Charles Mburugu

Content Developer and Online Marketer at TechblogKE
Location:Nairobi, Kenya


Charles Mburugu is a Kenyan-based content developer and online marketer who is passionate about technology, small business and ecommerce. With over 5 years experience, he is committed to creating quality, relevant and optimized content that will attract traffic to the client’s blog or website.
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Web Writing, Blogging, Guest Posting, Product Reviews, SEO, WordPress, social media marketing
Five questions to ask before choosing an online college

Before you invest your time and money into your career, you should learn how to recognise and find online degree programmes that are valuable and useful...

By Charles Mburugu 13 Jun 2016

Selecting a domain name: blunders to avoid

When it comes to business, the domain name of your site is a critical element of your identity and branding. It is therefore important to take time choosing a domain name...

By Charles Mburugu 3 Jun 2016

Tips for successful webinar marketing

Webinars are powerful marketing channels that can significantly boost the conversion rate of any business. Research has shown that many people make buying decisions after attending webinars...

By Charles Mburugu 22 Apr 2016

Marketing to a global audience: Four things you need to know

Marketing is a complex business. There's a lot of psychology involved, since you have to craft offers and promotions to entice and intrigue...

By Charles Mburugu 18 Apr 2016

How to enhance online sales using web analytics

Nowadays, many businesses that have a website check their metrics using different web analytics tools. However, in most cases, business owners don't know how to interpret and use the web analytics results to improve their businesses...

By Charles Mburugu 12 Apr 2016

Four Six Sigma tactics for a lean start-up

By using data, analysis, and quality control you'll enable your company to set your own profit margins without letting the market dictate the value. Here are four tactics to adopt to start trimming the fat in your new startup...

By Charles Mburugu 7 Apr 2016

Tips for maximising social commerce

Social media has become an increasingly vital element of e-commerce. With the millions of people using social media on daily basis, many companies are realising the power of sites...

By Charles Mburugu 9 Mar 2016

Guidelines for using images in blog posts

The phrase 'A picture is worth a thousand words' is very true when it comes to blogging. Nowadays, people are bombarded with tons of content on a daily basis...

By Charles Mburugu 29 Feb 2016

How to evaluate the quality of your website

Nowadays, there are thousands of websites promoting a wide range of products and services. Therefore, if you are running a business website, it is very important to evaluate and upgrade it frequently to ensure that it stays ahead of the competition...

By Charles Mburugu 25 Jan 2016

Four Windows server backup solutions

For those who have a Windows server, backing it up is the most efficient protection you could have in place. Accidents are inevitable, and once it happens...

By Charles Mburugu 23 Dec 2015

SA's rising e-commerce space brings new opportunities for businesses

Last year, the e-commerce industry globally accounted for around $1.5 trillion in sales. It is expected to reach $2 trillion by the end of this year...

By Charles Mburugu 18 Nov 2015

Eight tips for enhancing security on your smartphone

Nowadays, smartphones come with a wide range of amazing features. People use their smartphones for many activities including banking, online shopping...

By Charles Mburugu 12 Nov 2015

Awesome ideas for attracting more traffic to your blog

A blog can be a very powerful tool for sharing information and promoting your business. However, simply knowing how to create a blog is not enough...

By Charles Mburugu 30 Oct 2015

Five effective digital couponing tips

Couponing has always been a very powerful tool for increasing sales and attracting new customers. A closer look into many companies' sales strategies substantiates the effectiveness of this old method...

By Charles Mburugu 28 Oct 2015

Does your startup take data privacy and security seriously?

You must have read that the number of online attacks and computer system hacks are rising each year. No matter what we do, we cannot totally eradicate these types of security threats...

By Charles Mburugu 21 Oct 2015

How to manage a team of content writers

The ability to manage a team of writers effectively is very important for any successful content marketing strategy. Basically, the goal of a good strategy should be to come up with engaging content...

By Charles Mburugu 13 Oct 2015

How to optimise Twitter for SEO

A few years back, the question was whether to go for search marketing or social media marketing. People did not understand how social data could be used for SEO purposes...

By Charles Mburugu 5 Oct 2015

Why reputation is important when it comes to email marketing

Email marketing is an efficient and easy way for businesses or service providers to stay connected with clients. It is much easier to reach your target audience via email...

By Charles Mburugu 29 Sep 2015

Five trends marketers can't ignore in content marketing

At this point, there is no doubt that content marketing is right now leading the way in the digital marketing landscape. And as we keep advancing towards the future, it seems like the discussion regarding content marketing strategies just keeps on growing...

By Charles Mburugu 24 Sep 2015

Six ultimate tips for hiring a professional logo designer

The world is flooded with logos from thousands of companies offering all kinds of products and services. Therefore, to stand out from the competition, you need to have an eye-catching and professionally-designed logo...

By Charles Mburugu 22 Sep 2015

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