Gisèle's media career spans a broad range of experience, from editorial, marketing, publishing, finance and advertising sales to media innovation and strategy.

Her career highlights include recognition as the leading Media Personality of the Year in 1992 and winner of the International Press Distribution Awards for best International magazine launch for Elle, as well as over 30 local awards for magazine publishing excellence. She was elected chairperson of the Magazine Publisher's Association of South Africa between 2003-2005.

During her media career, she has launched and relaunched more than 10 magazine titles and was responsible for several new newspaper projects, as GM advertising strategy and sales and then GM innovation, at Avusa, including being a member of the strategic planning team for The Times, the Sunday Times' first daily digital interactive newspaper.

In 2008, she joined First National Bank as head of media and led a team which developed social media properties such as and on Twitter. Gisèle left FNB in 2010 to participate in her family's business interests, where she holds board positions. She purchased Longevity Magazine ( from Avusa in 2010 and in 2012 became a shareholder in Stuff Group SA, publishers of Stuff ( - the world's best-selling gadget magazine.

Email her at and follow her on Twitter at @giselewaymes.