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Leanne Freeman

Consumer research manager at BMi Research
Location:South Africa
    [2012 trends] The new frontiers of market research

    I think 2012 will be a fascinating year for market research in South Africa, as more specialist tools and techniques are increasingly absorbed into mainstream methodologies. New technology will be a key driver, but this will be carefully balanced by efforts to really understand consumer behaviour by directly engaging respondents.

    By Leanne Freeman 20 Jan 2012 12:08