Marcus ‘The Maltese Falcon’ Brewster

Chairman Emeritus at MediaRevolution, South Africa

Profile

marcusbrewster is a brand synonymous with PR excellence in SA. An industry innovator, leader, and inspiration, Brewster affiliated his multi-award winning boutique firm with larger Level 1 BBBEE marketing/comms agency MediaRevolution for scale in 2016 and went on to launch Marcus Brewster International in Europe the following year. Marcus currently lives on - and actively promotes - the Mediterranean island of Malta. For African, S. African and European PR enquiries, contact marcus@marcusbrewster.com or WhatsApp on (+356) 9931 3322
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A South African's guide to moving to and making it in Malta: The invisible baker

Diagonally across from our village house and on the opposite corner lies one of the great marketing mysteries of Malta, a retail conundrum that would perplex even Sherlock Holmes - the case of the invisible baker...

By Marcus ‘The Maltese Falcon’ Brewster 13 Apr 2018

A South African's guide to moving to and making it in Malta: The garden of envy

"I hate you", I said to the pregnant pharmacist. The vilification was justified. She had the second best house in the village...

By Marcus ‘The Maltese Falcon’ Brewster 9 Mar 2018

A South African's guide to moving to and making it in Malta: A capital of knowledge

How does a nation get ahead in the global economy if its landmass and population size is small? Although I hadn't thought much about it previously, an article in the Times of Malta made me think of my newly adopted homeland rather differently. The answer is to position yourself as a player in the knowledge economy...

By Marcus ‘The Maltese Falcon’ Brewster 2 Mar 2018

A South African's guide to moving to and making it in Malta: The secret language of doors

To understand something about living in Malta, you need a little architectural history. Actually you need a lot of architectural history, but I'll go gently...

By Marcus ‘The Maltese Falcon’ Brewster 23 Feb 2018

A South African's guide to moving to and making it in Malta: A Karnival of optimism

There has been plenty to celebrate in Malta this month. We learned the island's GDP growth is predicted to be the highest in Europe and secondly, it's Karnival time!

By Marcus ‘The Maltese Falcon’ Brewster 16 Feb 2018

A South African's guide to moving to and making it in Malta: An economy of fireworks

After a decade's diet of negative South African poltico-economic views, I'd forgotten that curious feeling of civic optimism, the effervescence of possibility and the Candidean sense of living in the best of all possible worlds that good news cultivates...

By Marcus ‘The Maltese Falcon’ Brewster 9 Feb 2018

A South African's guide to moving to and making it in Malta: Clean sweeps and dirty reputations

I want to share two secrets with you. Firstly, how a lifetime in PR has qualified me, unexpectedly, to thrive in Malta. And secondly, to address the fear that all South Africans secretly have about living abroad...

By Marcus ‘The Maltese Falcon’ Brewster 2 Feb 2018

A South African's guide to moving to and making it in Malta: The Valletta effect

Because of my public relations background, I flagged a recent story in The Business Observer headed 'A great PR opportunity for the city and for Malta'. Of course, it was about the Valletta European Capital of Culture 2018 (V18) which just launched here this past weekend...

By Marcus ‘The Maltese Falcon’ Brewster 26 Jan 2018

A South African's guide to moving to and making it in Malta: The culture of connection

Valletta, the baroque cityscape on the island fortress of Malta, is making global headlines this month - indeed this year - as it assumes the mantle of European Capital of Culture 2018. Last year, after having fallen in love with this little corner of the Mediterranean, I relocated to the archipelago for a sabbatical to take a front row seat for the programme of the next 12 months...

By Marcus ‘The Maltese Falcon’ Brewster 19 Jan 2018

Mr Client - are you getting what it says in your PR contract?

The PR industry's reliance on AVE (Advertising Value Equivalence) as a base line for evaluation has made us vulnerable to close scrutiny.

By Marcus ‘The Maltese Falcon’ Brewster 3 Nov 2015

[Communications] The age of smart PR is imminent

Dinosaurs roamed the earth in 1986 when I first entered the world of PR. My first job was as Promotions Manager in the music business and I arrived in the industry right at the tail end of the telex machine...

By Marcus ‘The Maltese Falcon’ Brewster 30 Oct 2015

How to spell G-O-L-D in public relations

Receiving a gold PRISM Award made me analyse what alchemical ingredients go into a Gold campaign, and led me to the following spelling guide of how to make PR magic...

By Marcus ‘The Maltese Falcon’ Brewster 30 Apr 2015

PietraSanta - the Italian town that's a millionaire magnet

If, like me, you've never heard of Pietrasanta, a small village 4km inland from the resorts of the Tyrrhenian Sea on Italy's west coast...

By Marcus ‘The Maltese Falcon’ Brewster 16 Oct 2014

Forte Dei Marmi, the sands of time

Going to the seaside in Italy can be a curious experience and none more so than at the Tuscan Riviera resort of Forte Dei Marmi, the beach that time forgot.

By Marcus ‘The Maltese Falcon’ Brewster 14 Oct 2014

Is social media the petrol in PR's engine?

At the 2014 PRISM Awards earlier this year, keynote speaker and judge Jeremy Maggs affirmed that "PR is at the centre of the communication mix today".

By Marcus ‘The Maltese Falcon’ Brewster 8 May 2014

PR: nine lessons from 2009

Despite caution, if not downright pessimism, prevailing in the marketplace during 2009, Marcus Brewster Publicity (MBP) managed a spectacularly successful year, with turnover up by more than 100%. The reason for our success is predicated on the following nine trends identified and adapted to in the last 12 months.

By Marcus ‘The Maltese Falcon’ Brewster 14 Dec 2009

Value drivers to grow business any time

When markets are down, there's generally always an upside for somebody.

By Marcus ‘The Maltese Falcon’ Brewster 8 Jun 2009

[2009 trends] 2009's PR demons

A brave new world or 'the more things change, the more they stay the same'? As the public relations industry moves into a new year, the temptation to offer predictions is gratuitous without an appreciation of the carryover of legacy issues from the year before. I would venture that the PR industry will be wrestling with the following demons for the next 12 months.

By Marcus ‘The Maltese Falcon’ Brewster 13 Jan 2009

New Year's resurrection for PR

End-of-year reflection is the tipping point for New Year resolution. And as I look back on the public relations year in review, I see much to excite - and alarm - me. All of the excitement comes from external developments like the rise of social and digital media and the growth of the industry (but more of that, ominously, later). All the alarm comes from looking inwards at the profession. Here's the gauntlet - compared to the ad industry, PR has become rote and stagnant. It lacks creativity, it lacks the wow-factor.

By Marcus ‘The Maltese Falcon’ Brewster 15 Dec 2008

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