There has been plenty to celebrate in Malta this month. We learned the island's GDP growth is predicted to be the highest in Europe and secondly, it's Karnival time!
Marcus ‘The Maltese Falcon’ Brewster 3 days ago
After a decade's diet of negative South African poltico-economic views, I'd forgotten that curious feeling of civic optimism, the effervescence of possibility and the Candidean sense of living in the best of all possible worlds that good news cultivates...
Marcus ‘The Maltese Falcon’ Brewster 9 Feb 2018
I want to share two secrets with you. Firstly, how a lifetime in PR has qualified me, unexpectedly, to thrive in Malta. And secondly, to address the fear that all South Africans secretly have about living abroad...
Marcus ‘The Maltese Falcon’ Brewster 2 Feb 2018
Because of my public relations background, I flagged a recent story in The Business Observer headed 'A great PR opportunity for the city and for Malta'. Of course, it was about the Valletta European Capital of Culture 2018 (V18) which just launched here this past weekend...
Marcus ‘The Maltese Falcon’ Brewster 26 Jan 2018
Valletta, the baroque cityscape on the island fortress of Malta, is making global headlines this month - indeed this year - as it assumes the mantle of European Capital of Culture 2018. Last year, after having fallen in love with this little corner of the Mediterranean, I relocated to the archipelago for a sabbatical to take a front row seat for the programme of the next 12 months...
Marcus ‘The Maltese Falcon’ Brewster 19 Jan 2018
The PR industry's reliance on AVE (Advertising Value Equivalence) as a base line for evaluation has made us vulnerable to close scrutiny.
Marcus ‘The Maltese Falcon’ Brewster 3 Nov 2015
Dinosaurs roamed the earth in 1986 when I first entered the world of PR. My first job was as Promotions Manager in the music business and I arrived in the industry right at the tail end of the telex machine...
Marcus ‘The Maltese Falcon’ Brewster 30 Oct 2015
If, like me, you've never heard of Pietrasanta, a small village 4km inland from the resorts of the Tyrrhenian Sea on Italy's west coast...
Marcus ‘The Maltese Falcon’ Brewster 16 Oct 2014
Despite caution, if not downright pessimism, prevailing in the marketplace during 2009, Marcus Brewster Publicity (MBP) managed a spectacularly successful year, with turnover up by more than 100%. The reason for our success is predicated on the following nine trends identified and adapted to in the last 12 months.
Marcus ‘The Maltese Falcon’ Brewster 14 Dec 2009
A brave new world or 'the more things change, the more they stay the same'? As the public relations industry moves into a new year, the temptation to offer predictions is gratuitous without an appreciation of the carryover of legacy issues from the year before. I would venture that the PR industry will be wrestling with the following demons for the next 12 months.
Marcus ‘The Maltese Falcon’ Brewster 13 Jan 2009
End-of-year reflection is the tipping point for New Year resolution. And as I look back on the public relations year in review, I see much to excite - and alarm - me. All of the excitement comes from external developments like the rise of social and digital media and the growth of the industry (but more of that, ominously, later). All the alarm comes from looking inwards at the profession. Here's the gauntlet - compared to the ad industry, PR has become rote and stagnant. It lacks creativity, it lacks the wow-factor.
Marcus ‘The Maltese Falcon’ Brewster 15 Dec 2008