[Abey Mokgwatsane] It's that time of the year again, the moment when the key global creative awards season comes to an end and the South African creative awards season begins.
[Abey Mokgwatsane] How does your brand break through the clutter? If you're in the business of understanding and catering to the evolution of consumer needs, desires and expectations, look front and centre. Here are my predictions for 2013...
[Abey Mokgwatsane] If anything is about to transform the way marketing works, it's that four-letter word: data. Technological advancements that have made it possible for any brand and business to have authentic, meaningful relationships with consumers makes data all the more powerful and relevant.
[Abey Mokgwatsane] South Africa needs a new breed of leadership to address the country's challenges and promote a flourishing democracy.
[Abey Mokgwatsane] Recently I had the honour of speaking at Cape Town Entrepreneurship Week on how challenger-brand thinking can be used as a framework for entrepreneurship and some other thoughts. As per my usual style of presentation, it was made up of images that I spoke to, rather than words on slides. So since distributing my presentation won't help, I wrote this summary to share what I spoke about.
[Abey Mokgwatsane] In part I of this series, I looked at how the client environment is changing in the age of technology and parity. Here, in part II, I discuss how agencies will change as a consequence.
[Abey Mokgwatsane] The world is in flux: American politicians have played 'who blinks first' and arrogantly slid the world into economic turmoil; the euro is facing possible collapse; and all indications are that we're heading for another recession before even recovering from the last one. Added to this, technology continues to change the way people interact every day. It is in this context that I ask: "What will the future agency look like?"
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