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All comments for Rafi Leigh

Rafi Leigh is MD of Special-FX, a supplier to the shopper marketing sector and a provider of stage and other special effects. After training at the AAA, he specialised in film and special effects in the UK. He founded Special-FX in South Africa in 1996 and started providing experiential marketers with interactive sets, props, scenery and displays. Contact Rafi on tel +27 (0)11 493 9666 or email .
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Rafi Leigh
Retailers need to sense a brand revolution
I totally agree. In a world gone digital, our senses are out the window. In an effort to persue innovation, we often ignore, or forget the basics. As consumers, our senses have been dulled as much as our expectation to have them stimulated. We hunt and gather plasticised commodities on refrigerated shelves. We have devolved. It does make for a nice opportunity to revisit the old, and balance it with new... Keep writing. Posted on 16 Sep 2011 18:12
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Rafi Leigh
Marketing approach requires radical rethink to align with market realities
Insightful article and very true. We’ve made the shift from the information age to the relationship age and the consumer craves in-depth material delivered in the 'now'. The consumers voice has become louder and more compelling and marketers need to collaborate and respond. Though this shift is inevitable, the way forward must be through the evolutions of familiar interfaces. Heady changes may not be readily adopted, and in the competitive retail environment, realistic returns must be probable. Posted on 6 Sep 2011 16:32
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