Marketing & Media new accounts
New Nail Outdoor campaigns
2 Oct 2003 18:45
Jacaranda 94.2, has changed their positioning on outdoor from trivison to static face. This 12m x 6m Nail Outdoor billboard, in a prime Hendrik Verwoed Drive, Randburg site, provides highly visible branding with a clear and simple message.
The same creative is erected on the N3 traveling towards Sandton or Pretoria, ideal for the station's current and potential listener base.
Nail Outdoor recently executed a major signage project involving 200 pylons, each measuring over 12,5 metres long, for Conoil Service Stations in Nigeria.
The pylons were shipped 50 units at a time, in large open containers. In spite of tight deadlines, Nail Outdoor completed the assignment to specification satisfying Conoil with the end results.
Short-term insurer, Hollards, has applicated new creative on Nail Outdoor's inspiring Hyde Park pedestrian bridge location. The image of five ducks neatly standing behind one another is a clean and simple communication depicting that with Hollards, you will have all your ducks in a row. No mess, no fuss.
The creative, Hollards' third on the site, is impossible to miss as it is in full view of traffic travelling past Hyde Park Corner from Bryanston or Randburg.
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