Matt Rose commented on Abnormal (brand) psychology 101Hi Seleso,
I hear your concern but i feel its all about what the target audience resonates with, and aligning brands favorably in the mind of the consumer. If they are at life stages that are 'insecure', 'pious' or 'aggressive' then our marketing communications will be most effective when we reflect those feelings.. "Redflags" need not be labeled as 'wrong' and often need not immediately be addressed at all. Sometimes we want to dwell on interesting/scary/emotional feelings and issues. (Hence the immense popularity of the horror genre and tear jerking films.) We are all human and our identities are a mash-up of positive AND negative feelings . Marketing is about communicating in ways the consumer can identify with, even if it isn't always our own personal preference. Anyway, Thank you for reading and commenting :)
[Matt Rose] Internationally, Skittles are positioned as self-centered and psychotic. Diesel's latest tagline is "be stupid'. AnimalPak supplements reek of obsession and loneliness, and Bentley embraces its position as supremely arrogant. These ideas are appealing for the same reasons that The Joker is arguably more intriguing than Batman and why Lex Luther is more resourceful and imaginative than Clark Kent.
Matt Rose commented on Some digital lessons from Ard MatthewsWell done to Ard for using the power of online media to help turn the tide on his blunder. He took the time to show that his heart really is in the right place and people are respecting him for 'owning it'. Shame on Russ Dumisani! lol. but there is definitely is a big lesson for brands here especially from a PR perspective. Nice article, thanks!
[Matt Rose] HTML5 is the latest platform for web development and will make surfing the net much more interactive and media-rich (especially though mobile browsers). This means that, at a fundamental level, it will change the way we consume content and thus as marketers we should start thinking about the practical implications of this.
Matt Rose commented on Check drug information online through new appAwesome work team!