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While savvy marketers may have woken up to the merits of mobile marketing, it's important to note that according to the last AMPS release from the Mobile Marketing Association, only 50% of South Africans are able to access the internet via their phones. Mobitainment's Candice Goodman points out that in order to reach the South African market effectively through mobile, a different approach is needed to optimise mobile campaigns - one that amounts to smart marketing, without the use of a smartphone. 18 Mar 2014 Read More >>
Mobile marketing consultancy Mobitainment has been awarded the Organisation of the Year at the 2013 Assegai Integrated Marketing Awards which recognise excellence in direct marketing. 11 Dec 2013 Read More >>
Mobitainment continues to set the benchmark for mobile marketing in Africa. The leading mobile agency was again recognised for brilliance in mobile innovation, this time at the sixth annual AfricaCom Awards in Cape Town where it walked away with the award for Best Mobile Marketing Campaign for Excella Cooking Oils & Mayonnaise. 25 Nov 2013 Read More >>
Transcending the boundaries between traditional marketing and advertising channels in ways that still resonate with the synergy of a campaign, translates into successful reach while solidifying a brand's reputation. Mobitainment did this for Excella and won a Mobile Merit Award for Cross-Media Integration in the Mobile Marketing category while placing as a finalist in the Mobile Marketing Association's Smarties awards. 12 Sep 2013 Read More >>
"Congratulations, Mobitainment is no one hit wonder!" I was proud to hear someone comment at an industry cocktail party. It got me thinking what an achievement it has been to win a Mobile Marketing Association Award every year for the past three years. Not only for Mobitainment, our SA grown mobile marketing consultancy, but for South Africa and Africa to show what we can do with mobile and what mobile can do for Africans!" says Candice Goodman, co-founder and Managing Director of Mobitainment. 17 Jan 2012 Read More >>
The thought of running a mobile marketing competition can be daunting to many as they scramble through the what, how, where, when questions that first come to mind. However, I can proudly say that all you need is to fulfill a simple and easy mobile competition shopping list. 10 Nov 2011 Read More >>
South African mobile marketing consultancy, Mobitainment (www.mobitainment.biz ) came out tops at the Sixth Annual Global Mobile Marketing Awards during the Annual Awards Ceremony on November 17 in Los Angeles, showcasing South Africa's success in the Direct Response Category by winning the EMEA (Europe, Middle-East and Africa) and Global award with their Surf Pick a Box mobile campaign. 22 Nov 2010 Read More >>
Understanding the mobile marketing landscape, and how to use it to your benefit is critical for today's marketer. But to do it right, you need to ask the right questions. 13 Sep 2010 Read More >>
Candice Goodman is the co-founder of Mobitainment , also known as mo-B in South African marketing circles. mo-B is an international award-winning mobile market 30 Jun 2010 Read More >>
How do you do that? Here's a four-step plan to engage with your customer and turn them on, on mobile 19 Apr 2010 Read More >>
Livemobile (www.lmfootball.mobi), a South African-based football mobile website (mobisite), has won the Mobile Display Campaign Award for Europe, Africa and Middle East at the fifth annual Global Mobile Marketing Association (MMA) awards, at the Mobile Marketing Forum in Los Angeles earlier last week. 26 Nov 2009 26 Nov 2009 Read More >>
Sasko Flour has begun utilising mobile marketing as part of marketing strategy to build direct relationships with its customers. Mo-B and Multimedia Solutions have provided Sasko Flour with a number of mobile solutions, integrating them with TV and store promotions to expand the company's reach into the market. 14 Mar 2008 Read More >>
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