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Creatrix pioneered destination-listening branded content on radio. Perceived by mass market audiences as programming rather than advertising, our multilingual features rule the airwaves, attracting and retaining target market listeners who regularly tune into our programs. We apply the art of storytelling to sound strategic objectives.
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Absa's edutainment soapie grows onto nine SABC African language stationsThe second series of Absaville, Absa's bespoke storytelling campaign, hits the airwaves of nine SABC African language stations on Thursday, 6 April, bringing Absa's shared Shared Growth to life on radio. 6 Apr 2017 Read more

Telkom's Radio Soapie Rides the Airwaves24/7 Chomza Place launches its second exciting season on The SABC Big 5 Radio Stations in five languages. The series comprises a weekly soapie that speaks to the hearts and minds of South Africa's middle market. 30 Nov 2015 Read more

The Mama Koo Show: Branded Content at Its BestThe Mama Koo Show is an iconic destination-listening radio feature that aired on 6 ALS Stations for over a decade, building a dedicated audience of LSM 5-7 women whose values were reflected in those of the brand. 5 Aug 2015 Read more

Pikitup Walks the Recycling Talk in the CityOur brief was to educate communities and inspire behavior change in the realm of the CoJ's Separation at Source initiative. The campaign had to address both the functional and emotional benefits of recycling and the recycling economy. The campaign had integrate on air broadcasts, on the ground activities and online messaging. 30 Jul 2015 Read more

Sweet Little Ruby Delights Early LearnersEskom introduces a creative method of teaching young children about electricity awareness through storytelling; for ECD and Foundation Phase educators in an A3 picture book with CD, and for South African households as a free, online e-book. Conceptualised, written and composed by Creatrix, Ruby and the Powerpals fused our brand experience and edutainment skills to produce an effective way of embedding messages of behavior change into a series of stories that educate even as they delight. 25 Mar 2015 Read more


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Office: +27 11 487 2444
Lynn Joffe: +27 83 227 2655