[Pierre Cassuto] Advertisers, agencies and publishers in South Africa are vastly undervaluing the worth of digital advertising by measuring its value only through the click-throughs it achieves.
[Pierre Cassuto] Comedians may be culprits of perpetuating myths for cheap laughs but we marketers (and advertisers) are no better. We continue to use skin colour as a shortcut to box attributes onto potential audiences. Ask yourselves: when was the last time you saw the description of a target market that did not feature a reference to skin colour?
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