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Marketing & Media South Africa

2016 business success secrets

One way to get the business year off to a good start is by looking at last year's success and building on it by learning from it.

With their 'media agency of the year' win at the recent Annual AdFocus Awards, Vizeum is one such successful industry leader. I chatted to Kelvin Storie, managing director of Vizeum Johannesburg about what it takes to be a successful media agency and what we can expect in the coming months.

This is proof that businesses that haven't made the digital leap simply won't survive in 2016. A big part of that is making sure your online offering is in line with what your consumers expect, to ensure continued growth in revenue and reach.

In this light, Adegboye Adeniyi looks at whether linking to another website is the key to help website traffic to grow and how it ties into the law of reciprocity.

Lastly, if you're looking for a new spot for your office mug entirely, you're in luck as Tanya Eksteen offers job-hunting tips that go beyond the obvious CV clean-up.

Happy business reading!

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Today's top stories
That winning Vizeum vision

Leigh Andrews

With so many media agencies servicing the local marketing industry, what does it take to really make an impact? Having clinched the title of 'media agency of the year' at the recent Annual AdFocus Awards for the first time, Vizeum has the answers... Read

Will linking to another website help my traffic to grow?

Adegboye Adeniyi

As I sat down to write my next article, I was thinking what should I talk about? Different topics ran through my head and while I was trying to decide, I received an email asking a question about the impact of linking out to a website..? Read

Job hunting? Here's some tips for the New Year

Tanya Eksteen

If you're feeling in a rut at work, the beginning of a new year is a great time to make a fresh start and begin the hunt for a new job... Read

Advertising
ADC juries for Advertising & Digital include South African
The Art Directors Club has selected the advertising and digital juries for the 95th ADC Annual Awards. The two juries represent 29 creative leaders from 15 countries... read
CSI
Submit entries to Nelson Mandela-Graça Machel Innovation Awards now
Entries for the 2016 Nelson Mandela-Graça Machel Innovation Awards close for submission on 17 January 2016... read
Digital
Digital innovation given a boost at AfricaCom

Issued by Amorphous

Amorphous New Media was tasked by Ericsson with developing an innovation hub at the 2015 AfricaCom event where delegates could meet, network, share ideas and hear from tech industry leaders... read
Events & Conferencing
PechaKucha drags you into a live situation with atmosphere, energy and real human interaction

Issued by Speakers Inc

PechaKucha Night was started as an event for young designers to meet, network, and show their work in public. It has however, turned into a massive celebration in over 878 cities around the world, inspiring people worldwide... read
Mobile
A 'mobile safari' inspired by the Big 5

Carmen Murray, Issued by Mobitainment

The Mobile Migration of smartphones has begun, and herds graze through the pastures of a connected world, and the "smartphone herds" are increasing as the sun rises and sets... read
Social Media
Social media dominated by Cliff, Sparrow - says ROi Media

Kaveel Singh

Controversial radio personality Gareth Cliff and realtor Penny Sparrow have dominated South African social media in the past week, ROi Media has said... read
Online marketing revolution: The role of social media
Many online marketing companies are always looking for ways to catch the attention of existing as well as potential customers... read
International
Google to produce Project Tango 3D phone with Lenovo
LAS VEGAS, USA: Google and Lenovo said Thursday they would team up to produce the first smartphone using three-dimensional mapping developed for the US tech giant's "Project Tango..." read
UK's Cameron taunted after opposition Twitter feed hacked
LONDON, UK: The Twitter account of the leader of Britain's main opposition party appeared to have been hacked Sunday, judging by bizarre tweets including one calling Prime Minister David Cameron a "pie"... read
More International
Jobs offered
Direct Online Marketing Manager - Johannesburg
Fleet Street Publications is looking for an experienced direct online marketing manager. Read more >>

Product Specialist - Johannesburg
The marketing world has changed. Managing brand assets has become challenging. Media Host provides solutions that connect the marketing and advertising ecosystem enabling collaboration between brands, agencies and production partners. Read more >>





New events to diarise
One-day social media course
Digital Business Academy - 27 Jan 2016, Johannesburg


Business writing
Provox Centre for Public Relations & Communication - 27 Jan 2016 to 29 Jan 2016, Ferndale, Randburg | 14 Mar 2016 to 16 Mar 2016, Windhoek, Namibia | 30 Mar 2016 to 1 Apr 2016, Ferndale, Randburg | 20 Sep 2016 to 22 Sep 2016, Ferndale, Randburg


Storytelling in the digital age
Storytelling.co.za - 4 Feb 2016, Johannesburg


Y!CON 2016
Student Village - 17 Mar 2016, Johannesburg


Creative writing
Provox Centre for Public Relations & Communication - 7 Apr 2016 to 8 Apr 2016, Ferndale, Randburg


Next newsroom management
Rhodes University - 17 Apr 2016 to 18 Nov 2016, Grahamstown


Essentials of digital media management
Sol Plaatje Institute, Rhodes University - 2 May 2016 to 6 May 2016, Grahamstown


Digital branding and reputation management
Provox Centre for Public Relations & Communication - 4 May 2016 to 6 May 2016, Ferndale, Randburg


Women in business seminar 2016
Nasedi Media & Communications - 6 Jul 2016, Johannesburg


Top Women Conference
Topco Media - 17 Aug 2016 to 18 Aug 2016, Johannesburg


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