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Welcome to the
Hook, Line & Sinker Press Office
Meet South Africa’s Best Small PR Consultancy of 2023. Innovative and award winning, HLS provides integrated PR & Marketing services to local and global power brands across Africa, the Middle East, and Europe. This is done by developing newsworthy and engaging content to HOOK audiences, selecting the best platforms & communications LINE, to deliver the ultimate campaign SINKER.
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Cisco appoints PR agency, Hook, Line & Sinker
In a strategic move to enhance brand visibility and market presence, leading tech company Cisco South Africa has announced the appointment of Hook, Line & Sinker (HLS) as its trusted PR partner, adding to the agency’s growing portfolio of multinational business and technology clients. 12 Jun 2024 Read more

Survival of the fittest: How the media apocalypse is forcing PR and marketing to reinvent themselves
Newsrooms are diminished and so has the power of the pen. The media world is under threat across the globe while the PR and marketing industry is duty-bound to help journalists fill the knowledge gap, we must - and can - do better. 5 Jun 2024 Read more

PR professional shortlisted for SA’s Business Entrepreneur of the Year 2023
Adam Hunter, managing director and head honcho for PR and integrated marketing agency Hook, Line & Sinker (HLS), was shortlisted as a finalist in SA’s Business Partners Entrepreneur of the Year®. This year’s awards received more than 250 entries from across the country. Hunter was one of five in the Emerging Entrepreneur of the Year category for 2023. 6 Dec 2023 Read more

MCQP, SA's most popular and iconic costume party, returns
After three long years, South Africa's premier costume and LGBTQIA+ celebration, the Mother City Queer Project (MCQP), has risen from its glittery ashes - welcoming party people back under this year's theme, 'Back to the Future'. 26 Oct 2023 Read more

Over half of participants in 12-week vaping trial quit smoking
Well over half of the participants in a three-month trial in which smokers tried vaping as a way of either stopping or reducing smoking successfully gave up cigarettes. Of those who continued to smoke while also vaping, 79% reduced their cigarette consumption. 11 Aug 2023 Read more

Hook, Line & Sinker turns 5
Meet HLS, an integrated PR and marketing agency that defied the pandemic and emerged as a global player in just five years. 15 May 2023 Read more

Hook, Line & Sinker recruits 2 prominent news reporters
The always-on news team at Hook, Line & Sinker just got bigger with the addition of former e-TV News reporter, Anelisa Tuswa and ex-Daily Maverick general news journalist, Karabo Mafolo. 26 Sep 2022 Read more

5 ways we can walk the inclusive talk
As Pride Month draws to a close, it has continued to showcase the critical importance of both authentic and inclusive communications in the media and marketing world. More than just a month-long party - this is a campaign we can all get behind and support throughout the year. 29 Jun 2022 Read more

Code did this
The global tech sector is worth an estimated $5tn. It is estimated to employ more than 55 million people worldwide. Technology features in every aspect of our lives today, directly and indirectly. For an industry that only really took off in the 1980s, it's had a meteoric rise that is not expected to slow anytime soon. 20 Jan 2022 Read more

#BizTrends2022: PR is dead; long live personal relations
The discipline of public relations has evolved so dramatically over the past few years that it is no longer effective in its traditional form. Instead, we are seeing a new emphasis on building personal, one-to-one relationships between consumers and brands. And that's a good thing. 10 Jan 2022 Read more

Global companies are turning to SA for media and marketing expertise
While Covid-19 and its associated lockdowns have dealt severe blows to most economies around the world, there are some unexpected silver linings. As a result, local marketing and communications companies have found their services are in demand by global brands. 29 Sep 2021 Read more

Tech industry holds opportunities in 2021 and beyond
South Africa's gender gap, which was estimated to close in 99.5 years from 2020, has now increased by a generation to 135.6 years to close from 2021. This is according to this year's World Economic Forum's (WEF) Global Gender Gap Report which revealed that out of the 156 countries monitored, 55 countries regressed or stalled with South Africa unfortunately regressing from 17 to the 18th position of gender equality. 31 Aug 2021 Read more

SMS solutions essential for an inclusive business strategy in SA
South African companies must take care not to inadvertently deepen the existing digital divide. Although Covid-19 and related lockdowns have accelerated a growing trend towards the digital economy such as artificial intelligence, in an unequal society such as South Africa, many consumers find it difficult to access data-intensive apps and processes. 25 Aug 2021 Read more

Millennials, tech and PR
How a bunch of tech fundis are breaking conventions and changing perceptions for some of the world's largest computer software and technology brands 5 Jul 2021 Read more

The power of PR: 5 ways businesses can create stability through communication
In today's challenging times, instead of waiting for uncertainty to pass, innovative companies are reinvigorating their media strategies. Research reveals that thoughtful, strategic communication can actually minimise the short- and long-term financial and reputational impact on a business. And it appears that businesses thriving during the pandemic are those that are constantly engaging with their customers. Why? During economic upheaval, personalised, authentic communication is what should drive all business activities. 14 Sep 2020 Read more

Five PR lessons we can learn from Suzelle
DIY sensation, Suzelle, has had quite the year; from the launch of her book, to becoming a TV star, to her international visits abroad. Our famous 'braai pie' master and her co-partner, Mariaan, have created a Do-it-Yourself web series that has creatively captured the heart of the nation. 7 Mar 2016 Read more

Instagram: How to create that picture-perfect PR strategy
Instagram has gone from a trendy iOS-only app, to a massive social network with Android and web presence with more than 300 million monthly users. 9 Nov 2015 Read more

Calling all media & marketers: would you cope with a six-hour working day?
As efficient as we strive to be, I'm pretty sure we often hear ourselves wishing for more hours in the day. And as we already know, the media and marketing world is not for the faint-hearted - or those dependent on eight hours of sleep a night. From new business, budget reviews, events and product launches, tight deadlines and client demands - it can be extremely exhausting. 26 Oct 2015 Read more

Hell no, that's not PR
I loved PR Daily's article titled, '10 Falsehoods about PR' with my favourite quote being, 'Spin to PR is what stupid is to Albert Einstein.' As PR's 110th anniversary approaches, I thought it would be fun to highlight the piece and question our local industry leaders for their comments, thoughts and input. 14 Oct 2015 Read more

What shall we name Facebook's 'dislike' button?
Finally, Facebook will let us express something other than a Like, and as we have all seen and heard across every media portal possible to man-kind, Facebook is currently testing a 'dislike' button which should be introduced shortly... 21 Sep 2015 Read more

Hipster Barbie shows us that 'plastic is not fantastic' on social media
I had a laugh at Gareth Cliff's Facebook post this week about Instagram's #socalitybarbie. This clever, brunette doll takes the mickey out of our social media community about living authentically and how narcissism can be tough to distinguish among today's clutter of hashtags. 8 Sep 2015 Read more

The A, B, Zs of our new generation and how to accommodate them in the workplace
Millennials are now entering their thirties and, just like me, they are beginning to peak at around 34 - 35 years of age, and we have seen that they already play a big part in our work culture. 26 Aug 2015 Read more