One way to get the business year off to a good start is by looking at last year's success and building on it by learning from it. With their 'media agency of the year' win at the recent Annual AdFocus Awards, Vizeum is one such successful industry leader. I chatted to Kelvin Storie, managing director of Vizeum Johannesburg about what it takes to be a successful media agency and what we can expect in the coming months. This is proof that businesses that haven't made the digital leap simply won't survive in 2016. A big part of that is making sure your online offering is in line with what your consumers expect, to ensure continued growth in revenue and reach. In this light, Adegboye Adeniyi looks at whether linking to another website is the key to help website traffic to grow and how it ties into the law of reciprocity. Lastly, if you're looking for a new spot for your office mug entirely, you're in luck as Tanya Eksteen offers job-hunting tips that go beyond the obvious CV clean-up. Happy business reading!
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