Silver for Joe Public, Bronze for Ogilvy Joburg

CANNES, FRANCE: Joe Public and Ogilvy Johannesburg took home South Africa's first Lions last night, Monday, 20 June 2011 - a Silver Direct Lion for Joe Public's Rock4Aids Spark Hope Matchbook and a Bronze Promo & Activation Lion for Ogilvy's POWA "Waking up the Neighbourhood". [video] [twitterfall] [UPDATED]

The POWA campaign also won a One Show Silver Pencil in May. It has also been shortlisted for Cyber Lions.

[Cannes Lions 2011] Silver for Joe Public, Bronze for Ogilvy Joburg
Comair/British Airways Slow Lounge: Grid Worldwide Branding (and Tonic Design).
Comair/British Airways Slow Lounge: Grid Worldwide Branding (and Tonic Design).

There were no SA winners in Direct and PR.

Meanwhile, the Cyber and Design Lions shortlists have been released.

Apart from the POWA campaign for Cyber, Grid's Loerie Grand Prix-winning Slow Lounge has made the Design shortlist. The Slow Lounge also won a Silver Pencil at the One Show Design in May.

South African entries shortlisted for Cannes Lions 2011

ShortlistCategoryTitleAdvertiser/clientProduct/serviceEntrant company
CyberF02 Viral VideoWaking up the NeighbourhoodPOWAFemale Abuse PreventionOgilvy Jhb
DesignC04 Hospitality/LeisureSlow - The Lounge for Extremely Busy PeopleBritish Airways/ComairBusiness Class FlightsGrid Worldwide Branding & Design Johannesburg

CategoryTotal shortlisted entriesTotal SA shortlistedPercentage of SA finalists2010 comparisonTotal winnersTotal SA winnersSA percentage of winners2010 winners comparison
Direct20462.94%Same - 6 SA finalists in 20105711.75%Decline - 3 SA winners in 2010
Promo & Activations17510.57%Decline - 2 SA finalists in 20105511.18%Increase - 0 SA winners in 2010
PR10510.95%Same - 1 SA finalist in 201039000 SA winners in 2010
Outdoor42671.64%Decline - 22 SA finalists in 2010
Media22262.70%Increase - 3 SA finalists in 2010
Radio1383827.53%Increase - 17 SA finalists in 2010
Press51891.74%Increase - 4 SA finalists in 2010
Cyber22010.45%Increase - 0 SA shortlisted in 2010
Design14610.68%Decline - 3 SA finalists in 2010

Both the Promo & Activation and the Direct Grands Prix went to Romania, the country's first-ever Grand Prix win. BV McCann Erickson Bucharest took the two Grands Prix for its 'American Rom' entry for Kandia Dulce.

Of the 2125 entries submitted in Promo & Activation, a 33% increase versus last year, 175 were shortlisted, from which 55 were selected as winners by the international jury led by Warren Brown, BMF creative founder. Along with the Grand Prix, a further five Gold, 17 Silver and 32 Bronze Lions were also awarded.

Of the 1858 entries submitted in Direct Lions category - an increase of 29% compared to 2010 - 204 went on to make the shortlist of which 10 Gold, 15 Silver and 31 Bronze Lions were awarded. Presiding over the Direct Lions jury was Alexander Schill, Serviceplan Group global chief creative officer and partner.

Now into its third year, the PR category received 819 entries, up 43% from last year. The jury, chaired by Dave Senay, Fleishman-Hillard president and CEO, shortlisted 105 and went on to award 10 Gold, 13 Silver and 15 Bronze Lions. The jury awarded the Grand Prix to Clemenger BBDO Melbourne, Australia for its entry for the National Australia Bank, 'Break Up', bringing the total number of winners to 39.

The Direct Agency of the Year award was won by Ogilvy Argentina, Buenos Aires.

Full sets of winners:

South African shortlists:

Full set of shortlists:


  • Cyber: website and pdf
  • Design: website and pdf
  • Outdoor: website and pdf
  • Media: website and pdf
  • Radio: website and pdf
  • Press: website and pdf
  • Film Lions: to be announced Friday 24 June
  • Titanium and Integrated Lions: to be announced Friday 24 June
  • Film Craft Lions: to be announced Friday 24 June
  • Creative Effectiveness Lions: to be announced Friday 24 June
  • Grand Prix for Good: to be announced Saturday 25 June

Further winners will be announced:

  • Tuesday night 21 June: Media, Radio, Outdoor

  • Wednesday night 22 June: Press, Cyber, Design
  • Saturday night 25 June: Film, Film Craft, Titanium and Integrated, Grand Prix for Good

Delegates attending the 58th Annual Cannes Lions International Festival of Creativity have already experienced seminars coming from goviral; imc² featuring musician Nick Jonas on the panel; Kraft Foods with author Malcolm Gladwell speaking; AOL with Arianna Huffington; SAWA and thenetworkone. Also on the programme were the dedicated Young Lions Masterclasses, which saw the likes of Paul Lavoie, TAXI chairman and co-founder, presenting to a packed audience, and workshops coming from Wunderman, Directory and more.

For more:
[Cannes Lions 2011] Silver for Joe Public, Bronze for Ogilvy Joburg
[Cannes Lions 2011] Silver for Joe Public, Bronze for Ogilvy Joburg
[Cannes Lions 2011] Silver for Joe Public, Bronze for Ogilvy Joburg

Corrected at 10.21am on 21 June 2011.
Updated at 10.47am on 21 June 2011.
Updated at 11.27am on 21 June 2011.
Updated at 11.26am on 23 June 2011.


 
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