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Openfield is a sponsorship marketing consultancy which focuses on providing strategic expertise on sponsorship matters to key corporates, as well as assisting clients with the implementation of these strategies.
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Vodacom United Rugby Championship CEO praises South African rugby marketing model

Vodacom United Rugby Championship CEO Martin Anayi has paid glowing tribute to the South African rugby market, adding that the way the country's biggest brands and the four big teams engage with their fans is exactly the model the new competition is striving to perfect. 8 Apr 2022 Read more

Insightopedia: Why the British and Irish Lions Tour needs fans

The significance of the British and Irish Lions Tour is summed up for me by an email a colleague received. An English associate of his was leaving his longstanding job sooner than he would've liked. So when he received this email, he believed it had something to do with this great personal shift. It didn't. It was to ask my colleague his thoughts on whether the tour would go ahead, as he'd spent a great deal of time and money planning the trip as a supporter. 30 Apr 2021 Read more

366 Group signs historic partnership with South Africa's Openfield Marketing

366 Group is delighted to announce a strategic partnership with Openfield Marketing, South Africa's leading Management agency, that will see both companies working closely on Cricket and commercial opportunities around the world. 10 Dec 2020 Read more

Insightopedia: The value of sponsorship

By definition sponsorship is "a form of marketing in which a company pays for the right to be associated with a project or programme", but we know that sponsorship, like most marketing activities, should derive commercial value to the sponsor. 25 Aug 2020 Read more

Insightopedia: Expert lessons on targeting sports fans in multiple languages

Sport plays a significant role in South African culture and speaks a universal language, which breaks down barriers and cuts through income and ethnic divides. 5 Aug 2020 Read more

Insightopedia: Media trends during Covid-19

Media trends have evolved over the years. Digital news and information platforms have become more accessible and popular channels to acquire knowledge and stay informed. 15 Jul 2020 Read more

Insightopedia: Brands collaboration approach, the 'new normal'

How will brands be able to achieve the increased demands for commercial value during this period of diminished marketing budget? There is a solution. 1 Jul 2020 Read more

Power of e-sports keeping fans connected to sport

Worldwide lockdowns due to the Covid-19 pandemic left fans longing to experience the excitement of a live game. Sponsors and rights owners had to find innovative ways to keep the fans' passion for sport alive. Gaming was the best way to connect with fans as amongst others, football, F1 motor racing and rugby created gaming competitions for professional sports people, bringing excitement to fans in the comfort of their homes. 15 Jun 2020 Read more

Insightopedia: Opening of sport in the time of Covid-19

As the world comes back to life with economies re-opening around the world, professional sports leagues have also begun the slow and steady process of getting the ball rolling. 2 Jun 2020 Read more

Insightopedia: Be the light against gender-based violence

Gender-based violence (GBV) in South Africa has been a widespread problem, which disproportionately affects women and girls. It is seemingly systemic and deeply entrenched in institutions, cultures and traditions in South Africa. 18 May 2020 Read more

How to market to sports fans when there is no live sport

The Covid-19 pandemic has presented sports marketers with a challenge, and an opportunity. 31 Mar 2020 Read more

Chippa United take maiden Engen Knockout Challenge crown

The journey continues for Chippa United's emerging stars after they were crowned Engen Knockout Challenge Champions in Port Elizabeth on Sunday, 23 June 2019, at the Glenville Celtic Sports Complex in Gelvandale. 27 Jun 2019 Read more

ICASA's plan for sport a possible red card for the industry

The idea of giving all South Africans free access to major televised sports events is wonderful in theory. But there is always a cost, and ICASA's latest proposed sports broadcasting draft could be a red card for the industry. 3 May 2019 Read more

Happy at Openfield

Happy Ntshingila, previous chief executive officer at SuperSport, has been appointed chairman of leading creative marketing agency, Openfield, effective from 1 November 2018. 6 Nov 2018 Read more

When great brands become family

Vodacom Bulls player Marnitz Boshoff hit the turf at Loftus Versfeld as he has done through so many tackles in his career. Then he got to his knees and laughed, as his young son tackled him again. On this particular Saturday, on the main field that is his office, Boshoff was more than happy to let his younger "opponent" win. 5 Oct 2018 Read more

Seseki Itsweng to lead Openfield into the future

Openfield Marketing is proud to announce that Seseki Itsweng has been appointed Managing Director of Openfield Marketing in South Africa. 17 Nov 2017 Read more

Style ahead of the field at the Sun Met 2018

At a glitzy event launch, 'Style ahead of the Field' was announced as the theme for the 134th edition of the Sun Met, celebrated with G.H. Mumm. 23 Oct 2017 Read more

The race to the Sun Met

The second and much anticipated Sun Met celebrated with G.H. Mumm is back and ready to return to Kenilworth Racecourse on Saturday, 27 January 2018. 12 Sep 2017 Read more

Kagiso Rabada and Shaun Pollock named Nissan brand ambassadors in South Africa

Nissan has named the number one ODI bowler in the world, Kagiso Rabada, and former South African captain and cricket legend, Shaun Pollock, as brand ambassadors to further leverage the company's global sponsorship deal with the International Cricket Council (ICC). 5 Jun 2017 Read more

