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OLC Through The Line Communications Press Office
OLC Through The Line Communications is an award winning experiential marketing agency that aims to move businesses and brands forward.
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Sparletta brings the taste of home to every meal as Uzalo stars takeover KwaMashu Shoprite
In an exciting collaboration event between Spar-letta and the SABC 1 hit TV show Uzalo, Spar-letta brought a burst of flavour to fans of the TV show and the KwaMashu community at large on 27 April 2024, as their favourite stars provided a memorable lunchtime experience. 10 May 2024 Read more

Offlimit Communications celebrates 20 stellar years of innovation and success in TTL marketing
Offlimit Communications (OLC), a leading through-the-line (TTL) marketing agency, proudly celebrates its 20th anniversary. Since its inception, OLC has remained at the forefront of TTL marketing, devising comprehensive and innovative strategies that span all forms of media to deliver unmatched results for brands and businesses. 9 May 2024 Read more

International rugby player, Eben Etzebeth teams up with Bayer as an ambassador for Berocca in South Africa
The Bayer Consumer Health division in South Africa is proud to announce the groundbreaking partnership between the international rugby player Eben Etzebeth and the Berocca® brand. 26 Feb 2024 Read more

Bayer South East Africa welcomes Jessica Nkosi as a brand ambassador for Bepanthen Derma
The much-admired South African actress and TV presenter Jessica Nkosi has partnered with the Bayer South Africa Consumer Health division as an ambassador for Bepanthen® Derma line of products, which are designed for dry and sensitive skin. 21 Feb 2024 Read more

Coke Studio brings 'real magic' to the neighborhood
Unlocking one-of-a-kind experiences at the Hey Neighbour Music Festival 7 Dec 2023 Read more

Jungle surprises South Africans with new Oat Drink, taking over the streets and skies of Mzansi
To celebrate the release of its innovative Jungle Oat Drink range, Jungle initiated a dynamic campaign across South Africa. Vibrant takeovers transformed the bustling streets of Johannesburg (JHB), Durban (DBN), and Cape Town (CPT), as well as the skies between them, offering a first-hand experience of the product's new flavours and its added nutritional benefits to suit all lifestyles. 8 Nov 2023 Read more

OLC's fresh faces and new client collaborations: A new era of game-changing moves
It's not every day that a company gets to announce a double win: an enthusiastic influx of new talent and a roster of brand-new, exciting clients. But for Offlimit Communications [OLC], today is that day! 3 Nov 2023 Read more

Blue Ribbon's groundbreaking #50DaysOfSharing campaign comes to an end
Blue Ribbon, South Africa's bakery treasure since 1882, proudly celebrates the crowning moment of its #50DaysOfSharing campaign, awarding a R1m prize to one delighted winner, Ondela Vuyolwethu Timakwe, a 22-year-old hailing from the East Rand of Johannesburg. 17 Oct 2023 Read more

ABC Solar and Huawei Fusion Solar spearhead renewable energy revolution in South Africa
As the global community continues its journey towards carbon neutrality, the necessity for sustainable, low-carbon energy solutions has never been more evident. Recognising the transformative potential of renewable energy storage system in the South African market, ABC Solar and Huawei Fusion Solar have positioned themselves at the forefront of this energy evolution. 4 Oct 2023 Read more

Coke Studio returns bigger and bolder, turning up the volume in South Africa!
Coke Studio™, the global music platform, is set to captivate the world with its highly anticipated new season, launching once again in South Africa. Showcasing awe-inspiring emerging artists from around the globe, this season promises to deliver 'Real Magic' to audiences far and wide by transcending borders, genres, and backgrounds in unforgettable musical collaborations. 23 Aug 2023 Read more

Sungrow installed invertor: Image: Supplied
Sungrow's solution will not only mitigate the impact of load shedding but also contribute to a greener and more sustainable South Africa. 11 Aug 2023 Read more

