Walter Pike farmed oranges, and bred horses. He worked in ad agencies in account management and strategy, and he worked as a marketer for multinationals.
He was an academic and head of faculty.
He is the founder of PiKE | New Marketing (www.pike.co.za) which consults to both clients and ad agencies on brands, marketing and strategy in the always on and always connected world. He founded and runs the digital academy (www.digitalacademy.co.za) to provide the skills desperately needed for this world.
He is a thinker, writer, blogger, podcaster and public speaker and is often seen on TV and heard on radio.