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Marketing & Media South Africa

Fiery female inspiration this #WomensMonth

As we enter the final week of #WomensMonth I looked into how Y&R's #BreaktheMould campaign is flipping the script on 'gender-specific' toys, with gender-neutral toys like Iron Chef, Ninja Fairy and Princessaurus delighting children while perplexing parents.

I also found out what BBDO's two Loeries 2016 Grands Prix wins mean for African creativity from former Loeries chair and BBDO SA CEO Boniswa Pezisa; as well as the career highlights and industry inspirations of Vicki Hey, Ogilvy & Mather Cape Town's "fun to work with" brand custodian-turned-deputy MD.

Pasqua Heard also shares insights into 'the ad industry from a female perspective' - that of Carmen Schaefer, a senior design and art lecturer at Red & Yellow School of Logic and Magic.

That's just the tip of the iceberg! Get reading...

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



BizToday's top stories
The #BreaktheMould packs
#WomensMonth: Flipping the script on 'gender-specific' toys
[Leigh Andrews] With lack of diversity and gender equality strongly in the media spotlight this month, the timing of Y&R Cape Town's #BreakTheMould campaign couldn't have been better... read


Abel and Grace
#BODCT: The power of the Big Idea

Leigh Andrews

One of the most anticipated talks from the first day of Business of Design Cape Town 2016 came near the end of the day from Mike Abel, chief executive partner of M&C Saatchi Abel on the 'power of the idea'. Here's what you missed if you weren't there... Read

123RF
The value of data for media analysis

Jaco Pienaar

Data has become a critical element for the growth of the digital society. And while its importance transcends industries, it is especially in media analysis where it has enabled brands, agencies, and journalists to become more effective... Read

[Newsmaker] Mzukisi Deliwe from Provantage Media Group
[Newsmaker] Mzukisi Deliwe from Provantage Media Group

Beverley Klein

Mzukisi Deliwe has been appointed deputy chief executive officer at Provantage Media Group. He was formally the executive director at the out of home media group... Read

LOERIES CREATIVE WEEK DURBAN
Brought to you by BBM
#Loeries2016: What BBDO's Grands Prix wins mean for African creativity
#Loeries2016: What BBDO's Grands Prix wins mean for African creativity

Leigh Andrews

Net#work BBDO has cause to celebrate, as the only agency to take home two Grand Prix Loeries this past weekend. The agency group has taken home an unprecedented 19 Grand-Prix Loeries in 22 years. Former Loeries chair and BBDO SA CEO Boniswa Pezisa shares her Loeries 2016 experience below... read
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Read more

WOMEN'S MONTH
Hey flanked by Gallarelli and Rangaka
#WomensMonth: Hey, Vicki! New deputy MD of Ogilvy CT

Leigh Andrews

Find out more about Ogilvy & Mather Cape Town's "fun to work with" brand custodian-turned-deputy MD, who proved right her parents' early conviction that she can be anything she wants to be... read
#WomensMonth: The ad industry from a female perspective
#WomensMonth: The ad industry from a female perspective

Pasqua Heard

Over the course of August, Bizcommunity has dedicated much coverage to the experience of women in various industries. Here, we learnt the perspective of Carmen Schaefer, a senior design and art lecturer at Red & Yellow School of Logic and Magic, who plays a role in preparing young creatives for the advertising industry... read
Read more
Biz Takeouts
[Biz Takeouts Podcast] 187: PR chat with Marcus Brewster
[Biz Takeouts Podcast] 187: PR chat with Marcus Brewster
On the latest episode of Biz Takeouts Marketing and Media Radio show host Warren Harding spoke to Marcus Brewster... read

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Branding
The importance of brand internalisation
The importance of brand internalisation

Clive Evans

Sadly, for many organisations, marketing is not evident from the inside out; the brand strategy is not internalised and employees are not adequately empowered or educated as to how important a role they actually play... read
The 18th annual Sunday Times Top Brands Awards
The 18th annual Sunday Times Top Brands Awards

Issued by TNS Global

The results of the 18th Sunday Times Top Brands survey were announced at an awards event last week, recognising those brands that had earned top consumer sentiment in South Africa over the past 12 months... read

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Digital
Digital gives marketers a sporting chance
Digital gives marketers a sporting chance

Deseré Orrill

At any one time, there is a sporting event happening with vast audiences engaged in the action and conversation, we pretty much know when and where our audiences will be focusing their attention... read
Be responsive online or risk being left behind
Be responsive online or risk being left behind

Felix Erken

The digitalisation of business is inevitable and companies that resist the change, risk losing customers, revenue and potentially, even their reputation... read

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Education
Transform your English communication capabilities
Transform your English communication capabilities

Issued by Wits Language School

The need for communication skills is important in virtually every career. Whether you are competing to get the job you want or to win the customers your company needs, your success or failure depends to a large degree on your ability to communicate... read

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Events & Conferencing
SA Innovation Summit offers entrepreneurial speakers

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PR & Communications
IABC Africa Conference 2016 unveils critical insights into the future of business communication
IABC Africa Conference 2016 unveils critical insights into the future of business communication

Issued by IABC Africa Region

The annual IABC Africa Regional Conference is set to return to the Vineyard Hotel and Spa from 2-4 November, to address critical issues facing the future of business communication... read
Social Media
Suzelle at her best...
Five tips brands can learn from Suzelle DIY

Meagan Elston

Suzelle DIY's YouTube Channel is a local sensation. For those who have not yet discovered this local gem, the channel is a bitesize do-it-yourself web series following the (fictional) life of Somerset West local Suzelle and her best friend Marianne. Despite its comedic appeal, it's also makes a great case study of how to make an engaging and highly watchable YouTube series... read

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International
Plusnet's ads acknowledge intrusion of online advertising
Plusnet's ads acknowledge intrusion of online advertising
UK based Plusnet, a broadband provider, has launched an online video campaign as part of its direct response activity, aimed at targeting people in the market for renewing their broadband... read
More International
Business
#WomensMonth: Excellence and education the key to success in business
#WomensMonth: Excellence and education the key to success in business
As a country we have been lauded for our progressive constitution, but women are still underrepresented in leadership positions... read
Jobs offered
Content Producer - Johannesburg
NewcastTop communications group looking for a great branded content producer. Work in a creative environment on diverse brand content project for some of the world's greatest brands. Read more >>



Client Service Director - Johannesburg
Joanne Pollard AssociatesClient service director with proven track record required for creative branding - upmarket boutique agency. Read more >>




New events to diarise
Developing a media strategy
Institute for the Advancement of Journalism - 5 Sep 2016 to 7 Sep 2016, Johannesburg


Two-day writing course
Quo Vadis Communications - 7 Sep 2016 to 8 Sep 2016, Johannesburg


Social Media for Marketing Course
Cerebra - 7 Sep 2016 to 28 Sep 2016, Johannesburg


Writers Gym
Institute for the Advancement of Journalism - 14 Sep 2016 to 16 Sep 2016, Johannesburg


Creative writing and editing corporate publications
Institute for the Advancement of Journalism - 19 Sep 2016 to 23 Sep 2016, Johannesburg



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Upcoming events
Competition law - the South African experience
Law@work, UCT Faculty of Law - 1 Sep 2016 to 2 Sep 2016, Cape Town


IMM Institute unpacks the world-renowned Krispy Kreme brand
IMM Institute of Marketing Management - 1 Sep 2016, Johannesburg



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