In line with the brand's annual review, and guided by their sponsorship agency, Openfield Marketing, Distell made a strategic decision to partner South African Rugby Union (SARU) as a supplier sponsor of the Springboks.
The sponsorship deal includes exclusive product rights within their category, pouring rights at SARU functions, the right to distribute premiums, which allows Klipdrift exclusive branding and commercial rights to point of sale product, as well as branding rights in advertising campaigns.
Openfield Managing Director, Marc Tudhope commented: "As industry thought-leaders, it was important for Openfield to guide Distell in their strategic decision to partner with another iconic South African brand and to sponsor the Springboks. Working alongside Distell's creative agencies, Openfield led the sponsorship launch planning, ensuring that channel integration was achieved. The fact that we were able to meet the brand objectives across the digital, print, and broadcast platforms was important; as research has shown time and again that the better integrated a sponsorship campaign is the more successful it ultimately is."
Openfield is a sponsorship marketing consultancy that provides strategic sponsorship expertise to key corporates, as well as assisting them with the activation and management of these strategies to achieve specific brand and business objectives.
The Klipdrift Springbok sponsorship media launch at the Klipdrift Brandy Distillery in Robertson was an enjoyable affair, attended by the who's who of South African rugby and members of the media.
In true South African style, guests were treated to a day of Klipdrift generosity and hospitality, which included a unique "brandy 'experience" hosted by the Klipdrift Brandy Ambassadors.
