Community activity

  • Musa Strachan Public Relations Consultant created a profile
    10 minutes ago
  • Esan Bolaji Research Executive - Quantitative at TNS created a profile
    15 minutes ago
  • Johan van Wyngaarden Owner & Director at #1 Barron Clothing Traders created a profile
    29 minutes ago
  • Mukhtar Joonas Executive Director at MAD created a profile
    2 hours, 54 minutes ago
  • Nomfundo Mbatha EA at Absa bank created a profile
    3 hours, 10 minutes ago
  • Kathryn Alger Social and training facilitator at Social media created a profile
    3 hours, 16 minutes ago
More activity|Industry wall|My newsfeed

Profile

I am a fun filled travel Guru and would love to share my travel experiences with you!
Read more

Wallposts

Shareefa Christley
[Tourism, Travel & Hospitality] Travel Tuesday!
http://tinyurl.com/celhwkp
Posted 2 years ago | Like
Shareefa Christley
Expanding your brand across Africa
Hi Nonye, fantastic article. Although brands may represent invaluable intangible assets, creating and nurturing a strong brand poses considerable challenges. Many business executives now recognize, perhaps one of the most valuable assets that any firm has is the processes and factory designs often can be duplicated, strongly held beliefs and attitudes established in the mind of consumers often cannot be so easily reproduced. The difficulty and expense of introducing new products however always puts more pressure to skillfully launch new products as well as managing existing brands. One always has to reflect new thinking concepts in order to adopt stronger global perspectives by updating and streamlining. The emphasis is placed on understanding the psychological principles at individual or organizational levels as to how to improve decision making with respect to brands.
Posted on 13 Nov 2012 07:31
Next >