Charles Mburugu

Content Developer and Online Marketer at TechblogKE
Location:Nairobi, Kenya
Google talk:kimathic@gmail.com
Skype:charles.mburugu

Profile

Charles Mburugu is a Kenyan-based content developer and online marketer who is passionate about technology, small business and ecommerce. With over 5 years experience, he is committed to creating quality, relevant and optimized content that will attract traffic to the client's blog or website.
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Skills

Web Writing, Blogging, Guest Posting, Product Reviews, SEO, WordPress, social media marketing
Six awesome SMS marketing tips for businesses

Short message service (SMS) marketing is becoming increasingly popular with many businesses all over the world. Text messaging in business is not only fast and convenient, but also very cost-effective compared with other forms of communication. When done properly, a text marketing campaign can improve your business' reputation and boost your profits...

By Charles Mburugu 1 day ago

Eight ways to avoid social media blunders

While marketing on social media can boost the growth of your startup significantly, it could also have detrimental effects on the profitability and reputation of your business if not done properly...

By Charles Mburugu 2 Feb 2017

Five tips to hiring temporary staff

Hiring of temporary or seasonal employees is becoming increasingly common with companies all over the world...

By Charles Mburugu 31 Jan 2017

Five blunders to avoid on e-commerce sites

Christmas is usually a lucrative time for e-commerce retailers, offering an opportunity to expand one's customer base, clear out old stock and make higher sales than usual. However, many online stores make some crucial mistakes that end up lowering their conversion rates significantly...

By Charles Mburugu 21 Dec 2016

Are you making these five logo design blunders?

A logo can be a very useful element for projecting the personality and message of a brand or business. Some of the most recognisable business logos in our world today include McDonalds, Addidas, Mercedes-Benz...

By Charles Mburugu 20 Dec 2016

Are you making these 5 deadly CV mistakes?

Knowing how to write a resume is an important skill for any job seeker. Even if you have the right qualifications, a poorly crafted CV could cost you the job...

By Charles Mburugu 12 Dec 2016

The importance of webinars for lead generation

Webinar marketing has become increasingly popular with many companies all over the world. Webinars can be very effective tools for strengthening bonds with existing customers, generating new leads and increasing conversions...

By Charles Mburugu 12 Dec 2016

Five customer referral mistakes to avoid

One of the most effective ways of getting new customers is through referrals. Getting constant referrals from your clients and customers can increase brand awareness, create trust and boost your profits significantly...

By Charles Mburugu 8 Dec 2016

Five business branding mistakes to avoid

How you go about branding has the potential to either make or break your business. Here are some of the common mistakes you need to avoid at all costs...

By Charles Mburugu 29 Nov 2016

Seven top online marketing experts to follow

The online marketing world is changing at a very rapid pace. New tools and strategies are always emerging for driving traffic, increasing social engagement, building an email list, increasing conversions and improving search engine rankings...

By Charles Mburugu 11 Nov 2016

Guidelines for carrying out an SEO audit

A search engine optimisation (SEO) audit refers to the process of analysing the health of a website. The auditor uses a checklist to analyse the site and suggests ways of improving the performance of the website...

By Charles Mburugu 8 Nov 2016

Are you making these product packaging blunders?

The packaging of your product is as important as what you are selling. Having attractive and functional packaging can enhance your brand image and even result in higher sales...

By Charles Mburugu 2 Nov 2016

Five tips for creating a great business logo

A logo is basically the visual representation of a brand. Nike, McDonalds, Apple and Google logos are some of the most recognisable in our world today...

By Charles Mburugu 12 Sep 2016

Guidelines for crafting a website privacy policy

Nowadays, people have become very cautious when it comes to sharing personal information online. This is why a privacy policy is very important for any website or blog...

By Charles Mburugu 24 Aug 2016

Five retail errors to overcome

Recent research has shown that less than 50% of new businesses survive beyond their fifth year, as today's business world is more dynamic and competitive than ever...

By Charles Mburugu 2 Aug 2016

Are you making these five common blogging mistakes?

Nowadays, there are thousands of blogs covering topics such as fashion, health, education, entertainment, business and lifestyle...

By Charles Mburugu 21 Jul 2016

Elements of a great content marketing strategy

Content marketing is a marketing tactic which seeks to attract customers primarily through offering valuable and relevant content...

By Charles Mburugu 6 Jul 2016

Five questions to ask before choosing an online college

Before you invest your time and money into your career, you should learn how to recognise and find online degree programmes that are valuable and useful...

By Charles Mburugu 13 Jun 2016

Selecting a domain name: blunders to avoid

When it comes to business, the domain name of your site is a critical element of your identity and branding. It is therefore important to take time choosing a domain name...

By Charles Mburugu 3 Jun 2016

Tips for successful webinar marketing

Webinars are powerful marketing channels that can significantly boost the conversion rate of any business. Research has shown that many people make buying decisions after attending webinars...

By Charles Mburugu 22 Apr 2016

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