Feedback

Profile

Community activity

  • Kudzai Mupisiri Marketing created a profile
    23 minutes ago
  • Prudence Tlhale Radio Advertising Bureau at Radio Advertising Bureau created a profile
    27 minutes ago
  • Candice EksteenCandice Eksteen Office Manager at Premium Computers and Stationers created a profile
    34 minutes ago
  • Lethabo NchabelengLethabo Nchabeleng Graphic designer stuck in a art directed world. created a profile
    57 minutes ago
  • Natalie AkermannNatalie Akermann Recruitment Specialist at Ad Talent created a profile
    1 hours, 9 minutes ago
  • olusola Owolabiolusola Owolabi Press Manager at Greymedia Ltd created a profile
    1 hours, 26 minutes ago
More activity|Industry wall|My newsfeed
Leanne Freeman

Leanne Freeman

Consumer research manager at BMi Research
Location:South Africa

    Profile

    Leanne Freeman is the consumer research manager at BMi Research (www.bmi.co.za). She has been involved in the project management side of international qualitative market research for nine years, and recently returned to South Africa from the UK to head up BMi Research's new Consumer Research Division. She can be contacted on tel +27 (0)11 615 7000 ext 3023; or email .
    [2012 trends] The new frontiers of market research
    [2012 trends] The new frontiers of market research

    I think 2012 will be a fascinating year for market research in South Africa, as more specialist tools and techniques are increasingly absorbed into mainstream methodologies. New technology will be a key driver, but this will be carefully balanced by efforts to really understand consumer behaviour by directly engaging respondents.

    By Leanne Freeman 20 Jan 2012 12:08

    Next >