Brand/marketing management - online

It's a rare brand indeed that sells itself. With the veritable plethora of brands competing for the same consumer headspace, unless you know how to get your brand to pitch at a frequency that slices through the din, it becomes just another unrecognisable part of the background noise. Without Steve Jobs and his marketing genius, the word 'apple' wouldn't be associated with anything other than the fruit.

The primary purpose of this online course is to develop both theoretical and practical competence in the broader field of brand building and marketing by being exposed to real-life case studies and brand solution-based problems. Applied competence will, therefore, be developed by means of applying theories and principles to real-life case studies.

While you can generally structure your study time as you need to, there are scheduled sessions online through which you can get mediated support and assignment deadlines to keep you moving forward. A reliable internet connection, own device with (at least) Windows 8 and Google Chrome, are all essential to enrol on this short course.

This short course offers the flexibility and convenience of distance learning while maintaining a high level of support through an online tutor who will guide the learning process. Students will be required to complete various forms of assessments and activities online.

Date: 20 August 2020 to 29 October 2020
Venue: Vega School, Online
Cost: R9,500