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Leanne Freeman

Consumer research manager at BMi Research
Location:South Africa

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    Leanne Freeman is the consumer research manager at BMi Research (www.bmi.co.za). She has been involved in the project management side of international qualitative market research for nine years, and recently returned to South Africa from the UK to head up BMi Research's new Consumer Research Division. She can be contacted on tel +27 (0)11 615 7000 ext 3023; or email .
    [2012 trends] The new frontiers of market research

    I think 2012 will be a fascinating year for market research in South Africa, as more specialist tools and techniques are increasingly absorbed into mainstream methodologies. New technology will be a key driver, but this will be carefully balanced by efforts to really understand consumer behaviour by directly engaging respondents.

    By Leanne Freeman 20 Jan 2012 12:08

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