Boitumelo Mmotlana and Mmoneng Gwebu are third year communications students from the University of Johannesburg. They assisted at and reported on the Federation of African Public Relations Associations (FAPRA) annual conference in Johannesburg, 21 - 23 May, 2006. chose to publish this report received by them as part of our ongoing outreach to academic institutions in our broader media, marketing and communications industry, and our support of student intern programmes.