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Insight Survey is a South African boutique Market Research agency with 20 years experience, specialising in B2B and Industry Research. We deliver business growth ensuring you make smarter, data-driven decisions.
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From gym to game day: How sports nutrition is expanding beyond traditional fitness
South Africa’s Sports Nutrition market is evolving as manufacturers broaden their focus beyond traditional gym and bodybuilding users to cater to a wider range of sporting activities, training styles and consumption occasions. While protein and performance supplements remain important, growing participation in different sports, demand for convenience and more specialised product development are creating new ways for consumers to use Sports Nutrition products. 1 Oct 2026 Read more
Brewing into something new: South Africa’s tea market expands beyond traditional teas
South Africa’s tea market is evolving as manufacturers broaden their offerings beyond traditional tea products to cater to changing consumer preferences and consumption occasions. While Black Tea remains an important part of the local market, growing interest in flavoured, functional and alternative tea offerings is providing consumers with greater choice, while expanding the ways in which Tea can be prepared, consumed and enjoyed. 28 Sep 2026 Read more
The race for relief: Competition within South Africa’s cough, cold and flu market
South Africa’s cough, cold and flu market is characterised by strong growth, seasonal demand and continued activity from established brands competing for consumer attention. While the flu season remains an important period for campaigns and promotions, competition is also playing out through product development, consumer engagement and healthcare professional initiatives, as manufacturers seek to maintain the relevance of their brands throughout the year. 25 Sep 2026 Read more
Breathe easier: Nasal allergy care takes centre stage
As consumers seek more convenient and targeted ways to manage allergic rhinitis symptoms, including nasal congestion, sneezing, itching and runny noses, nasal allergy care is becoming increasingly differentiated. 24 Aug 2026 Read more
Gummies, fizzies and easy formats: SA vitamins and supplements become easier to consume
The South African vitamins and supplements market is becoming more convenient, flavour-led and format-driven, as brands compete to make daily wellness easier to fit into consumers’ routines. 20 Aug 2026 Read more
Beyond Cola: SA soft drink brands chase growth through flavour, mixers and social occasions
South Africa’s carbonated soft drinks industry is entering a more varied and occasion-led phase, where growth is no longer being shaped by cola alone. Manufacturers and retailers are competing more actively through product innovation, pack formats, pricing, promotions, flavour-led campaigns, mixers, mocktails, better-for-you positioning, and local relevance. 3 Aug 2026 Read more
Brewing Growth: How competition is transforming South Africa's coffee market
South Africa’s coffee industry is being reshaped by the growing role of coffee as both an everyday staple and a lifestyle-driven consumption occasion. As consumers continue to seek convenience, value and café-style experiences, manufacturers and retailers are competing more actively across product ranges, store footprint, promotions, digital loyalty, premium positioning, sustainability claims and accessibility. 27 Jul 2026 Read more
When “satisfied” is not enough: What customer data really reveals
Most businesses believe they understand their customers. Far fewer can prove it. 12 Feb 2026 Read more
Performance hydration takes off in South Africa’s bottled water market
Growing demand for wellness-focused hydration is reshaping both the global and South African Bottled Water market, with functional and vitamin-enhanced products emerging as a key growth trend. As consumers increasingly seek beverages offering added health benefits such as improved recovery, immunity support and sustained energy, manufacturers are accelerating innovation in nutrient-enriched formulations. This aligns with the broader shift toward healthier, low-sugar beverage alternatives that complement active lifestyles and daily wellbeing. 4 Feb 2026 Read more
On-the-go solutions drive the future of weight management
Globally and in South Africa, the weight management industry is undergoing a major transformation as consumers increasingly demand products that are both effective and easy to use. Traditional pills and powders are being overtaken by more accessible delivery systems that fit seamlessly into busy routines. Liquids, ready-to-drink shakes, single-serve sachets, gummies, and even night-time supplements are now shaping how Weight Management is approached. 6 Oct 2025 Read more
Herbal remedies take centre stage in South Africa’s Cough, Cold and Flu market
Globally and in South Africa, herbal-based cough, cold, and flu remedies are taking centre stage as consumers increasingly demand safe, natural, and family-friendly alternatives. This shift reflects growing interest in holistic wellness solutions that combine effective relief with natural ingredients, moving away from quick-fix pharmaceuticals, towards remedies that promote overall well-being. 29 Sep 2025 Read more
Whey-to-go’ as flavours drive South Africa’s sports nutrition market
Globally and in South Africa, flavour innovation is playing an increasingly important role in driving growth in the sports nutrition market, as consumers demand products that combine performance, nutrition, and an enjoyable taste experience. As whey protein continues to dominate the category, brands are focusing on developing distinctive and indulgent flavour profiles that not only support muscle recovery and performance but also make protein consumption more appealing for both athletes and lifestyle users. 22 Sep 2025 Read more
South Africa’s ‘Chicken Wars’ redefining the fast food industry
South Africa’s fast food industry is being reshaped by the explosive rise of chicken-based offerings, with poultry now cemented as the most dominant and fastest-growing category in the country’s fast food sector. Against a backdrop of economic pressure, evolving consumer preferences, and digital transformation, chicken brands are driving innovation, fierce competition, and sustained growth in the local market. Interestingly, other competing fast food players are also introducing new and innovative chicken-based offerings, in a variety of different formats, to capitalise on its popularity. 4 Aug 2025 Read more
A new frontier: Technologically driven non-invasive products boosting SA’s analgesics market
Locally and globally, there is growing demand for alternative pain-relief products that utilise advanced technology, such as artificial intelligence, reshaping how pain is managed and treated. This trend is being driven by the need for safer, more precise, non-addictive, and non-invasive painkiller solutions, amid rising concerns about the side effects of traditional pharmaceutical analgesics. 9 Jul 2025 Read more
A high-tech coffee culture is brewing in the South African market
Technological advancement is becoming a core ingredient in the evolution of the South African Coffee market, as artificial intelligence (AI), automation, and smart brewing systems redefine the way consumers interact with their coffee. From predictive espresso machines to AI-powered digital assistants, innovation is fuelling a new era of personalisation, precision, and performance across both home and retail coffee consumption. 9 Jul 2025 Read more
Big relief for little noses in South Africa’s allergy care market
With allergy-related symptoms and conditions on the rise amongst children, an increasing number of parents and caregivers are seeking solutions that are both effective and child-friendly. In response, a growing number of companies are shifting their focus toward developing and launching products specifically designed for children. These offerings are positioned as safe, convenient, and effective ways to manage allergy symptoms while enhancing children’s overall well-being. 2 Jul 2025 Read more
Bowl goals: Health and flavour indulgence are reshaping South Africa’s breakfast cereals market
From nostalgic flavours to protein-packed convenience, consumers are driving a breakfast revolution where health meets indulgence, and convenience meets creativity. Whether it’s a quick on-the-go bite or a late-night snack, the modern breakfast cereal is being reimagined to meet changing lifestyles and rising expectations, turning the first meal of the day into a highly competitive and innovative category. Across the board, brands are finding that the future of Breakfast Cereals lies in the delicate balance between what’s good for you and what tastes great. 16 Apr 2025 Read more

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