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Mobitainment Press Office
Mobitainment is a Mobile Marketing technology enabler, translating technology into marketing results... Turning the mobile phone into the SELL phone!
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What What a successful Kasi campaign
An old granny who I respectfully refer to as gogo has no teeth; when she talks her bottom lip folds inward over her gums, and because of this she lisps and spits a little. When she is excited, like now, her lisps sound like a snake hissing under her words. 13 Dec 2023 Read more

From mobile first to mobile forced: What SA marketers need to know
South Africans became 'mobile forced' during lockdown. As marketers, when planning our mobile marketing campaigns, we need to learn how to overcome the challenges, leverage the trends and take advantage of the opportunities arising from this 'mobile forced' environment, by enabling the right mobile technology available to us. Let's unpack what the stats are telling us and showcase local solutions that became award-winning campaigns. 3 Mar 2021 Read more

Real Heroes Connect: A technology game-changer that will touch thousands of lives
Real Heroes Connect, an edutainment platform targeting employees and which seeks to inform and educate to prevent the spread of Covid-19, has leveraged groundbreaking technology to provide a pioneering solution. 22 Jun 2020 Read more

Today's tech tips marketers can use to save the shopper money
Top on the shopper's mind today is that she needs to save her money - and that includes when you ask her to use her mobile phone to enter a competition and engage with your brand. 14 Oct 2019 Read more

Introducing the first-ever single-brand rewards programme in South Africa - Royco Rewards
Think of rewards or loyalty programmes, and immediately your mind goes to the retail store brands, like Clicks or Dis-Chem. Why have we not yet seen a loyalty programme rewarding customers for their regular purchase of a single brand? Because, historically there has been the big challenge of proving that the shopper actually bought the product in order to reward them, especially for brands enjoyed by the mass-market of South Africa. 3 Dec 2018 Read more

Mobitainment #8 Top Tech Provider - Global by Mobile Marketing Association on Business Impact Index
First-ever ranking of agencies, holding companies, advertisers and brands delivering business growth through mobile 13 Apr 2018 Read more

Social and mobile get even closer in 2018
When social meets mobile, we see the best of both in our digital world... Let's explore their journey as their relationship gets even closer as 2018 approaches, and how we can leverage what they offer us as marketers in Africa. 18 Dec 2017 Read more

Carmen Murray
We are super excited to announce that Carmen Murray will be doing another roadshow this year. Last year's masterclass on mobile innovation was such a huge success that we wanted to bring you another fun, and energetic session to inspire you and your teams. 31 May 2017 Read more

10 years in mobile win Direct Marketing of the Year Awards
Mobitainment, South Africa's premier mobile-first marketing technology enabler, is delighted to announce that it scooped two prestigious Assegai Awards at an event held in Johannesburg in November. Mobitainment was selected as 'SME of the Year' and founder, Candice Goodman, the 'Direct Marketer of the Year'. 13 Dec 2016 Read more

Mobitainment hosting a mobile marketing qualification course with mCordis
Do you want to be a trailblazer in the mobile space? 6 Dec 2016 Read more

Carmen Murray
The smartphone continues to revolutionise our lives and it has become a central part of our existence of society. It offers us an all-in-one approach to manage our day-to-day lives. 11 Aug 2016 Read more

Carmen Murray
How times have changed for marketing? Not too long ago, reaching out to customers was easy and accessible. All you had to do was to take your product to advertising platforms like TV, radio and print and our job was done! Organisations "saw the ROI" and measurability was never in question. It was just the right thing to do. 30 Jun 2016 Read more

Carmen Murray
The Mobile Migration of smartphones has begun, and herds graze through the pastures of a connected world, and the "smartphone herds" are increasing as the sun rises and sets. Witness the many similarities in our wildlife that help us to stampede through 2016, trends that you look out for to become a formidable force in your marketing strategy. 11 Jan 2016 Read more

The four F-words of gamification: fun, fame and fortune for free on your phone
These four "F-words" of gamification are the key success factors in the recent multi-award-winning Red Bull Kas'Lami Tembisa campaign: fun, fame and fortune for free on your phone. 7 Dec 2015 Read more

Mobile: The rising star of emerging markets
It is no secret, that for a considerable time, all eyes have been on Africa. We have seen exponential growth in mobile penetration and mobile innovation. Globally, nations have been paying attention to Africans to see how they are solving African problems and driving monumental change in mobile. 23 Nov 2015 Read more

USSD, a knockout for mobile in Africa =O
No logos, no graphics, no pretty pictures... just plain text. It's simple, it's fast, it's effective, it's cheap, it's accessible, it's mobile... it's USSD! 20 Nov 2014 Read more

