Charles Mburugu

Content Developer and Online Marketer at TechblogKE
Location:Nairobi, Kenya


Charles Mburugu is a Kenyan-based content developer and online marketer who is passionate about technology, small business and ecommerce. With over 5 years experience, he is committed to creating quality, relevant and optimized content that will attract traffic to the client’s blog or website.
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Web Writing, Blogging, Guest Posting, Product Reviews, SEO, WordPress, social media marketing
Five business branding mistakes to avoid

How you go about branding has the potential to either make or break your business. Here are some of the common mistakes you need to avoid at all costs...

By Charles Mburugu 29 Nov 2016

Seven top online marketing experts to follow

The online marketing world is changing at a very rapid pace. New tools and strategies are always emerging for driving traffic, increasing social engagement, building an email list, increasing conversions and improving search engine rankings...

By Charles Mburugu 11 Nov 2016

Guidelines for carrying out an SEO audit

A search engine optimisation (SEO) audit refers to the process of analysing the health of a website. The auditor uses a checklist to analyse the site and suggests ways of improving the performance of the website...

By Charles Mburugu 8 Nov 2016

Are you making these product packaging blunders?

The packaging of your product is as important as what you are selling. Having attractive and functional packaging can enhance your brand image and even result in higher sales...

By Charles Mburugu 2 Nov 2016

Five tips for creating a great business logo

A logo is basically the visual representation of a brand. Nike, McDonalds, Apple and Google logos are some of the most recognisable in our world today...

By Charles Mburugu 12 Sep 2016

Guidelines for crafting a website privacy policy

Nowadays, people have become very cautious when it comes to sharing personal information online. This is why a privacy policy is very important for any website or blog...

By Charles Mburugu 24 Aug 2016

Five retail errors to overcome

Recent research has shown that less than 50% of new businesses survive beyond their fifth year, as today's business world is more dynamic and competitive than ever...

By Charles Mburugu 2 Aug 2016

Are you making these five common blogging mistakes?

Nowadays, there are thousands of blogs covering topics such as fashion, health, education, entertainment, business and lifestyle...

By Charles Mburugu 21 Jul 2016

Elements of a great content marketing strategy

Content marketing is a marketing tactic which seeks to attract customers primarily through offering valuable and relevant content...

By Charles Mburugu 6 Jul 2016

Five questions to ask before choosing an online college

Before you invest your time and money into your career, you should learn how to recognise and find online degree programmes that are valuable and useful...

By Charles Mburugu 13 Jun 2016

Selecting a domain name: blunders to avoid

When it comes to business, the domain name of your site is a critical element of your identity and branding. It is therefore important to take time choosing a domain name...

By Charles Mburugu 3 Jun 2016

Tips for successful webinar marketing

Webinars are powerful marketing channels that can significantly boost the conversion rate of any business. Research has shown that many people make buying decisions after attending webinars...

By Charles Mburugu 22 Apr 2016

Marketing to a global audience: Four things you need to know

Marketing is a complex business. There's a lot of psychology involved, since you have to craft offers and promotions to entice and intrigue...

By Charles Mburugu 18 Apr 2016

How to enhance online sales using web analytics

Nowadays, many businesses that have a website check their metrics using different web analytics tools. However, in most cases, business owners don't know how to interpret and use the web analytics results to improve their businesses...

By Charles Mburugu 12 Apr 2016

Four Six Sigma tactics for a lean start-up

By using data, analysis, and quality control you'll enable your company to set your own profit margins without letting the market dictate the value. Here are four tactics to adopt to start trimming the fat in your new startup...

By Charles Mburugu 7 Apr 2016

Tips for maximising social commerce

Social media has become an increasingly vital element of e-commerce. With the millions of people using social media on daily basis, many companies are realising the power of sites...

By Charles Mburugu 9 Mar 2016

Guidelines for using images in blog posts

The phrase 'A picture is worth a thousand words' is very true when it comes to blogging. Nowadays, people are bombarded with tons of content on a daily basis...

By Charles Mburugu 29 Feb 2016

How to evaluate the quality of your website

Nowadays, there are thousands of websites promoting a wide range of products and services. Therefore, if you are running a business website, it is very important to evaluate and upgrade it frequently to ensure that it stays ahead of the competition...

By Charles Mburugu 25 Jan 2016

Four Windows server backup solutions

For those who have a Windows server, backing it up is the most efficient protection you could have in place. Accidents are inevitable, and once it happens...

By Charles Mburugu 23 Dec 2015

SA's rising e-commerce space brings new opportunities for businesses

Last year, the e-commerce industry globally accounted for around $1.5 trillion in sales. It is expected to reach $2 trillion by the end of this year...

By Charles Mburugu 18 Nov 2015

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