[Janine Lloyd] There's no doubt that PR agencies were slow on the uptake when the digital revolution took off.
[Janine Lloyd] There was a time when the bulk of a PR professional's time was spent on building and nurturing media relationships.
[Janine Lloyd] Time and again I hear people saying "you have to be in social media" or "if you are not embracing social media you will be left behind".
[Janine Lloyd] At the heart of any great public relations and communications strategy is the creation of great content and loads of it.
[Janine Lloyd] 2012 has come and gone as quickly as the New Year has begun. Now it's time to rejuvenate your agency and public relations campaigns with new thinking, re-invention and innovation. Reflecting on 2012 there are many case studies and examples of great PR campaigns, but there are also many mistakes which took place, particularly in the social media space.
[Janine Lloyd] The rise of interest in Pinterest also bring with it questions about copyright, as the era of social networking has changed the way we interact, consume media, advertise and express ourselves.
Receive free email newsletter
Tell a friend about us