Blue Ribbon's #50DaysOfSharing campaign: Your chance to wake up a millionaire!
Blue Ribbon, one of South Africa's loved bread brands, is thrilled to announce its most exciting and generous campaign yet - #50DaysOfSharing! Blue Ribbon celebrates its loyal customers, by giving one lucky winner the opportunity of a lifetime to wake up a millionaire! 8 Aug 2023 Read more

Tiger Brands' food industry service solution introduces name change and innovative brand positioning
Leading food service industry business, Tiger Brands Out Of Home Solutions, has changed its name to Tiger Brands Food Services Solutions, and introduced a refreshed brand positioning - The Best Solutions, with SA's Best. 15 Jun 2023 Read more

The Powerade brand launches global platform 'Pause is Power' in South Africa
The campaign features influential sports and lifestyle personalities - Caster Semenya, Mapule Ndlovu, Tatjana Schoemaker, and Ryle deMorny. 17 May 2023 Read more

Bayer South Africa introduces a new skincare range for dry and sensitive skin
The Consumer Health division for South East Africa at Bayer has officially introduced the new Bepanthen® Derma product range, formulated for sensitive and dry skin conditions in South Africa. 15 May 2023 Read more

Hinen leads the way in solar innovation at the South Africa Solar Show
Hinen is thrilled to announce its participation in the South Africa Solar Show on 25-26 April. 26 Apr 2023 Read more

OLC celebrates newly acquired Level 1 BBBEE certification
Africa's leading through-the-line agency is proud to announce its newly acquired Broad-Based Black Economic Empowerment (BBBEE) Level 1 certification. 29 Mar 2023 Read more

Elevate your big night out celebrations with new Avión Reserva Cristalino
The perfect balance between aged complexity and agave brightness. 23 Feb 2023 Read more

The SunBet Poker Tour 2022. Bet you'll love it!
Coming to a Sun International Casino near you. High-stakes action from the inaugural and glamorous SunBet Poker Tour promised a thrilling R9m up for grabs and has subsequently birthed a diverse group of winners from across the globe with over R17m in prizes. 13 Apr 2022 Read more

Snowflake: 'Create Homemade Happiness'
Our homes are an extension of who we are and what we do within the walls of our abodes shapes our mood, affects our productivity and influences our outlook on life. Scientific studies have shown that we can have an impact on our happiness by adjusting the tiny little habits and routines that constitute our daily lives. 2 Oct 2020 Read more

How to re-shape and reinvent your business - A 3-part series
Our OLC business strategy is all about clarity, planning and massive action. Here are a few steps to take in order to reinvent your business. 22 Jul 2020 Read more

Reshaping our future
While Covid-19 is causing havoc on the economy and our communities, it is instantaneously giving rise to consideration and innovation. Crisis has always been a driver of change, unlocking new ways of doing things. The question is, can we sustain these into the future? 10 Jun 2020 Read more

Experiential marketing in Covid-19 era
Coronavirus affecting brands and marketing industry - how to stay relevant. 24 Mar 2020 Read more

Entrepreneur Jerome Cohen's business growth strategy: sustainability
The CEO of Offlimit Communication (OLC), Jerome Cohen, has a rich history in entrepreneurship and business development. Over the last decade, he has managed to move brands and businesses at large from strength to strength and Offlimit (OLC) has proved that he may know a thing or two about taking a business to the next level. 27 Feb 2020 Read more

Offlimit Communications smashes final quarter
No slowing down for agency in 2019 15 Nov 2019 Read more

Snowflake is 135 years
And wants to celebrate with you! 8 Aug 2019 Read more

Lunch levels up - Blue Ribbon introduces all new health squares
One of the country's most recognised and loved home brands has given South Africans a whole new world of healthier options to keep taste buds tantalised and tummies satisfied. This year, adults and kids alike get to experience the same great taste with a healthier twist- perfect for the whole family! 26 Jun 2019 Read more

The second annual 'Wear You' seminar returns
Celebrating the journey of versastyle women 6 Jun 2019 Read more

