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Communications at the forefrontIn her weekly Loeries feature, Leigh Andrews spoke to Y&R about their Loeries rankings. They won in nine categories and had an impressive all round haul from the Awards. CCO Graham Lang and creative director Nkanyezi Masango share how they feel about all their wins. Then, Beverley Klein attended the IABC Africa Conference recently which took place at the Vineyard Hotel. Top speakers in the PR and communications realm shared their thoughts about the future of public relations and how it's time to think outside the communications box. In this day and age of social media and online networking, we often forget the importance of networking at events. Dominique Pienaar says that networking events enable the exchange of ideas, learnings, successes and best practice for marketers to apply in 2017. And finally, Mike Saunders writes up on what Late Show host Conan O'Brien can teach us from a marketing viewpoint. He managed to reinvent himself through his NBC fall out, and has successfully used online marketing to rebuild his career. Lots of reading this week and more to come. Here's to an insightful and successful week ahead. Comment online in our Ed's Column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | Today's top stories |
| | [Leigh Andrews] Just when you thought the Loeries buzz was over, the Loeries' rankings are in! I chatted to some of this year's top ranked creatives post-celebrations. Here, some of Y&R South Africa and Africa's brightest stars share their views... read |
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Beverley Klein Developing a strategic plan and reputation management were some of the key topics during the IABC Conference recently held at the Vineyard Hotel... Read | Dominique Pienaar Marketing and communication professionals can benefit greatly from networking opportunities, more so now, when the need to remain current in terms of digital best practice is essential for a competitive advantage... Read | Mike Saunders It's always great to look at how celebrities use online marketing to build their brand and career. Over the last few years we have watched as Conan O'Brien received a seemingly big blow to his career through a fall out with NBC... Read |
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| Charles Mburugu The online marketing world is changing at a very rapid pace. New tools and strategies are always emerging for driving traffic, increasing social engagement, building an email list, increasing conversions and improving search engine rankings... read | |
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| Issued by +27 Advertising +27 Advertising commissioned Miss South Africa 2015, Liesl Laurie, for the latest Discovery Insure campaign... read | | |
| Issued by Alliance Media On 4 November, Superbrands East Africa hosted a distinguished awards ceremony at the Villa Rosa Kempinski. The evening was dedicated to the celebration of exceptional brands in Uganda, Tanzania and Kenya... read | | | Cape Town-based PR agency Irvine Bartlett has rebranded to Irvine Partners, launched the Irvine Partners Education Trust and announced a partnership with black-owned media technology co-operative Collective Media... read | | |
| Issued by Cipla Cipla Foundation, Cipla SA's social enterprise division, is planning an adventure which will see endurance athletes David Grier and Andrew Stuart running 1,100 kilometres over a period of 20 days with the aim of raising R110,000 over this period for the Cipla Miles for Smiles initiative... read | | |
| Issued by The SpaceStation The SpaceStation (24.com's digital media sales arm) will represent The Huffington Post South Africa's premium ad inventory across web and mobile web, making them custodians of some of the most anticipated internet traffic this year... read | | | Issued by Primedia Broadcasting Advertisers can now reach Primedia Broadcasting's premium audio streaming listeners programmatically for the first time... read | | | Issued by Effective Intelligence If you consider that on average 30% of your customers (Gen Y) are digital natives who were born "plugged-in", you also know they demand engaging with companies that are authentic... read | | |
| Issued by Grey Grey Africa's controversial NSPCA campaign to raise awareness about the scourge of dog fighting in SA won two gold Assegai awards and scooped the Newcomer of the Year award... read | | |
| Issued by Tungsten After weeks of planning and designing from a structural engineer's and artist's point of view, the Figure 8 'Stage' was set for the MTN 8 Final which took place at Mbombela Stadium in Nelspruit... read | | |
| Facebook chief Mark Zuckerberg on Thursday rejected the idea that bogus stories shared at the social network paved a path of victory for President-elect Donald Trump... read | | |
| Issued by FCB Africa FCB Joburg has taken pole position on the first-ever Pendoring official ranking table while its sister agency, FCB 1886, placed in seventh position. FCB Cape Town just missed a position in the top 10 ranked agencies... read | | |
| Spanish-based Scopen and the Independent Agency Search and Selection Company (IAS) have released the summarised edition of Agency Scope South Africa 2016... read | | | | Following its successful launch in 2016, the World Media Awards for international content-driven advertising returns in 2017 and the organisers wish to extend entries from the Middle East and Africa... read | | More International | |
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| Saurabh Kumar Digital transformation is a powerful revolution that needs to happen in order to accelerate business activities, skills and models... read | |
| | MyBroadband is expanding its editorial team. It is looking for a sub-editor/journalist who wants to work in online media. Read more >> |
| MyBroadband is looking for a multimedia designer and web specialist who wants to work in online media. Read more >> |
| Firewater is looking for the greatest thing since the meme. Do you use Facebook for something other than drunken photos, relentless tagging & trolling? Read more >> |
Marketing manager required - an expert in marketing and external communications with experience including media, events, social media, technology and fashion and beauty.
. Read more >> | | | | | | Join the 16th Edition Design Mission Africa and bridge the gap between supply and demand in Africa. Read more >>
Inspire LimpopoInspire Communications - 16 Nov 2016 to 18 Nov 2016, Pretoria | | |
| Nelson Mandela "It always seems impossible until it's done." | More quotes Submit a Quote | |
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