the channel offering and monitor the channel from compliance and technical point of view and more. read more

    Graphic Designer - Johannesburg
    Scan Display is looking for an experienced graphic designer to design predominantly for large format printwork for exhibitions, events and displays. read more

  • Sales Manager - FMCG - Midrand
  • In-house Junior Corporate Writer - Johannesburg - North
  • Senior Developer - Cape Town
  • Loyalty Program Brand Manager - Johannesburg
  • Sales Executive - Experiential Marketing - Sandton
  •  

    Quotes
    "The will to win, the desire to succeed, the urge to reach your full potential... these are the keys that will unlock the door to personal excellence." - Eddie Robinson
    More...  Submit a Quote
     

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    Comment - Comment on any item in this newsletter.




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    EVENTING:Pack it
    EXHIBITIONS:Mega Media Expo 2008
    MAGAZINES:RS&P Automotive
    MEDIA:Ad Talent
    MOBILE:Adcast
    NEWSPAPERS:Sprint Sunday Media Solutions
    OUT OF HOME:INM Outdoor
    PROMOTIONS:Samplex
    PUBLIC RELATIONS:The Lime Envelope
    RADIO:OFM
    RECRUITMENT:Ad Talent
    RESEARCH:Bateleur Khanya
    SALES:Sales Guru
    TV:SABC Airtime Sales
    YOUTH MARKETING:HDI


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    Which city should host the 2009 Loeries?
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