Craig Kolb owns South African marketing research consultancy Acentric Marketing Research, which conducts marketing research in the areas of new product research, brand equity, customer satisfaction/loyalty, employee commitment, stakeholder satisfaction and public opinion.

Craig has over a decade of experience in the field of marketing research and his areas of expertise include: research management, statistical analysis, marketing research methodology, questionnaire design, interpretation and report writing.

He is widely published in the area of marketing research, having written numerous articles and conference papers for both local and international conferences.

Contact Craig on tel +27 (0)12 683 8832 or email him at . For more information on Acentric's offerings, go to and, for more on its survey panel, go to