Submit newsAdvertise & rates  23°C Johannesburg Contact us
Bizcommunity.com - Daily Marketing & Media news
Marketing & Media South Africa  
All
32 MyBiz connections
107 MyBiz followers
44 MyBiz following

Connections

Dries Badenhorst
Riaan Kriel
Frans Malatsi
Chris Moerdyk
Carl September
Ashraf Garda
Walter Pike
Tinojojo Chihombori
James Dekker

All comments for Suhaifa Naidoo

Suhaifa Naidoo is the marketing manager for Realmdigital, a top South African e-business strategy and technology partner specialising in web, social and mobile platforms. She holds a BSocSc degree from UCT and a post-graduate from Unisa. Suhaifa is passionate about social media, technology and everything digital. Follow @Suhaifa on Twitter, email her at and connect on LinkedIn.
All | Articles | Comments | Profile
Suhaifa Naidoo
Seven tips for managing your brand's Twitter profile
Social media is definitely about engagement and not always about lead conversion therefore it can sometimes be difficult to track the ROI. Brands need to have a social strategy put into place. If the aim of social media is obtain leads which will generate into a conversion then this isn't always going to be easy to measure. But if a brand is using social media to create brand awareness, increase customer engagement and build relationships with potential customers then it gets easier. It is easy to monitor the type of content your fans prefer engaging with, if this content directed them to the site, how long they stayed on the site, what pages they viewed and if this led them to converting.

When using Google Analytics to measure the clickthroughs, an advanced segment tracking all social traffic sources (including all URL shortners) must be implemented. You can compare this segment to the overall data to see the comparison of all data and social data. Posted on 26 Jul 2011 15:06
LikeReplyReport
Next >
Advertise with us
Advertise & RatesMy Account
Company press officeList company
Recruitment packagesSubmit job ad
Download ratecard

Subscribe

Receive free email newsletter

Make us your homepageAdd us to your favoritesRSS feedGet biz on your phoneFollow us

Invite

Tell a friend about us

Advertise
Join us

ADSL & Web hosting proudly provided by Afrihost. All rights reserved. © 2013. Bizcommunity.com, its sponsors, contributors and advertisers disclaim all liability for any loss, damage, injury or expense that might arise from the use of, or reliance upon, the services contained herein. Privacy policy, Terms of Use, PAIA.