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Media rentals: Long-term cost benefit + short-term flexibilityWhen it comes to advertising on fixed, physical structures like parking lot paves or in-store hanging systems, there is something for everyone. There is the brand who wants static highway exposure with slowly fading artwork over time. The brand who wants quick punchy short-term campaign signage at store level to tie in with a larger through-the-line campaign. And the brand who knows they need to advertise but can't work out whether the short-term route is more effective than the long-term approach. 11 May 2022 Read more

Impact of Spaza branding on customer value and salesFast Moving Consumer Goods (FMCG) brands in South Africa are constantly looking at creative ways to stand out from their competitors, build better relationships with shoppers and elevate sales. 28 Mar 2022 Read more

No headaches for Panado's OOH advertisingPanado, a subsidiary of Adcock Ingram, is a household name in South Africa. The Panado brand is synonymous with pain and fever relief for both adults and children. Part of Adcock's marketing strategy was to book out-of-home (OOH) media spaces at various wholesale stores in order to maximise the effect of their wider advertising campaign. OOH is a form of advertising that is found outside of a consumer's home such as in-store advertising, street pole advertising and highway billboards. OOH advertising can be used as a support medium, lead medium or in isolation depending on the brand's objectives. 3 Dec 2021 Read more

Unilever rolls out epic MegaSpaza campaignMegaVision Media's MegaSpaza offering has been an incredibly successful venture for the company. The core product value lies in creating a mutually empowering and respectful relationship between the brand and the spaza shop owner. 29 Oct 2021 Read more

Media planning: How brands and agencies should strategise during the pandemicOnce upon a time, in a world before Covid-19, brands sat with their creative teams and media agencies and planned calendar events for the 12-month period that lay ahead of them. 17 May 2021 Read more


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