Offlimit Communications turns it up a gear
Offlimit Communications has been on a resounding growth trajectory over the last five years and again has stepped it up a gear in 2019 with a record-breaking streak of bagging over 10 new clients in the first quarter. Known for executing buzzworthy campaigns with memorable stunt-styled executions, Offlimit Communications is one of Africa's renowned experience providers. 29 May 2019 Read more

Sta-Sof-Fro to showcase at Beauty Revolution Festival 2019
Hair care giant, Sta-Sof-Fro, is one of the leading brands in hair fashion in Africa. The local cosmetic chain will have an interactive stand showcasing their wide range of products at Beauty Revolution- a two-day beauty festival taking place on 6-7 April 2019 at Sandton Convention Centre, Johannesburg. 4 Apr 2019 Read more

Cappy #CappyBreaks Breakfast #CappyZA
Cappy 100% fruit juice blend needs you to take on the challenge of breaking a Guinness World Record. 28 Mar 2019 Read more

Work that matters
"Humanability. It's a relatively new word that means doing more good things for the world. And, it appears that many consumers want - and expect - the humanability from brands." - Forbes 24 Jan 2019 Read more

Coca-Cola Africa launches Coke Threds
A custom Coca-Cola x fashion experience 12 Nov 2018 Read more

OLC presents Halloween
Offlimit Communications (OLC) strikes again. One of South Africa's award winning experiential agencies, OLC, recently brought a popular Fourways family destination to a screaming halt. 8 Nov 2018 Read more

Sweet Beats takes over Cape Town
Celebrating women changing the face of the Mzansi music scene. Strawberry Lips' Sweet Beats - South Africa's first online platform dedicated to inspire up-and-coming proudly South African female DJs. 17 Oct 2018 Read more

Strawberry Lips supports PinkDrive
During Breast Cancer awareness month Strawberry Lips partners with PinkDrive 27 Sep 2018 Read more

Introducing 'Sweet Beats'
Celebrating women changing the face of Mzansi's music scene.
Strawberry Lips brings you Sweet Beats - South Africa's first online platform dedicated to inspire up-and-coming proudly South African female DJs.
 12 Jul 2018 Read more

OLC 20slayteen: Fast-growing agency won't stop its go
2018 started with a resounding bang for Offlimit Communications (OLC). The agency had an incredibly successful run in 2017, expanding its client base, acquiring larger office space and growing the staff complement - all while churning out groundbreaking campaigns. 1 Jun 2018 Read more

Blue Ribbon presents Mother's May
Mzansi's loved household favourite celebrates a Mother's Day with a difference 10 May 2018 Read more

All new Huawei P20 lands in South Africa
A fusion of fashion and fun 11 Apr 2018 Read more

Branding builds businesses
Offlimit Communications introduces an all-new Brand Ambassador division 30 Jan 2018 Read more

OLCaptura 360 - The next level of capturing magic moments
Offlimit Communications (OLC) has had a whirlwind first half of the year, moving exponentially from strength to strength in just a matter of months. Known for out-of-the-box, innovative experiential executions, the full-service agency has continually pushed the envelope in the space of technology and innovation. 20 Nov 2017 Read more

Playbook Hub launches Playbook
A web platform that solves the procurement process 2 Aug 2017 Read more

Thousands of hopefuls... four cities... one winner: Offlimit Communications brings you the MTV Base VJ Search
Everyone has a dream and for the last six months, BTL/experiential agency Offlimit Communications has been helping people realise their dreams of becoming the next MTV Base VJ. 11 Jul 2017 Read more

Five African countries. One night. OLC shuts it down with Ballantine's Beat of Africa
For one night, border limitations ceased and nations came together in a celebration of sound never seen or heard before! 12 May 2017 Read more

OLC on a landslide winning streak
In just the first quarter of 2017, award-winning BTL/experiential agency OLC (Offlimit Communications) has smashed its own records by winning every account they have pitched for to date! 10 May 2017 Read more

