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Innovating online beyond click-throughs It's all about digital innovation this week, with Andre Steenekamp writing that SA's ad industry must not regress to using outmoded digital metrics for ROI - if you're one of the agencies regressing to click-through rates as their key measure for success, best you rethink your measurement strategy as the world speeds towards doing everything online. One agency that got the memo on this is Hero, which recently won the City of Cape Town's communications and PR account. MD Andrew Hall explains how his team of marketing MacGyvers are tackling the task with passion by being inventive, creative and using whatever's at hand to get the job done and provide the best possible results and returns. Thabiso Moloi offers tips on what to do if you've take the plunge to creating great online content that no one seems to be noticing. Take a step back and check that you're actually telling a great story that educates and entertains while delivering the right message to the intended audience - influencer marketing may be the step you're missing. Do your research, rethink your strategy... go forth and innovate! Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | Today's top stories |
Andre Steenekamp South Africa's advertising landscape is still experiencing the reverberations of years of consolidation that saw global networks snap up some of the country's leading agencies... Read | Leigh Andrews Hero agency MD Andrew Hall talks us through the intricacies of effectively marketing a city that's so cosmopolitan yet still uniquely African (hello Cape Town), and why the Hero team is perfectly positioned to do so... Read | Thabiso Moloi Ideating and crafting a great piece of content is one of the most fulfilling and great achievements for any content creator... Read |
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 | Issued by Mbongiworks VW SA and brand experience agency Mbongiworks drew big audiences at the SA Festival of Motoring at Kyalami with a disruptive approach... read | |
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 | Charlotte Vermaak If you can't answer that question, it's time to work on your personal brand. People choose who they do business with based on a number of different factors, including presentation, demeanour, experience and passion... read | |  | Over 200 people attended Meltwater's Outside Insight event held in Johannesburg, which shared insights on modern industry best practices for brands and agencies involved in online marketing... read | |
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 | Carryl Harvey, Issued by Amorphous Simply having a digital strategy is not enough for a company to be relevant and stay ahead of its competitors. We look at some of the factors that make one company more successful than another at digital marketing... read | |  | THE manufacture and procurement of set-top boxes, which will be required when digital migration occurs, has been halted pending the conclusion of the legal battle over the nonencryption of the converters, Parliament heard... read | |  | Issued by Analytix BI Sharebox is an online investor information platform which delivers the latest news of all JSE-listed companies to an audience of qualified investors... read | | |
 | Boris Dzhingarov, Issued by Monetary Library Maybe you still remember to put up something new on your blog every week, or a couple times a month, but you haven't been paying attention to the analytics, so you're not sure your blog is doing all it should for your company anymore... read | | |
 | Issued by Canon SA Fusing powerful DSLR performance with the portable convenience of a compact, Canon has unveiled a brand new EOS M mirrorless camera - the EOS M5... read | | |
 | With the South African National Assembly voting in favour of the appointment of the Information Regulator for the Protection of Personal Information Act last week, South African businesses are urged to comply with PoPI prior to the end of the grace period... read | | |
 | Stefan Abro Marketers should be thinking of retail spaces as a plethora of communication touch points that provide multiple access points to consumers... read | | |
 | Issued by Urban Brew Studios Urban Brew Studios would like to congratulate their chief content officer, Markus Davies, who was selected as an International Emmy Awards juror this year... read | | |  | Ericsson's call for a more open and collaborative approach in the TV industry has led to a new partnership with Google as the media industry shifts increasingly away from its terrestrial past towards broadband and the cloud... read | | | More International | |
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 | Charles Mburugu In the past, all you needed was a great product or service for a successful small business, now managing your finances is just as important... read | |
|  | Promise is seeking a senior art director with through-the-line experience. Read more >> |
| | | | |  Join Spark Media and Dr. Nicole Harnett at The Real Read Reason Marketers Need Advertising seminar and gain insight into consumer buying patterns. Read more >>
 South Africa: Vilakazi Street, Orlando, Soweto - the one street in the world that has housed two Noble Peace Prize recipients, Mr Nelson Mandela and Mr Desmond Tutu. Read more >>
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