Marion Scher

All comments for Marion Scher

Journalist, lecturer, media trainer & consultant
Location:Johannesburg, South Africa

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Marion Scher
[Communications] The age of smart PR is imminent
The problem with emails is that the delete button is easily pressed. Without a relationship behind the email from the pr to the journo the chances of action are limited.
Posted on 27 Oct 2015 08:06
Marion Scher
[Relentlessly Relevant] 1. Lessons on innovation from a Soweto street vendor
Hi Douglas, Great piece. You might find it interesting to know that actually this type of Afrikan padkos has been around for years. Many years ago I was interviewing a top black SA businessman who told me the story of how he used to buy a hollowed out loaf filled with fishcrumbs and then lay it in the road to be run over before eating it. As he told me he was literally salivating! Can't remember what he called it but it was obviously memorable...
Posted on 7 Sep 2015 13:33
Marion Scher
Why you didn't even get an interview
Carolyn, some free advice - read your comments aloud before you post. Full of mistakes...
Posted on 4 Sep 2015 13:01
Marion Scher
Why you didn't even get an interview
That's totally horrific - but the good news is she'll fit right in with the rest of the journo students coming out of tertiary these days...
Posted on 4 Sep 2015 13:00
Marion Scher
Mmusi Maimane - Master of communication
I may be wrong Johannes, but I think you're in for a surprise...
Posted on 18 May 2015 14:08
Marion Scher
Where do all the writers go?
Hi Nikki, Not the easiest road - but keep at it and try and market your strongest skills... Good luck.
Posted on 16 Apr 2015 21:48
Marion Scher
The state of news
Great points Solly. The other problem is we live in an age of 'cut and paste' - leaves very little room for incisive journalism.
Posted on 11 Feb 2015 16:23
Marion Scher
Pulling PR costings out of a hat
I totally agree with you Rebecca. A few bad PR people can do so much damage to the industry.
Posted on 3 Feb 2015 17:12
Marion Scher
Pulling PR costings out of a hat
People like you Sue, with your knowledge and experience are in the minority!
Posted on 3 Feb 2015 15:20
Marion Scher
Snake oil or genius?
Pat - maybe you and I should come up with a diet plan and become overnight zillionaires...
Posted on 21 Nov 2014 21:48
Marion Scher
Are you using 'social listening'?
No - it wasn't FNB...
Posted on 13 Nov 2014 21:37
Marion Scher
Can magazines survive?
I'm not an expert on the ad side but I definitely think subscriptions have lost out in the last few years.
Posted on 6 Aug 2014 16:28
Marion Scher
Can magazines survive?
I think this is brilliant and definitely a way forward. Thanks for sharing this.
Posted on 5 Aug 2014 16:25
Marion Scher
Quality over quantity
But sadly, it's not people like you (a really good writer) who understand this.... Tx for the kind words.
Posted on 24 Jul 2014 10:41
Marion Scher
Am I being ripped off? Freelancing for a profit
Agree with you both. I'm also learning that if you don't ask you don't get...
Posted on 19 Jun 2014 15:47
Marion Scher
Winning hearts and minds online
Good point Twrry - the best scenario is to use all mediums but unfortunately that's not always an option.
Posted on 31 May 2014 18:08
Marion Scher
Journalism or prescriptivism?
As someone who's written on this very topic for many years I would say you have to present a balanced article, with prescribing your own take, using the very best professional advice you can get (using SADAG also) and let the reader decide which way to go.
Posted on 7 Apr 2014 14:29
Marion Scher
Elections and media - the truth and nothing but the truth?
Lucas - great question. I think when it comes to media - if that party with one seat has something intelligent and useful to add then yes, they deserve a column inch or two. But we know that the bottom line is whether their comment will sell papers...
Posted on 18 Mar 2014 10:34
Marion Scher
Media is the elephant in the Pistorius courtroom
Whatever any of us think media is of course a business - and this trial will boost profits...
Posted on 18 Feb 2014 08:27
Marion Scher
Young talent - Or the lack thereof...
So interesting to read all these responses. Honestly guys I'm just giving feedback on what a group of top, and I mean top, communications people fed me on their feelings. I didn't say there was no talent - it's all about nurturing this and what to do to make this happen...
Posted on 14 Nov 2013 15:49
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