Douglas Kruger

Professional speaker & presentation-skills coach
Location:South Africa

Profile

Douglas Kruger is a professional speaker and author of the books 'Own Your Industry - How to Position Yourself as an Expert,' and 'Relentlessly Relevant - 50 Ways to Innovate.' He helps brands to become the leading names in their industry through innovation and expert positioning. See him in action, or sign up for his free newsletter, at www.douglaskruger.co.za. Follow him on LinkedIn, or Twitter: @douglaskruger. Email:
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Current employment

MARKETING & MEDIA

[Death to PowerPoint!] Part 3: Creative replacements for slides

Sometimes it's not the smoking that you miss. It's the act of playing with the cigarette...

By Douglas Kruger 1 Apr 2015 05:29

MARKETING & MEDIA

[Death to PowerPoint!] Part 2: Ten presentation structures to replace those slides

In my previous article, we used scientific methodology to establish that PowerPoint now outnumbers Homo sapiens, has become sentient and self-perpetuating. Happily, there are alternatives...

By Douglas Kruger 11 Mar 2015 07:58

MARKETING & MEDIA

[Death to PowerPoint!] Part 1: Seven reasons you could do better without slides

Ever hear the story about the Russians in Bosnia watching their unlikely US allies designing their PP slides? One nonplussed Russian said, "If we ever had a war, while you are working on your PowerPoint, we would be killing you..."

By Douglas Kruger 5 Mar 2015 08:05

MARKETING & MEDIA

Want to be an industry expert? Make this one principle your entire business model

Some goals require what seems like contradictory behaviour. Becoming a venerated thought-leader in your industry is one of them...

By Douglas Kruger 29 Jan 2015 14:14

MARKETING & MEDIA

Growing talent? Just add Myelin

In game-changing books like Malcolm Gladwell's Outliers, Geoff Colvin's Talent is Overrated, and Daniel Coyle's The Talent Code, the mechanics of talent are broken down to a few simple things. (Video)...

By Douglas Kruger 27 Nov 2014 07:46

MARKETING & MEDIA

When everyone's selling the same thing, the difference is in the dean

Knowledge alone is insufficient to create an industry leader; be it an individual or a brand. One has to add two more ingredients to the mix before industry leadership may be achieved...

By Douglas Kruger 6 Aug 2014 06:28

MARKETING & MEDIA

How to sell out your book in two months flat

As a new author, I had no understanding of what went into making books successful and, essentially, I waited for the publishers to tell me what to do. They didn't... (video)

By Douglas Kruger 11 Jul 2014 07:05

GOVERNMENT

Why 'Excellence' should be at the top of our national agenda

Oprah said that the best answer to racism was personal excellence. The concept can be taken even further. Personal excellence is the solution to a great many things, one of which is the catastrophically damaging labour unrest currently choking our economy into negative growth.

By Douglas Kruger 10 Jul 2014 12:11

MARKETING & MEDIA

Own your industry: Top five tips from new book

Own Your Industry - How to Position Yourself as an Expert, by Douglas Kruger, is claimed to be the first book published on our continent on the topic of becoming an industry expert by design. It launched in SA this April, and will be available as an e-book by May. (video)

By Douglas Kruger 16 Apr 2014 08:28

HUMAN RESOURCES & RECRUITMENT

Business in SA: What happens if Julius comes to power?

As a nation, we tend to be morbidly hung up on dividing and giving away what exists. It's the classic 'less for all' approach. (Video)

By Douglas Kruger 29 Jan 2014 10:25

MARKETING & MEDIA

Morloks and Eloi

Working humans are becoming separate species. The divide will only increase. Will you board the right bus?

By Douglas Kruger 16 Oct 2013 07:29

MARKETING & MEDIA

How to come across as a complete industry amateur

You're talented, skilled, experienced, savvy... You have it all, except one thing: The skill to put all this over to your client. (video)

By Douglas Kruger 5 Sep 2013 14:08

MARKETING & MEDIA

How to trash a great team

Let's say that team-work doesn't appeal to you, and that you don't actually want a successful organisation... How could you go about creatively dismantling your business? Totally trashing it? It can, in fact, be done quite easily. (video)

By Douglas Kruger 27 Aug 2013 07:43

MARKETING & MEDIA

Frustrated at your current level of progress?

They all suffer from the same basic problem: The successful executive who wonders why his social life is in disarray; the office worker who always produces but never seems to get promoted; and the intellectual with three advanced degrees who wonders why much stupider people are in charge of the operation.

By Douglas Kruger 16 Jul 2013 16:57

MARKETING & MEDIA

Talent: Why we are willing to bleed for it

Talent can be reduced to an equation with four major elements. The first and most important of these elements is 'yearning.' To become talented at something, anything, you have to dearly want to! When we yearn, we find ways around any obstacle; we overcome any hindrance. (video)

By Douglas Kruger 13 May 2013 10:12

MARKETING & MEDIA

Seven stages in becoming an industry expert

From Amoeba to Icon; where do you currently rank in your industry's natural progression? In this piece, I walk you through the seven stages of development as you strive to position yourself as an industry expert. [video]

By Douglas Kruger 13 Apr 2013 06:31

MARKETING & MEDIA

Use iconography to stand out

For millennia, we've used ostentatious outward displays of wealth to indicate to the village that 'I am a heap big important cheese'. The S-Class Merc and Gucci shoes of today are really just an extension in trajectory from the feathers and beads of our forebears; a way of saying, 'Behold in awe the very amazingness of me!'

By Douglas Kruger 5 Mar 2013 06:39

MARKETING & MEDIA

How to think like a prosperous person

An interesting thing happened last year. Our economic scale took a tilt in the wrong direction. SA now has more people on social grants than earning incomes. Margaret Thatcher once said that the problem with socialism is that, eventually, you run out of other people's money to spend. (video)

By Douglas Kruger 28 Feb 2013 06:20

MARKETING & MEDIA

Write a book: Change your place in the universe

Dear Aspiring Industry Expert: Have you written that book yet? If not, why not? Each time we reach December, you may well think to yourself: I wish I had written my book this year. If I had, next year might be different. I would be more prosperous; I'd have more clients approaching me; my life would be lived on a grander scale.

By Douglas Kruger 7 Dec 2012 06:30

MARKETING & MEDIA

Why years of presentations hasn't improved your delivery

Why don't people get better at public speaking just by speaking in public? Well, it's the same reason golfers don't get better just by playing golf. But both could make giant strides if they just understood how talent actually works. It is understandable, it is systemised, and it can be replicated. I'd like to show you how...

By Douglas Kruger 8 Nov 2012 05:28

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