Boomtown up-skill in tourism management
Boomtown Strategic Brand Agency has built its portfolio of tourism clients over the past few years becoming specialists in both, destination branding and marketing as well as tourism promotion. With tourism continuing to grow as a priority sector in South Africa, Boomtown has focused its efforts to become more knowledgeable and leading regarding current tourism trends as well as the various elements that play a role within the industry.
"It was great for us to acquire the technical knowhow and gain new and deeper insights into this pivotal economic driver. The course enabled us to refine our skills in order directly impact some of the brands we are working on and increase our effectiveness. Tourism marketing and development has always been a passion for our agency and we look forward to putting our newly acquired understanding of the tourism industry to practical use for our clients," said Luvuyo Bangazi.
The course was designed by Dr Richard George, an authority in tourism management and author of Managing Tourism in SA and Marketing Tourism in South Africa, published by Oxford University Press.
"The fact that the course was designed by an expert in the field who has been consulting to the South African tourism industry role players over the past month adds value and credibility to it. His wealth of knowledge was obvious in the interactive learning methods of the course," added Bangazi.