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Mongezi Mtati (@Mongezi) is the founding MD of WordStart (www.wordstart.co.za). Apart from being a kite-boarding and sandboarding adventurer, Mongezi connects companies and brands with measurable word-of-mouth through young African influencers at WordStart. For the latest trends in word-of-mouth follow @wordstarters on Twitter. Mongezi's blog is available at www.mongezimtati.co.za. Contact him at .
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Yusuf Abramjee shares insights from Lead SA and Crime Line

In Tribes, Seth Godin shares how you can build something that people care about, a movement that goes far beyond being a passing fad. Lead SA and Crime Line are exactly those movements in South Africa, and arguably in Africa.

By Mongezi Mtati 21 Aug 2013 15:25

[2013 trends] Seven youth-influencer outreach insights

In 2012, brands asked some pertinent and challenging questions pertaining to influencer outreach and seeding their products. Insights gained both as a delegate and a speaker at a number of enlightening conferences over the past year have led me to the following observations about what brands want and how Africa's youth prefer to be communicated with - from a marketing and advertising perspective.

By Mongezi Mtati 21 Jan 2013 11:49

Beyond apps - Does your 2013 customer engagement strategy include mobile?

There has been an increase in interest and activity in web and mobile applications over the past year. In October/November 2012, there are three important conferences focused on this developing arena, including Demo Africa, Tech4Africa and Mobile Web Africa.

By Mongezi Mtati 30 Oct 2012 15:02

Starving the Creative

As an experienced freelance creative, you've most likely been around the block a few times. You've worked with a number of agencies and proved your worth in the creative industry. You have probably also worked with corporate companies, adding to your portfolio and increasing your experience. Logically speaking, your diversity and depth of experience should mean that you are remunerated commensurate with that level of skill and ability.

By Mongezi Mtati 9 Oct 2012 13:07

Why 'Stop the NYDA' is worse than the NYDA

On Sunday evening, I saw a tweet by Ramon Thomas saying "Watching @VusiSpeaker on #Interface, on SABC3, talking about the 'Stop the NYDA' campaign". I had heard of the campaign before so I tuned in expecting an interesting debate. Within 15 minutes, I realised that our dependence on funding isn't completely "entrepreneurial".

By Mongezi Mtati 22 Jun 2012 12:13

Ever-shrinking personal networks and the value of the "inner circle"

Our increased usage of social networks has ensured that the word "friend" is used loosely to mean someone you are friends with online, and have met offline. Chats I had with bloggers and perceived influencers in the trusted authentic amplification of brands and products revealed some interesting nuggets.

By Mongezi Mtati 28 May 2012 11:57

Facilitate a movement: the shift from mass marketing

To date, there are two brands in particular, Absolut and Nike, which have hit the ground running when it comes to going beyond a social media presence and influencer engagement, making it difficult for challenger brands to catch up and maintain the pace. A third brand, Carling Black Label, did phenomenally last year by focusing less on social media and more on influencers [video].

By Mongezi Mtati 20 Mar 2012 11:55

[2012 trends] Influencers take to the web and run the streets

2011 saw the rise of more social media influencers and thought leaders; more conversations influenced how brands are perceived; and the fad of a Facebook page became more questioned than ever before. Or did that apply only in conferences and meetings I went to? Here are my predictions for 2012.

By Mongezi Mtati 26 Jan 2012 11:38

What techies are doing with social and what that means for marketers

JOHANNESBURG/LONDON: Just when you think you know where social media and its influencers are going, it all changes again. I recently attended two conferences, one in South Africa and the other in the UK, to see just what technologists are working on and where investors are looking.

By Mongezi Mtati 5 Dec 2011 11:19

WOM: Embracing the unknown, changing the status quo

The most commonly cited reason for lack of breakthrough, is fear of the unknown. Most companies, in their marketing strategies, stick to the known and mostly reach expected results. Sometimes, on the rare occasion, they exceed targets.

By Mongezi Mtati 25 Jan 2011 11:19

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