Shareefa Christley

South Africa

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Shareefa Christley | MyBiz Profile | Bizcommunity

I am a fun filled travel Guru and would love to share my travel experiences with you!

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[Tourism, Travel & Hospitality] Travel Tuesday!
http://tinyurl.com/celhwkp

Posted 6 months ago | Like

Shareefa Christley commented on Expanding your brand across Africa

Hi Nonye, fantastic article. Although brands may represent invaluable intangible assets, creating and nurturing a strong brand poses considerable challenges. Many business executives now recognize, perhaps one of the most valuable assets that any firm has is the processes and factory designs often can be duplicated, strongly held beliefs and attitudes established in the mind of consumers often cannot be so easily reproduced. The difficulty and expense of introducing new products however always puts more pressure to skillfully launch new products as well as managing existing brands. One always has to reflect new thinking concepts in order to adopt stronger global perspectives by updating and streamlining. The emphasis is placed on understanding the psychological principles at individual or organizational levels as to how to improve decision making with respect to brands.

Posted 6 months ago | Like

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