Profile

Community activity

  • Gavin Breetzke Investor & property developer created a profile
    8 hours, 55 minutes ago
  • Jan Graabaek CEO & Founder at First Nordic SA ltd created a profile
    11 hours, 1 minutes ago
  • John Cina Direcway Satellite Internet at wsahara.net created a profile
    12 hours, 18 minutes ago
  • Diana BlayneDiana Blayne Satellitetvbest at satellitetvbest created a profile
    15 hours, 15 minutes ago
  • sammie simelane Marketing and communication officer at Sibane hotel created a profile
    15 hours, 25 minutes ago
  • Geo FaratasGeo Faratas Professional Liability Insurance created a profile
    16 hours, 23 minutes ago
More activity|Industry wall|My newsfeed
Leanne Freeman

Leanne Freeman

Consumer research manager at BMi Research
Location:South Africa

    Profile

    Leanne Freeman is the consumer research manager at BMi Research (www.bmi.co.za). She has been involved in the project management side of international qualitative market research for nine years, and recently returned to South Africa from the UK to head up BMi Research's new Consumer Research Division. She can be contacted on tel +27 (0)11 615 7000 ext 3023; or email .
    [2012 trends] The new frontiers of market research
    [2012 trends] The new frontiers of market research

    I think 2012 will be a fascinating year for market research in South Africa, as more specialist tools and techniques are increasingly absorbed into mainstream methodologies. New technology will be a key driver, but this will be carefully balanced by efforts to really understand consumer behaviour by directly engaging respondents.

    By Leanne Freeman 20 Jan 2012 12:08

    Next >