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Carmen MurrayThe smartphone continues to revolutionise our lives and it has become a central part of our existence of society. It offers us an all-in-one approach to manage our day-to-day lives. 11 Aug 2016 Read More >>
Carmen MurrayHow times have changed for marketing? Not too long ago, reaching out to customers was easy and accessible. All you had to do was to take your product to advertising platforms like TV, radio and print and our job was done! Organisations "saw the ROI" and measurability was never in question. It was just the right thing to do. 30 Jun 2016 Read More >>
Carmen MurrayThe Mobile Migration of smartphones has begun, and herds graze through the pastures of a connected world, and the "smartphone herds" are increasing as the sun rises and sets. Witness the many similarities in our wildlife that help us to stampede through 2016, trends that you look out for to become a formidable force in your marketing strategy. 11 Jan 2016 Read More >>
The four F-words of gamification: fun, fame and fortune for free on your phoneThese four "F-words" of gamification are the key success factors in the recent multi-award-winning Red Bull Kas'Lami Tembisa campaign: fun, fame and fortune for free on your phone. 7 Dec 2015 Read More >>
Mobile: The rising star of emerging marketsIt is no secret, that for a considerable time, all eyes have been on Africa. We have seen exponential growth in mobile penetration and mobile innovation. Globally, nations have been paying attention to Africans to see how they are solving African problems and driving monumental change in mobile. 23 Nov 2015 Read More >>
USSD, a knockout for mobile in Africa =ONo logos, no graphics, no pretty pictures... just plain text. It's simple, it's fast, it's effective, it's cheap, it's accessible, it's mobile... it's USSD! 20 Nov 2014 Read More >>
Awards for turning the mobile phone into a 'sell' phoneIntroducing the 'sell' phone... yes, the cellphone is a communication device but it holds tremendous opportunity to be used as a selling machine. We can use this simple mobile phone as a tool to create ROI for brands, enabling them to reach at least 32 million mobile users across South Africa. This simple mobile phone was an indispensable tool for Mobitainment's award-winning Boxer Super Shopper Show - as it recently walked away with three awards at the Standard Bank Mobile Marketing Association's Smarties SA Awards: Bronze for Cross Media Integration; Bronze for Brand Awareness and a Silver in the Lead Generation, Direct Response, Conversion category. 16 Sep 2014 Read More >>
Goldman Sachs-GIBS 10,000 Women programme supports female entrepreneursSince its launch in 2008, the Goldman Sachs 10,000 Women initiative has provided 10,000 women from across 43 countries with business and management education, mentoring and networking. The initiative is founded on research conducted by Goldman Sachs and others which suggests that investing in women is one of the most effective ways to reduce inequality and facilitate inclusive economic growth. 5 May 2014 Read More >>
Seven secrets to smart marketing - without a smartphoneWhile savvy marketers may have woken up to the merits of mobile marketing, it's important to note that according to the last AMPS release from the Mobile Marketing Association, only 50% of South Africans are able to access the internet via their phones. Mobitainment's Candice Goodman points out that in order to reach the South African market effectively through mobile, a different approach is needed to optimise mobile campaigns - one that amounts to smart marketing, without the use of a smartphone. 18 Mar 2014 Read More >>
Mobile marketing company wins Organisation of the Year from Direct Marketing Association of SAMobile marketing consultancy Mobitainment has been awarded the Organisation of the Year at the 2013 Assegai Integrated Marketing Awards which recognise excellence in direct marketing. 11 Dec 2013 Read More >>
Mobitainment's Excella campaign wins Best Mobile Marketing Campaign awardMobitainment continues to set the benchmark for mobile marketing in Africa. The leading mobile agency was again recognised for brilliance in mobile innovation, this time at the sixth annual AfricaCom Awards in Cape Town where it walked away with the award for Best Mobile Marketing Campaign for Excella Cooking Oils & Mayonnaise. 25 Nov 2013 Read More >>
Mobitainment wins international Mobile Merit AwardTranscending the boundaries between traditional marketing and advertising channels in ways that still resonate with the synergy of a campaign, translates into successful reach while solidifying a brand's reputation. Mobitainment did this for Excella and won a Mobile Merit Award for Cross-Media Integration in the Mobile Marketing category while placing as a finalist in the Mobile Marketing Association's Smarties awards. 12 Sep 2013 Read More >>
"Congratulations, Mobitainment is no one hit wonder!" I was proud to hear someone comment at an industry cocktail party. It got me thinking what an achievement it has been to win a Mobile Marketing Association Award every year for the past three years. Not only for Mobitainment, our SA grown mobile marketing consultancy, but for South Africa and Africa to show what we can do with mobile and what mobile can do for Africans!" says Candice Goodman, co-founder and Managing Director of Mobitainment. 17 Jan 2012 Read More >>
How to run a mobile marketing competitionThe thought of running a mobile marketing competition can be daunting to many as they scramble through the what, how, where, when questions that first come to mind. However, I can proudly say that all you need is to fulfill a simple and easy mobile competition shopping list. 10 Nov 2011 Read More >>
Mobitainment wins Global Mobile Marketing Award for Surf Pick a Box campaignSouth African mobile marketing consultancy, Mobitainment ( ) came out tops at the Sixth Annual Global Mobile Marketing Awards during the Annual Awards Ceremony on November 17 in Los Angeles, showcasing South Africa's success in the Direct Response Category by winning the EMEA (Europe, Middle-East and Africa) and Global award with their Surf Pick a Box mobile campaign. 22 Nov 2010 Read More >>
Understanding the mobile marketing landscape, and how to use it to your benefit is critical for today's marketer. But to do it right, you need to ask the right questions. 13 Sep 2010 Read More >>
Candice Goodman is the co-founder of Mobitainment , also known as mo-B in South African marketing circles. mo-B is an international award-winning mobile market 30 Jun 2010 Read More >>
How do you do that? Here's a four-step plan to engage with your customer and turn them on, on mobile 19 Apr 2010 Read More >>
Livemobile (, a South African-based football mobile website (mobisite), has won the Mobile Display Campaign Award for Europe, Africa and Middle East at the fifth annual Global Mobile Marketing Association (MMA) awards, at the Mobile Marketing Forum in Los Angeles earlier last week. 26 Nov 2009 26 Nov 2009 Read More >>
Sasko Flour has begun utilising mobile marketing as part of marketing strategy to build direct relationships with its customers. Mo-B and Multimedia Solutions have provided Sasko Flour with a number of mobile solutions, integrating them with TV and store promotions to expand the company's reach into the market. 14 Mar 2008 Read More >>