Openfield to run with PR for the Currie Cup

Openfield has been appointed by SA Rugby to manage and implement the PR and brand activations for the 2017 Currie Cup season. 13 Apr 2017 Read more

Temporary road restrictions for the 2017 J.P. Morgan Corporate Challenge

There will be several road closures in the vicinity of Melrose and Birdhaven on Thursday, March 30 due to the 14th annual J.P. Morgan Corporate Challenge at the Wanderers Club. 23 Mar 2017 Read more

Sun Met celebrated with Mumm hits an all-time high

Openfield, the PR agency appointed by Sun International for the inaugural Sun Met, is pleased to announce that R44m worth of branded media coverage was generated through PR and media efforts for the first-ever and much-anticipated Sun Met celebrated with Mumm. 16 Mar 2017 Read more

J.P. Morgan challenging runners for a good cause

Each participant at the 2017 J.P. Morgan Corporate Challenge® will be running or walking for a good cause in the world's premier corporate fitness event on Thursday, 30 March, at the Wanderers. 15 Mar 2017 Read more

Sport Science Institute of South Africa moves forward with Openfield as new commercial agent

Openfield has been appointed as the commercial agent to the Sports Science Institute of South Africa (SSISA) - a venture that will see the agency's specialists in commercial sponsorship development create a new commercial model for SISSA, with the aim of securing corporate partners for SSISA that will generate sustainable revenue for the entity going forward. 11 Oct 2016 Read more

Castle Lager appoints Openfield as its sponsorship agency

Castle Lager awarded Openfield the contract to manage its sponsorship properties activations across rugby, cricket and soccer. 23 Jun 2016 Read more

Joburg opens 40th year of Corporate Challenge in record-breaking style

A record total of 13,796 racers, joggers and walkers from 237 South African companies warmed up the autumn air at the J.P. Morgan Corporate Challenge® at the Wanderers Club on Thursday, 7 April. 11 Apr 2016 Read more

Temporary road restrictions for the 2016 J.P. Morgan Corporate Challenge

The streets of Illovo, Melrose and Birdhaven will once again come to life with the 13th annual J.P. Morgan Corporate Challenge® taking place at the Wanderers Club on Thursday, 7 April. 5 Apr 2016 Read more

J.P. Morgan Corporate Challenge 2016 contributes towards youth empowerment

Participation in this year's J.P. Morgan Corporate Challenge® on April 7 at the Wanderers Club will not merely be a run, walk or jog for corporate camaraderie. It will also serve a deeper purpose by empowering youth to transform their local communities through sport. 26 Feb 2016 Read more

Popular cricketers Kagiso Rabada and Dale Steyn named Nissan brand ambassadors in South Africa

Nissan has named legendary fast bowler Dale Steyn and rising star Kagiso Rabada as brand ambassadors to further add to the company's global sponsorship deal with the International Cricket Council (ICC). 25 Feb 2016 Read more

Openfield receives high praise in the BMi Top Sponsorship Decision-Makers' Survey 2015

'Sport and other sponsorships continue to increase in importance as a marketing and communication medium. Ongoing research in South Africa and internationally, confirms this trend. During the past five years the industry has increasingly become more professional and scientific in its approach. This is true of the sponsors themselves as well as the major sports management companies that service them. At the same time, the market has become increasingly competitive.' 16 Feb 2016 Read more

Two Oceans Marathon get set with Openfield

Openfield has been appointed by the Two Oceans Marathon NPC to evaluate the brand equity and event assets of the Old Mutual Two Oceans Marathon. As part of this partnership, Openfield will assist with developing a commercial model to allow increased and sustainable growth of the world's most beautiful marathon. 15 Dec 2015 Read more

Entries open for the annual J.P. Morgan Corporate Challenge 2016

Online registration for the 13th annual J.P. Morgan Corporate Challenge opens this coming Monday, 23 November. 20 Nov 2015 Read more

Openfield to run with Springbok Sevens

Openfield has been appointed by SARU to manage and implement the PR for the Blitzboks for the upcoming HSBC World Sevens Series 2015/16 and the Road to Rio for the Olympics. 21 May 2015 Read more

Openfield announces talent management acquisition

In its commitment to bringing together the best companies and people engaged in building emotional bonds between brands and target markets, Openfield is pleased to announce the recent addition of Big Sports Management (BSM) to its group. 7 May 2015 Read more

Openfield takes home silverware at Sport Industry Awards

In a star-spangled Discovery Sport Industry Awards evening in Sandton, where the who's who of South African sport came together to celebrate award winning work across the business of sport, Openfield claimed the award for the Best Use of Digital Communication in Sport - Vodacom Rugby Stats App. 18 Feb 2015 Read more

J.P. Morgan Corporate Challenge 2015 at capacity: Entered companies should finalise entry

Another capacity crowd of 13,000 entrants is projected to enter the 12th annual J.P. Morgan Corporate Challenge® road race taking place in and around Melrose. The 5.6-kilometre road race starting at The Wanderers Club at 18:30 will be held on Thursday, 26 March 2015. 5 Feb 2015 Read more

