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Marketing & Media South Africa

Communications at the forefront

In her weekly Loeries feature, Leigh Andrews spoke to Y&R about their Loeries rankings. They won in nine categories and had an impressive all round haul from the Awards. CCO Graham Lang and creative director Nkanyezi Masango share how they feel about all their wins.

Then, Beverley Klein attended the IABC Africa Conference recently which took place at the Vineyard Hotel. Top speakers in the PR and communications realm shared their thoughts about the future of public relations and how it's time to think outside the communications box.

In this day and age of social media and online networking, we often forget the importance of networking at events. Dominique Pienaar says that networking events enable the exchange of ideas, learnings, successes and best practice for marketers to apply in 2017.

And finally, Mike Saunders writes up on what Late Show host Conan O'Brien can teach us from a marketing viewpoint. He managed to reinvent himself through his NBC fall out, and has successfully used online marketing to rebuild his career.

Lots of reading this week and more to come. Here's to an insightful and successful week ahead.

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BizToday's top stories
Lang, that Gold Film Loerie and Masango.
#Loeries2016: Loeries' rankings with Y&R
[Leigh Andrews] Just when you thought the Loeries buzz was over, the Loeries' rankings are in! I chatted to some of this year's top ranked creatives post-celebrations. Here, some of Y&R South Africa and Africa's brightest stars share their views... read
#IABCAfrica16: Time to think outside the communications box
#IABCAfrica16: Time to think outside the communications box

Beverley Klein

Developing a strategic plan and reputation management were some of the key topics during the IABC Conference recently held at the Vineyard Hotel... Read

Networking forms part of the modern marketer's playbook
Networking forms part of the modern marketer's playbook

Dominique Pienaar

Marketing and communication professionals can benefit greatly from networking opportunities, more so now, when the need to remain current in terms of digital best practice is essential for a competitive advantage... Read

What Conan O'Brien taught us
What Conan O'Brien taught us

Mike Saunders

It's always great to look at how celebrities use online marketing to build their brand and career. Over the last few years we have watched as Conan O'Brien received a seemingly big blow to his career through a fall out with NBC... Read

Marketing
Seven top online marketing experts to follow
Seven top online marketing experts to follow

Charles Mburugu

The online marketing world is changing at a very rapid pace. New tools and strategies are always emerging for driving traffic, increasing social engagement, building an email list, increasing conversions and improving search engine rankings... read

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Advertising
Miss South Africa lends her voice to +27 Advertising campaign
Miss South Africa lends her voice to +27 Advertising campaign

Issued by +27 Advertising

+27 Advertising commissioned Miss South Africa 2015, Liesl Laurie, for the latest Discovery Insure campaign... read
Branding
Alliance Media is awarded Superbrand status (again)
Alliance Media is awarded Superbrand status (again)

Issued by Alliance Media

On 4 November, Superbrands East Africa hosted a distinguished awards ceremony at the Villa Rosa Kempinski. The evening was dedicated to the celebration of exceptional brands in Uganda, Tanzania and Kenya... read
Rebranded Irvine launches education trust
Rebranded Irvine launches education trust
Cape Town-based PR agency Irvine Bartlett has rebranded to Irvine Partners, launched the Irvine Partners Education Trust and announced a partnership with black-owned media technology co-operative Collective Media... read
CSI
David Grier to run 1,100km in 20 days to bring 10 smiles to 10 children - The Power of 10 challenge
David Grier to run 1,100km in 20 days to bring 10 smiles to 10 children - The Power of 10 challenge

Issued by Cipla

Cipla Foundation, Cipla SA's social enterprise division, is planning an adventure which will see endurance athletes David Grier and Andrew Stuart running 1,100 kilometres over a period of 20 days with the aim of raising R110,000 over this period for the Cipla Miles for Smiles initiative... read
Digital
The SpaceStation adds The Huffington Post premium ad inventory to their network
The SpaceStation adds The Huffington Post premium ad inventory to their network

Issued by The SpaceStation

The SpaceStation (24.com's digital media sales arm) will represent The Huffington Post South Africa's premium ad inventory across web and mobile web, making them custodians of some of the most anticipated internet traffic this year... read
Primedia Broadcasting launches digital audio advertising
Primedia Broadcasting launches digital audio advertising

