As the founder of Sett Digital, Paul has worked with top creatives (locally and globally), earning a reputation for craft and flair. He remains inspired by creativity in all its forms - from ads that tap into popular culture, to architecture, to packaging, to art.

Paul's distinguished career began 26 years ago at Hirt and Carter, where he excelled at all the practical aspects of the trade - as well as Print Theory, his passion. He has been involved in digital applications since 1987, learning and working with some of the industry's great talents. His experience includes everything from photo retouching to electronic system management, to brewing the perfect cup of green tea.