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Insight Survey is a South African B2B market research company with almost 15 years of experience. We specialise in telephone interviews, online surveys, industry analysis and competitive intelligence to help improve or grow your business.
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Is InsurTech ensuring the continued recovery of SA's short-term insurance industry?In 2021, the global and local short-term insurance industries have endured the impact of the Covid-19 pandemic relatively well, despite declines in both growth and premium volumes. The industry appears to on the road to recovery, driven not only by strongly rebounding economies and consumer spending, but a paradigm shift towards the incorporation of InsurTech and Fourth Industrial Revolution (4IR) technologies. These include the use of artificial intelligence (AI), machine learning, Internet of Things (IoT), blockchain, and even drones, to develop innovative short-term insurance products that cater to capricious consumer demands, whilst increasing efficiency and lowering costs. 6 Dec 2021 Read more

Trust your gut: Are novel probiotic formats boosting SA's probiotics market?As global and South African consumers become increasingly aware of the many benefits associated with probiotics, more people have been including probiotics in their daily diet. However, capricious consumers are always seeking more appealing and convenient product formats, to get their required probiotic dose. This has resulted in global and South African players launching a range of innovative probiotic product formats, including probiotic drinks and even chocolate bars, that appeal to a variety of consumer segments. 23 Nov 2021 Read more

The tail wagging the dog: Is pet well-being driving innovation in SA's pet care market?Globally, Covid-19 lockdowns have accelerated rates of pet ownership, as consumers feel the emotional effects of restrictions and look to pets for companionship. As a result, consumers are also placing significantly more importance on the mental and physical well-being of their 'furry' children by investing in innovative products and services. This desire to better care for, and spoil their pets, is being driven by the increasingly popular trend of pet humanisation. 25 Oct 2021 Read more

Will the surge in contactless innovations help SA's fast food industry to recover in 2021?The effects of the ongoing Covid-19 pandemic continue to have a significant impact on the global and South African fast food industry, particularly in terms of preferences for contactless fast food purchasing and delivery. This is resulting in the rapid proliferation of innovative contactless ordering and delivery services, to ensure that market players meet consumer demands for safe and convenient Fast Food, during the global pandemic. 23 Aug 2021 Read more

Are e-pharmacies naturally making SA's cough, cold and flu remedies market healthier?Amidst the ongoing global Covid-19 pandemic, consumers continue to be reluctant to venture out, instead demanding safe and convenient ways of having essentials delivered to their doors, with cough, cold and flu remedies being no exception to this viral trend. In response, there has been a rapid spread of mobile and online delivery platforms facilitating the speedy delivery of cough, cold and flu remedies directly to consumers, through e-pharmacies. These platforms offer easy access to increasingly popular natural and herbal products, thereby ensuring the health of the global and South African markets. 2 Aug 2021 Read more


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