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about us

ABOUT THE BRAND creates a safe space to share, learn, discuss and contribute to the world of parents. Our considerable social media following is supported by a strong online presence, which ensures a powerful reach for advertisers to convey their messaging to the correct audience. Our approach to content sharing on digital, social media, selected print and eventing platforms conveys our firm belief in relationships as the foundation for good families and good business.

WHO WE ARE began as the idea of an overwhelmed new mommy, was born as a blog to empower and support other mommies and has since developed into a multi-dimensional platform for all parents. It is the fastest-growing parenting portal in South Africa and has become the preferred interactive sharing and networking community of parents hungry for credible information, both factual and product, trustworthy expert advice anduseful resources to assist them with their lifestyle choices and purchasing decisions. We aim to understand our unique audience in an effort to form meaningful connections between brands and people that will enhance brand loyalty and interaction.


  • To be a leading world resource for parents for all things pregnancy, parenting and lifestyle related. #1parentingportal
  • To empower mothers and fathers with the knowledge and tools to navigate the world of parenthood. #empoweredmommy
  • To create a support network and share inspirational messaging with our parenting community. #sharingiscaring
  • To create and share opportunities for self-growth. #parentsarepeopletoo