Not too long ago, the death of print media was being espoused with great certainty by the medium's doomsayers - but they might have got it wrong... When it comes to print media dying, Ingrid Louw reckons it is
far from dead and, in fact, it is still holding its own rather well, thank you very much.
What's that advice some people offered Julius Malema - come on, you remember him... he was in
all the newspapers? Oh yes, "When you're in a hole, stop digging." Right now the same advice might well apply to our minister of communications, the ducking and diving Dina, whom, according to reports, now reckons
even soccer legend Jomo Sono is trying to blackmail her.
On a much happier note, have a listen to [Biz Takeouts Podcast] 59 and hear
about neuromarketing and Martin Lindstrom's The Progress Conference on branding and the digital marketing revolution.
And finally, Ayanda Dlamini has some ideas on how to use
mobile to drive BI this year. He reckons mobile is top of the big four influencers of BI change across Africa this year.
Rod Baker: Content Director
PS Take a look at the latest
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