Africa Health Placements: global accolades
Innovative marketing sees a rush of med students to Africa's shores
Though it has 20% of the world's population, sub-Saharan Africa has only 2% of the world's physicians.
To stand out from the crowd and draw attention to the needs of the continent, AHP's recruitment is supported by creative award-winning marketing campaigns. Working with Boomtown, the agency secured silver in the 2013 Clio Awards for AHP's latest direct mail campaign to recruit doctors - The World's First Stethoscope Radio Ad.
Andrew Mackenzie, Boomtown's creative director said of their work: "The World's First Stethoscope Radio Ad works by the recipient placing their stethoscope on the box, where a pressure sensor activates the audio clip.
"We knew all graduating doctors have a stethoscope, so devised an idea which also encouraged sharing amongst their peers."
Welsh concluded: "It's a privilege to be placed alongside some of the world's largest brands. We pride ourselves on our innovative approach to brand communications, and to get top-quality grads to Africa's shores, and to have been globally recognised for this campaign gives us a great sense of satisfaction."