Awards for turning the mobile phone into a 'sell' phone
Introducing the 'sell' phone... yes, the cellphone is a communication device but it holds tremendous opportunity to be used as a selling machine. We can use this simple mobile phone as a tool to create ROI for brands, enabling them to reach at least 32 million mobile users across South Africa. This simple mobile phone was an indispensable tool for Mobitainment's award-winning Boxer Super Shopper Show - as it recently walked away with three awards at the Standard Bank Mobile Marketing Association's Smarties SA Awards: Bronze for Cross Media Integration; Bronze for Brand Awareness and a Silver in the Lead Generation, Direct Response, Conversion category. 16 Sep 2014 Read more

Goldman Sachs-GIBS 10,000 Women programme supports female entrepreneurs
Since its launch in 2008, the Goldman Sachs 10,000 Women initiative has provided 10,000 women from across 43 countries with business and management education, mentoring and networking. The initiative is founded on research conducted by Goldman Sachs and others which suggests that investing in women is one of the most effective ways to reduce inequality and facilitate inclusive economic growth. 5 May 2014 Read more

Seven secrets to smart marketing - without a smartphone
While savvy marketers may have woken up to the merits of mobile marketing, it's important to note that according to the last AMPS release from the Mobile Marketing Association, only 50% of South Africans are able to access the internet via their phones. Mobitainment's Candice Goodman points out that in order to reach the South African market effectively through mobile, a different approach is needed to optimise mobile campaigns - one that amounts to smart marketing, without the use of a smartphone. 18 Mar 2014 Read more

Mobile marketing company wins Organisation of the Year from Direct Marketing Association of SA
Mobile marketing consultancy Mobitainment has been awarded the Organisation of the Year at the 2013 Assegai Integrated Marketing Awards which recognise excellence in direct marketing. 11 Dec 2013 Read more

Mobitainment's Excella campaign wins Best Mobile Marketing Campaign award
Mobitainment continues to set the benchmark for mobile marketing in Africa. The leading mobile agency was again recognised for brilliance in mobile innovation, this time at the sixth annual AfricaCom Awards in Cape Town where it walked away with the award for Best Mobile Marketing Campaign for Excella Cooking Oils & Mayonnaise. 25 Nov 2013 Read more

Mobitainment wins international Mobile Merit Award
Transcending the boundaries between traditional marketing and advertising channels in ways that still resonate with the synergy of a campaign, translates into successful reach while solidifying a brand's reputation. Mobitainment did this for Excella and won a Mobile Merit Award for Cross-Media Integration in the Mobile Marketing category while placing as a finalist in the Mobile Marketing Association's Smarties awards. 12 Sep 2013 Read more

"Congratulations, Mobitainment is no one hit wonder!" I was proud to hear someone comment at an industry cocktail party. It got me thinking what an achievement it has been to win a Mobile Marketing Association Award every year for the past three years. Not only for Mobitainment, our SA grown mobile marketing consultancy, but for South Africa and Africa to show what we can do with mobile and what mobile can do for Africans!" says Candice Goodman, co-founder and Managing Director of Mobitainment. 17 Jan 2012 Read more

How to run a mobile marketing competition
The thought of running a mobile marketing competition can be daunting to many as they scramble through the what, how, where, when questions that first come to mind. However, I can proudly say that all you need is to fulfill a simple and easy mobile competition shopping list. 10 Nov 2011 Read more

Mobitainment wins Global Mobile Marketing Award for Surf Pick a Box campaign
South African mobile marketing consultancy, Mobitainment ( ) came out tops at the Sixth Annual Global Mobile Marketing Awards during the Annual Awards Ceremony on November 17 in Los Angeles, showcasing South Africa's success in the Direct Response Category by winning the EMEA (Europe, Middle-East and Africa) and Global award with their Surf Pick a Box mobile campaign. 22 Nov 2010 Read more

Understanding the mobile marketing landscape, and how to use it to your benefit is critical for today's marketer. But to do it right, you need to ask the right questions. 13 Sep 2010 Read more

Candice Goodman is the co-founder of Mobitainment , also known as mo-B in South African marketing circles. mo-B is an international award-winning mobile market 30 Jun 2010 Read more

How do you do that? Here's a four-step plan to engage with your customer and turn them on, on mobile 19 Apr 2010 Read more

Livemobile (, a South African-based football mobile website (mobisite), has won the Mobile Display Campaign Award for Europe, Africa and Middle East at the fifth annual Global Mobile Marketing Association (MMA) awards, at the Mobile Marketing Forum in Los Angeles earlier last week. 26 Nov 2009 26 Nov 2009 Read more

Sasko Flour has begun utilising mobile marketing as part of marketing strategy to build direct relationships with its customers. Mo-B and Multimedia Solutions have provided Sasko Flour with a number of mobile solutions, integrating them with TV and store promotions to expand the company's reach into the market. 14 Mar 2008 Read more