Offlimit Communication ups the ante with new office to call their own
After four successful years in Hyde Park, OLC (Offlimit Communication) has moved to Sandton. 2 May 2017 Read more

OLC breaks barriers again with McDonald's National Breakfast Day
McDonald's SA recently celebrated their iconic National Breakfast Day, where their customers could enjoy the world-renowned Egg McMuffin and small filter coffee for only R10. 10 Apr 2017 Read more

Offlimit Communications brings Huawei P9 experience to life
"Huawei brings the digital revolution to you." And with the help of expert experiential agency Offlimit Communications, one of the world's smartphone giants has been able to do just that. 18 Aug 2016 Read more

New look. New website. Offlimit looks to the future
After more than a decade as South Africa's premier experiential agency, Offlimit Communications has decided it's time for a brand-new look. 13 Jul 2016 Read more

OffLimit Communications strides into the rest of Africa
In recent years, OLC (OffLimit Communications) has extended its operations into multiple countries on the African continent. 7 Jul 2016 Read more

OLCaptura simplifies link between events and social media
If it's not trending on social media, did an event actually even happen? 6 Jul 2016 Read more

Life Station 94.7 expo
The aim of the campaign was to create an opportunity for human-to-human deep connection, beyond blood donation. 1 Jun 2016 Read more

My Money Plan: Phefumla
Leads generation is key in the financial service industry and from 2015 we played a vital role in supporting Old Mutual on the My Money Plan. With the objective of generating leads, the My Money squads hit the road and got busy gaining the confidence of South African consumers. 31 May 2016 Read more

Comedy Central International Comedy Festival
Comedy Central International Comedy Festival brought to you by Savanna, as the largest festival of its kind on the continent. 30 May 2016 Read more

Cinema stunt - The great taste of Coke Zero
Guided by work done in Coca-Cola's Global Markets, we were briefed to create an activation that would promote the great taste of Coke Zero by letting people experience it. 16 May 2016 Read more

Aero Let Go
While Aero's ATL campaign was encouraging consumers to "Let Go", the experiential challenge was how to physicalise that moment of release for consumers. It was time to bring to life an Aero moment that would allow consumers to watch their woes float away in a bubble. We came up with an innovative interactive vending experience that allowed the consumer to experience that "Let Go" moment. 13 May 2016 Read more

Humans connect with humans and not logos
McDonald's South Africa's CSI project, Ronald McDonald House Charities (RMHC), is a place that provides a safe haven for families to recover from traumatic experiences. 16 Feb 2015 Read more

Offlimit celebrates 10 years with a new website!
Offlimit Communications launches new look with a visual refresh to their website that matches the edge and quality this agency consistently delivers. 12 Aug 2014 Read more

Offlimit adds McDonald's and DStv Media to client base
Johannesburg - Offlimit Communications recently signed on two new accounts, adding even more momentum to what has already been an exciting year. The agency can now add McDonald's and DStv to their already impressive portfolio. 6 Aug 2014 Read more

Real experiences for real people
Experiential marketing brings brands and people closer by delivering on what matters to consumers. 10 Jun 2014 Read more

Over 20,000 chase the heat with the Hunter's Refresh-O-Meter
For Hunter's 25th birthday celebration Offlimit Communications was tasked with producing an unforgettable experience, which not only applauded the milestone but reinforced the brand's identity, engaging people in an exciting way and rewarding Hunter's fans for their loyalty. 4 Nov 2013 Read more

New home for Offlimit Communications' creative hub
Offlimit Communications has an eight-year foundation of delivering strong experiential work, but the phenomenal growth the agency has experienced since 2010 has forced them to make a change. Exciting client demands, and the burgeoning staff complement required to fulfill them, has led them to their new home - a space double the size they used to occupy - and they are finally fully moved in. 16 May 2013 Read more

On the 27th February the Reserve nightclub in Cape Town got transformed into a place brimming with sophistication and class, done the way only L'Oreal can. 26 Mar 2012 Read more

