Own Your Industry - How to Position Yourself as an Expert, by Douglas Kruger, is claimed to be the first book published on our continent on the topic of becoming an industry expert by design. It launched in SA this April, and will be available as an e-book by May. (video)
By Douglas Kruger 16 Apr 2014 08:28
As a nation, we tend to be morbidly hung up on dividing and giving away what exists. It's the classic 'less for all' approach. (Video)
By Douglas Kruger 29 Jan 2014 10:25
Working humans are becoming separate species. The divide will only increase. Will you board the right bus?
By Douglas Kruger 16 Oct 2013 07:29
You're talented, skilled, experienced, savvy... You have it all, except one thing: The skill to put all this over to your client. (video)
By Douglas Kruger 5 Sep 2013 14:08
Let's say that team-work doesn't appeal to you, and that you don't actually want a successful organisation... How could you go about creatively dismantling your business? Totally trashing it? It can, in fact, be done quite easily. (video)
By Douglas Kruger 27 Aug 2013 07:43
They all suffer from the same basic problem: The successful executive who wonders why his social life is in disarray; the office worker who always produces but never seems to get promoted; and the intellectual with three advanced degrees who wonders why much stupider people are in charge of the operation.
By Douglas Kruger 16 Jul 2013 16:57
Talent can be reduced to an equation with four major elements. The first and most important of these elements is 'yearning.' To become talented at something, anything, you have to dearly want to! When we yearn, we find ways around any obstacle; we overcome any hindrance. (video)
By Douglas Kruger 13 May 2013 10:12
From Amoeba to Icon; where do you currently rank in your industry's natural progression? In this piece, I walk you through the seven stages of development as you strive to position yourself as an industry expert. [video]
By Douglas Kruger 13 Apr 2013 06:31
For millennia, we've used ostentatious outward displays of wealth to indicate to the village that 'I am a heap big important cheese'. The S-Class Merc and Gucci shoes of today are really just an extension in trajectory from the feathers and beads of our forebears; a way of saying, 'Behold in awe the very amazingness of me!'
By Douglas Kruger 5 Mar 2013 06:39
An interesting thing happened last year. Our economic scale took a tilt in the wrong direction. SA now has more people on social grants than earning incomes. Margaret Thatcher once said that the problem with socialism is that, eventually, you run out of other people's money to spend. (video)
By Douglas Kruger 28 Feb 2013 06:20
Dear Aspiring Industry Expert: Have you written that book yet? If not, why not? Each time we reach December, you may well think to yourself: I wish I had written my book this year. If I had, next year might be different. I would be more prosperous; I'd have more clients approaching me; my life would be lived on a grander scale.
By Douglas Kruger 7 Dec 2012 06:30
Why don't people get better at public speaking just by speaking in public? Well, it's the same reason golfers don't get better just by playing golf. But both could make giant strides if they just understood how talent actually works. It is understandable, it is systemised, and it can be replicated. I'd like to show you how...
By Douglas Kruger 8 Nov 2012 05:28
Considering which anatomical part we park on them, chairs are one of the most venerable oratory tools in the universe. I'd go so far as to say, of all props and visual aids available to you, the humble chair, and not Bill Gates' little programme, is the ultimate.
By Douglas Kruger 26 Sep 2012 12:35
Bad intros ruin speeches. They're like flipping open the leather cover on a Dickensian classic and finding a foreword that reads, "This is a story about two cities. I haven't read it, but I'm sure it will be good. And the author will introduce himself to you."
By Douglas Kruger 27 Aug 2012 07:46
Some presenting is high-consequence. You're the head of a prestigious law firm; CEO of a bank; the grand, high lama of World Domination & Sons; and you have ten minutes to speak at a catalyst event that will remain in the industry consciousness for years. Your job is to be the thought leader. You need to know how to handle it.
By Douglas Kruger 11 Jun 2012 10:57
Let's talk frankly about cost. In particular, the cost of hiring professional speakers. How on earth is it that one such creature asks R10 000 for a keynote, while another cheerfully sends through an invoice for R30 000? Is there really that much of a difference? Should you choose based on price? If not, then what? And if you find yourself on the other end of the equation, being asked to voice your expertise at a conference, how would you know what to charge? One grandiose thumb-suck?
By Douglas Kruger 16 May 2012 14:41
Microsoft's proud creation suffers a similar PR problem to money. Universally acknowledged as the root of all evil, money was falsely accused. The original verse actually states that "the love of money is the root of all evil." Similarly, it is the obsessive, compulsive, yearning, mindless, brainwashed, mewling, needling, squirming, frightening need for PowerPoint that is the real problem. Not PowerPoint itself.
By Douglas Kruger 17 Apr 2012 11:38
Ever struggled to 'fit in' with the group you are presenting to? You tie your tongue in knots, smile yourself into a hernia, but they remain 'the collective,' and you remain 'the outsider.' There's an ocean of ice between you, and so long as it remains, you're not selling your idea.
By Douglas Kruger 9 Mar 2012 11:30
Ever sat staring at a computer screen, agonising over how to structure that crucial presentation? The future of humanity depends upon it, and so far, you have a blinking cursor... ...And a note to pick up some chicken spice. For those difficult days when your mind is on the fritz, here's a 'copy and paste' selection of structures that you can simply choose and use.
By Douglas Kruger 17 Feb 2012 10:23
In the last couple of years alone, the world of speaking and presenting has morphed and grown considerably. And it's not just changing by the decade. It's changing by the year. There will be changes this year too, both through advances in technology and due to trends in what is and what is not fashionable.
By Douglas Kruger 13 Jan 2012 14:28
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