Bonnie Ramaila is a seasoned communication and marketing expert and professional with over 20 years' experience in the communication, public relations, media liaison, advertising, branding, eventing, marketing, reputation management, business development and stakeholder relations and management in both the private and public sectors.
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Enterprise should implement watertight crisis management strategy or else it is history!

Enterprise Foods is facing a reputation nightmare. Bonnie Ramaila gives a few tips on how she thinks the company should approach the crisis...

By Bonnie Ramaila 6 Mar 2018

A sad tribute to my Grootman, Ronnie Mamoepa

A government communicator that has not had the chance of associating, talking or socialising with Ronnie Mamoepa, whom I affectionately called Grootman, has lost a great opportunity...

By Bonnie Ramaila 27 Jul 2017

SABC, where art thou channels?

The media's obsequious reportage on Hlaudi made me ponder on a few things that, in my opinion, need attention at the SABC. Frankly, I have heard enough of Hlaudi this, Hlaudi that...

By Bonnie Ramaila 26 Sep 2016

Strategic planning needed for DSTV programming

I was completely gutted by DSTV programming over the December holidays. Firstly, the amount of repetitive TV series, programmes, movies, documentaries etc we (my daughter and I) were exposed to was not kosher...

By Bonnie Ramaila 14 Jan 2016

Political parties are big brands

The other day I had a rude awakening around brands and corporate identity. I wore a red beret, no, it did not have Economic Freedom Fighters (EFF) or African National Congress (ANC) logo on it - it was just plain...

By Bonnie Ramaila 22 May 2015

Is CSI a farce or impactful?

Where is the difference if it's not sustainable and soon forgotten?

By Bonnie Ramaila 24 Nov 2014

Advertising industry must support local musicians

I am dreaming of a day when the music and the advertising industries would consistently work together like hand in glove. In the early 80s, most adverts' musical scores...

By Bonnie Ramaila 20 Aug 2014

Telephone, Twitter, telling-woman - which one is the fastest?

I remember my mother used to tell us anecdotes of her school years and said she used to have a teacher called "Meneer", who used to say, "Between a telephone, a telegram and a telling-woman, the fastest is a telling-woman."

By Bonnie Ramaila 25 Oct 2013

About that Ariel advert starring Noeleen...

The new Ariel washing powder TV advert starring Noeleen Maholwane-Sangqu has been bugging me...

By Bonnie Ramaila 14 Aug 2013

Is race still relevant in ads?

I think racial undertones and subtle nuances of racial segregation in TV adverts seems rife, and I find them more disturbing than thoughtful, especially when a TV advert shows one product communicating the same message, yet represented by two different racial groups.

By Bonnie Ramaila 19 Jun 2013

TV series sponsorship: Think out of the box

I have never understood why companies should have those closing and opening billboards before, during and after a TV programme, until I saw 1st for Women's sponsorship of the M-Net series, 'Revenge'.

By Bonnie Ramaila 8 May 2013

Where is PR?

During the December holidays I noticed, without any preoccupation, that many a brands have undergone facelifts or nip-and-tucks, if you like.

By Bonnie Ramaila 12 Feb 2013

Reality and life is not in black and white

I am not too sure why the latest Ola Cornetto - black and white ice cream TV advert is done in that cinematic grading. The ice cream is brown and white for crying out loud - what's this black and white all about? (video)

By Bonnie Ramaila 13 Nov 2012

The 'masterfully erred' TV commercial!

I'm always disturbed when watching a TV commercial and not get the message; this leaves me with a mixed bag of feelings.

By Bonnie Ramaila 27 Oct 2012

Lekker not to read a billboard!

As you drive along the N1 North or N14 towards Pretoria, there is a huge 94.2 Jacaranda Radio billboard of their recent campaign 'lekker to be here' - termed LTBH.

By Bonnie Ramaila 26 Jul 2012

SA fails to brand itself at IAAF World Championships

While watching the recent International Association of Athletics Federations (IAAF) World Championships (held in Daegu, South Korea) on TV, I critically observed that most athletes' T-shirts, especially those from Europe and Asia, proudly displayed the names of their countries with big, bold letters. However, I struggled to read our country's name on the shirts of Caster Semenya and Lucky Mohale, even when the cameras zoomed in on them.

By Bonnie Ramaila 7 Sep 2011

A clever print ad

I have this warm fuzzy feeling after seeing and reading through a very cleverly executed Virgin Mobile 'Stay Connected for Longer' print ad in the Sandton Chronicle of 24 August 2011, on page 27.

By Bonnie Ramaila 29 Aug 2011

Why do creatives copy and paste creative concepts?

In my advertising days I have been exposed to a considerable number of concepts: some were mundane, some not-so-bad and some never saw the light of day past the creative department. Lately, I have observed a handful of the same creative ideas on TV, which have been tweaked here and there to suit the 'concept', with the hope that the message or objective will be achieved. [video]

By Bonnie Ramaila 6 Jun 2011

Radio station ads lack cultural element

Recently, I stumbled across television adverts promoting two or three SABC radio stations and I must admit that I was impressed with the public broadcaster for moving with the times and keeping up with the changes in our social environment. But the first thing that crossed my mind was that although this was an interesting and different execution, to me, something important was lacking.

By Bonnie Ramaila 10 Mar 2011

PPC Cement ad has what it takes

It's not very often that I become impressed with TV adverts because I am too critical. But, I must say, for the first time in a very long time there is an advert that communicates the multiple intricacies of a brand and its products, its blueprint, objectives, uses, benefits, single-minded proposition, the mission and vision of the company and its product. And that is the PPC Cement ad. [video]

By Bonnie Ramaila 11 Feb 2011

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