? Effectively plan, coordinate and execute multiple marketing campaigns, activations and events (for projects for new and existing products).
? Do analysis of customer research, current market conditions and competitor information to determine market requirements for existing and future products
? Execute specific campaigns within timelines, within budget and with focus on detail.
? Report on return on investment and key performance metrics
? Agency briefing to ensure clear understanding of background, purpose and required deliverables.
? Develop sales tools and cheat sheets and collaborate with the sales function
? Track sales data (monitors budgets by comparing and analyzing actual results with Plans and forecasts)
? Contingency plans to overcome campaign challenges as well as capacity plan to ensure all high priority campaigns receive focus.
? Coordinate flow of information and communication and disseminate it according to plan/strategy
? Manage and coordinate all marketing, advertising and promotional staff and activities
? Acquire an in-depth understanding from an operational perspective as to how business unit operates so as to be able to easily identify suitable sales campaign opportunities
? Conduct product launches in accordance with product and communications roadmap. Responsible for ABTL and BTL implementation