A first in South Africa's sponsorship and experiential marketing industry

After months of planning and discussions, an exciting development has been revealed to the industry with four competing market-leading sponsorship and experiential agencies in South Africa merging to form a new entity, which will be known as the Openfield Group. 20 Jan 2015 Read more

Klipdrift's golden giveaway at Nedbank Golf Challenge 2014

Following the signing of a three-year deal as a Nedbank Golf Challenge sponsor, Klipdrift has upped the ante for those participating in the prestigious golfing event this year. 4 Dec 2014 Read more

Openfield secures Klipdrift's golden sponsorship of the 2014 Nedbank Golf Challenge

Klipdrift has signed a three-year deal as a Nedbank Golf Challenge single-hole sponsor from 2014 due to take place at the prestigious Gary Player Golf Club in Sun City. As one of South Africa's most esteemed annual events on the sporting calendar, the Nedbank Golf Challenge has drawn some of the sport's most celebrated local and international stars to its course. 17 Nov 2014 Read more

Engen's 'Proud to be Blue' campaign shortlisted for Discovery Sport Industry Awards 2015

Engen's recently announced new partnership with Supersport United FC's 'Proud to be Blue' campaign has been shortlisted for the 2015 Discovery Sport Industry Awards, which will unveil all winners on 12 February 2015 at Sandton Convention Centre in Johannesburg. 14 Nov 2014 Read more

Openfield announces new appointment on blue chip client

Meagan Fester has been promoted to Client Service Director at Openfield and will be responsible for managing the Engen Sponsorship account which is made up of Soccer, Cycling and Motorsport. 29 Sep 2014 Read more

Openfield drives premium deal for the V&A Waterfront

Openfield has successfully negotiated a partnership with Mercedes-Benz South Africa as one of the commercial partners for the V&A Waterfront Partners Programme. The 12 month agreement, centres on Mercedes-Benz attaining a set of exclusive rights that provide an enhanced consumer experience for visitors to the venue. 10 Jul 2014 Read more

Openfield impresses judging panel at the Discovery Sport Industry Awards 2014

The who's who of South African sport celebrated in style at the annual Discovery Sport Industry Awards which took place at the Sandton Convention Centre on Thursday, 13 February 2014. 18 Feb 2014 Read more

Openfield negotiates a priceless deal for the V&A Waterfront

Openfield has successfully confirmed MasterCard South Africa as one of the commercial partners for the V&A Waterfront Partners Programme. 7 Feb 2014 Read more

New staff appointment

Sponsorship agency, Openfield has appointed Karen Barnard as account manager effective from 3 February. 6 Feb 2014 Read more

World Jazz Awards appoints Openfield as exclusive marketing agency

Sponsorship Marketing Agency, Openfield will be tuning into a new and entertaining space this year with their recent appointment by The World Jazz Awards (Pty) Ltd, as the exclusive marketing agency for the World Jazz Awards. 31 Jan 2014 Read more

Openfield shortlisted for the Sports Agency of the Year 2014

Openfield, sponsorship marketing consultants, was shortlisted amongst some of South Africa's top sports agencies when The Sport Industry Group unveiled the Official Shortlist for the Discovery Sport Industry Awards 2014, with the winners set to be announced at the star-studded ceremony at Sandton Convention Centre on 13th February 2014. 1 Nov 2013 Read more

Openfield appoints new financial manager

Openfield is pleased to announce the appointment of Gregson Lubbe as Financial Manager, effective 1 April 2013. 10 Apr 2013 Read more

Openfield Marketing new appointment

Meagan Sickle has been promoted to PR and Media Director at Openfield Marketing and will be responsible for managing the PR and media strategy across the client portfolios, including Engen, Gary Player Invitational, Klipdrift, Fine Brandy.By Design and Oude Meester. 1 Mar 2013 Read more

V&A Waterfront appoints Openfield as commercial sponsorship agency

A new venture begins for Openfield Sponsorship Marketing Consultants who have been appointed as the commercial sponsorship agents for the V&A Waterfront, the South African destination that welcomes millions of local and international visitors annually. The appointment was made in December 2012. 25 Jan 2013 Read more

Openfield sponsorship and marketing strategically managed the five-year sponsorship agreement between Klipdrift and Springboks through the joining of two iconic brands, which took place in April 2012 at the Klipdrift Distillery in Robertson. 18 Oct 2012 Read more

A new journey awaits Matchworld after its recent successful pitch for Engen Petroleum's sponsorship account. Matchworld and its partner, Openfield, have joined forces to become "Team Engen" in servicing South Africa's leading Petroleum Brand. 17 Oct 2012 Read more

Openfield, sponsorship marketing consultants, has launched its new website which highlights the full scope of services as well as offering visitors valuable industry knowledge. 26 Jun 2012 Read more

Openfield introduces Klipdrift to the Springboks

On Wednesday 18 April 2012, Klipdrift officially announced their five year sponsorship of the Springboks at the Klipdrift Distillery in Robertson. The partnership sees two iconic South African brands coming together and marks Klipdrift's first involvement with a leading national team. 21 Apr 2012 Read more