Maybelline 2012 launch
Off Limit facilitated the launch of Maybelline Leopard Lash Mascara on the 26th January 2012. 21 Feb 2012 Read more

Coke Zero M14 launch
Offlimit Communications really did "make the impossible possible" when it came to the Coke Zero premiere of the highly anticipated Mission Impossible 4: Ghost Protocol movie. With a star-studded guest list and slick black and red venue, both the brand and movie were to life in a well executed event that successfully highlighted the partnership between Coke Zero and MI4. 15 Feb 2012 Read more

The brand activation agency that moves people to brands
Offlimit Communications pulled off a stellar feat by once again making the Whiskey Live Festival 2011 a place to be. With interactive demonstrations and informative speakers, Offlimit Communications represented the Coca-Cola brands, Schweppes and Valpre. 27 Jan 2012 Read more

The search is on - Maybelline pout perfectionist!
Maybelline New York is on a mission to recruit and reward hot, sexy girls who love fashion, make-up and are pout perfectionists. 26 May 2011 Read more

The Cell C - Whooosh speed experience
After having won the Cell C pitch, Offlimit Communications was faced with a challenge to create high brand visibility, talkability and customer experience of the new Cell C high speed network in record time. 17 Feb 2011 Read more

OffLimit Communications brings you a new generation website
Offlimit Communications, armed with a unique corporate identity and website, brings you snippets of the freshest trends this country has seen through a new interactive online platform. 12 Oct 2010 Read more

Diski fever taking SA by storm...
With world Cup excitement at an all-time high, Offlimit Communications has successfully brought diski fever to soccer fans, in true South African style. Tasked by the International Marketing Council of South Africa (IMC) to get support for the 2010 FIFA World Cup countdown, Offlimit Communications set out to create unforgettable experiences that would unite all South Africans through a uniquely South African activity: the diski dance. 21 Jun 2010 Read more

A car launch to blow minds
The launch of the new Renault Mégane and Renault Scénic ranges on Tuesday, 22 September 2009, at Sandton's super-chic summer place, saw Offlimit Communications proving that car launches have really moved on to become spectacular events with no-holds-barred as far as conceptualisation and follow-through is concerned. 23 Oct 2009 Read more

Get what you want and get it now
Renault's first locally produced vehicle in over thirty years, the Renault Sandero, has hit South Africa by storm, with in excess of 2,000 people attending the launch event in Newtown Johannesburg in February 2009, Offlimit Communications, brand activations agency has followed through with opportunities for the South African public to experience the Sandero as never before. 28 Aug 2009 Read more

Nando's flashes Jozi
In true Nando's style, flash mobs were held at various Johannesburg locations this past month. Tasking the “out-of-the-box” activations agency, Offlimit Communication, to come up with something fresh to build brand awareness, Nando's was looking to push the envelope and bring something new to the floor. 14 Jul 2009 Read more

Mzantsi's hot new band to share stage with Snoop Dogg and Maroon 5
Virgin Mobile is now proud to announce the Road To V, which is a search for unsigned music acts in South Africa, and is giving them a chance to win a place on the Virgin Festival stage to join the likes of Snoop Dogg, One Republic, Eddy Grant, The Parlotones, Zebra & Giraffe and Jozi. It will be their gig of a lifetime. 5 Dec 2008 Read more

Offlimit activates Virgin Mobile Cape Town Fashion Week and takes it to a whole new level
The campaign started with Virgin Mobile's stylista squad hitting the streets in Jozi and Cape town to build awareness for Virgin Mobile's new sponsorship, Cape Town Fashion Week. 16 Jun 2008 Read more

Offlimit and Ster-Kinekor “Extreme Summer”
Get people to go to the movies during the December holiday period. 24 May 2008 Read more

Offlimit Communications
The company has grown rapidly from a large eventing company to a first-class, full-service 360 degree through-the-line brand activation company, facilitating impressive private and corporate events, including experiential launches, exceptional campaigns, conferences, awards ceremonies and unique golf days. 28 Mar 2008 Read more