Issued by Primedia Broadcasting

Advertisers can now reach Primedia Broadcasting's premium audio streaming listeners programmatically for the first time... read
How to engage Gen Y
How to engage Gen Y

Issued by Effective Intelligence

If you consider that on average 30% of your customers (Gen Y) are digital natives who were born "plugged-in", you also know they demand engaging with companies that are authentic... read
Direct Marketing
NSPCA 'Start a Dog Fight' campaign wins gold at the Assegai Integrated Marketing Awards
NSPCA 'Start a Dog Fight' campaign wins gold at the Assegai Integrated Marketing Awards

Issued by Grey

Grey Africa's controversial NSPCA campaign to raise awareness about the scourge of dog fighting in SA won two gold Assegai awards and scooped the Newcomer of the Year award... read
Events & Conferencing
Another successful Stage build, this time for the 2016 MTN 8 Final
Another successful Stage build, this time for the 2016 MTN 8 Final

Issued by Tungsten

After weeks of planning and designing from a structural engineer's and artist's point of view, the Figure 8 'Stage' was set for the MTN 8 Final which took place at Mbombela Stadium in Nelspruit... read
Online Media
Zuckerberg sure fake news on Facebook didn't sway election
Zuckerberg sure fake news on Facebook didn't sway election
Facebook chief Mark Zuckerberg on Thursday rejected the idea that bogus stories shared at the social network paved a path of victory for President-elect Donald Trump... read
Pendoring
FCB Joburg leads first-ever Pendoring official ranking
FCB Joburg leads first-ever Pendoring official ranking

Issued by FCB Africa

FCB Joburg has taken pole position on the first-ever Pendoring official ranking table while its sister agency, FCB 1886, placed in seventh position. FCB Cape Town just missed a position in the top 10 ranked agencies... read
PR & Communications
Release of Agency Scope, study of agencies in South Africa
Release of Agency Scope, study of agencies in South Africa
Spanish-based Scopen and the Independent Agency Search and Selection Company (IAS) have released the summarised edition of Agency Scope South Africa 2016... read
International
World Media Awards back in 2017
World Media Awards back in 2017
Following its successful launch in 2016, the World Media Awards for international content-driven advertising returns in 2017 and the organisers wish to extend entries from the Middle East and Africa... read
More International
Business
Digital change begins with business leadership
Digital change begins with business leadership

Saurabh Kumar

Digital transformation is a powerful revolution that needs to happen in order to accelerate business activities, skills and models... read
Jobs offered
Sub-Editor/Journalist - Pretoria
MyBroadbandMyBroadband is expanding its editorial team. It is looking for a sub-editor/journalist who wants to work in online media. Read more >>



Multimedia Designer/Web Specialist - Pretoria
MyBroadbandMyBroadband is looking for a multimedia designer and web specialist who wants to work in online media. Read more >>



Webmaster/Content Editor/Social Media Manager - Johannesburg
Firewater GroupFirewater is looking for the greatest thing since the meme. Do you use Facebook for something other than drunken photos, relentless tagging & trolling? Read more >>

Marketing Manager - Johannesburg
Marketing manager required - an expert in marketing and external communications with experience including media, events, social media, technology and fashion and beauty. . Read more >>


New events to diarise
Short course in business writing
www.enterprises.up.ac.za - 21 Nov 2016 to 23 Nov 2016, Pretoria


Social media marketing for photographers workshop
Orms Cape Town School of Photography - 22 Nov 2016, Cape Town


Brand management
PRISA - 25 Nov 2016, Johannesburg


InDesign digital
Multidimensions - 6 Dec 2016, Johannesburg


Essentials of newspaper management
Sol Plaatje Institute - 13 Mar 2017 to 17 Mar 2017, Grahamstown


Upcoming events
16th Edition Design Mission Africa - 17 Nov 2016 to 18 Nov 2016, Johannesburg
Join the 16th Edition Design Mission Africa and bridge the gap between supply and demand in Africa. Read more >>

Inspire Limpopo
Inspire Communications - 16 Nov 2016 to 18 Nov 2016, Pretoria


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