icandi CQ is a 31% Black Woman Owned, Level 1 B-BBEE strategically driven full-service communication, marketing and brand consultancy - with a niche focus on delivering creative internal communication and engagement solutions that turn employees into brand ambassadors and clients into brand advocates.
If you think a brand's purpose has no place in B2B, best you consult your HR department. You might be surprised to learn who is influencing procurement and why, in 2019, purpose power is the new purchase power. 23 May 2019Read more
Brace yourselves. Recognition and reward programmes are heading for the divorce courts, having realised they are poorly suited to ensuring employee wellbeing and its intended offspring - high performance. Luckily a new company-employee relationship is on the rise, and it's something all employees can really and truly, well "appreciate". 7 May 2019Read more
Customers or employees? Which one should you engage first or most? Neither and both. They become one and the same if smart, strategic internal communication is the tool you use to drive loyalty, engage employees and build a customer service culture. And here's why... 16 Apr 2019Read more
Everyone knows that "culture eats strategy for breakfast". So why are companies still starving when it comes to enjoying the fruits of their cultural labour? The answer lies in their brand diet. It lacks the one vital ingredient that has the power to give their corporate culture substance and sustainability - internal communications. 22 Mar 2019Read more
Artificial. Automated. Analytical. The AAA of Intelligence is looking to go viral, along with the big data and mobile technology that supports it. But before we rush out and become early adopters of the next big thing, let's remember one scientific fact - that every viral creation is born of a virus that threatens to kill the lifeblood of the very industry it feeds and breeds. In the marketing world, that means creativity. 31 Aug 2018Read more