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Marketing & Media South Africa

Bizcommunity dotsToday's top stories
#MandelaMonth: Rise of the philanthropic campaign
#MandelaMonth: Rise of the philanthropic campaign
[Leigh Andrews] Last year's CEO SleepOut™ campaign was so effective that it has brought home Africa's first AMEC awards for excellence in communications measurement and evaluation for 2016. Oresti Patricios, CEO of Ornico, explains the trend... read


Pokemon Go more popular than Tinder in US, on track to beat Twitter
Pokemon Go more popular than Tinder in US, on track to beat Twitter

Hadlee Simons

Say what you will about the game, but Pokemon Go has become an almost unprecedented phenomenon in recent days... Read

Bizters are doing it for bread
Bizters are doing it for bread
[Issued by Bizcommunity.com]

Brothers and Bizters, this year sees Bizcommunity launch the inaugural Bizters for Bread Corporate Challenge, whereby we are inviting our fellow Cape Town-based biz communities to rise to our challenge to walk against hunger... Read

Social listening can impact your day-to-day business
Social listening can impact your day-to-day business

Sindy Peters

On the lineup of the recent Nedbank Franchising Seminar, Melanie Malherbe of BrandsEye SA unpacked the power of social media and how franchisees can make the most out of this ever-evolving tool in business... Read

Marketing
Boris Dzhingarov
Key marketing metrics for SaaS business

Boris Dzhingarov, Issued by Monetary Library

The core concept of SaaS marketing is to measure what matters, and this will enable a manager to focus on improving sales performance, by understanding where the cost-effectiveness lies... read

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Advertising
Ian Shepherd - The man everybody loved
Ian Shepherd - The man everybody loved

Wendy Shepherd

There are going to be a lot of articles written about my father... read
Cats selling carpets. © Nailia Schwarz -
Writing good advertising copy (Part 6)

Chris Brewer

What does your advertising 'say'? read

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Branding
Baywest Mall © Wieland Gleich
The importance of brand identity

Paul Stewart

How do you sell something that doesn't yet exist? How do you sell something you can't see? How do you sell something that you cannot touch, hear, smell or feel... read

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CRM
The rapid evolution of customer experience management
The rapid evolution of customer experience management
The annual CEM Africa Summit is set to place on 17 and 18 August in Cape Town this year, and will provide insight into the evolution of customer experience management... read
Ensuring customer retention through the trust journey
Ensuring customer retention through the trust journey
The top business priorities for any CEO are reducing costs, retaining customers and attracting new customers, to stay ahead of the pack and lead innovation in a fast-changing society... read
#CX: The new business frontier
#CX: The new business frontier

Issued by Effective Intelligence

Why customer experience? Why now? Because we have entered an age when focusing on customers is more important than any other strategic imperative... read
Digital
Rob Newlan
Follow-up on Cannes with Rob Newlan

Pasqua Heard

Rob Newlan, London-based head of Facebook Creative Shop in the EMEA region, returns from Cannes and his most recent trip to South Africa last week overflowing with creative news... read
NATIVE VML wins Silver at Apex 2016
NATIVE VML wins Silver at Apex 2016

Issued by NATIVE VML

NATIVE VML celebrated another first, following on the heels of a first Cannes Lions win, this time with a Silver Apex for its Africa is Absolut campaign... read

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Magazines
Niche male-oriented consumer publication for sale
Niche male-oriented consumer publication for sale

Issued by AstraGraphics

Due to the impending retirement of the publisher, there is a niche consumer publication on offer. It has an active website with good potential for further development as well as a digital offering in addition to print... read
Media
Failure to comply could see SABC licence revoked: Icasa
Failure to comply could see SABC licence revoked: Icasa
The South African Broadcasting Corporation (SABC) could, in an "extreme" case, see its licence revoked... read
Janine Lazarus
Adapt or Die (with my apologies to Pieter-Dirk Uys)

Janine Lazarus, Issued by Janine Lazarus Media Consultancy

It's no easy task to put the crazy trajectory of over three decades in journalism down on paper - let alone to make sense of it all. Save to say that apart from a few well-meaning 'tweaks' here and there, I would have had it no other way... read

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OOH
Mzukisi (Mzi) Deliwe appointed deputy CEO of Provantage Media Group
Mzukisi (Mzi) Deliwe appointed deputy CEO of Provantage Media Group

Issued by Provantage Media Group

Mzukisi (Mzi) Deliwe, former executive director of Provantage Media Group, has been appointed to deputy chief executive officer; broadening his scope and further strengthening the company's leadership team... read
PR & Communications
Hemmesphere brings designer lighting to South Africa
Hemmesphere brings designer lighting to South Africa

Issued by Amplicon PR

Amplicon has won the Hemmesphere Lighting account for communications in South Africa. Hemmesphere Lighting is a UK-based bespoke lighting design company owned by Barend Massow Hemmes of Massow Design... read

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Research
Test your ads in any African market with Sense Check, from delvv.io
Test your ads in any African market with Sense Check, from delvv.io

Issued by delvv.io

Delvv.io has launched a unique way for brands and agencies to crowdsource feedback on their marketing campaigns, creative concepts or digital assets (websites, mobile apps)... read
Sponsorship
Super C sponsorship energises The Color Run
Super C sponsorship energises The Color Run

Issued by Brand inc

In April 2016, South Africa's original energy sweet, Super C, began to roll out its sponsorship of the Happiest 5K on the Planet, The Color Run, South Africa's biggest mass participation sporting platform... read
TV
Subscription TV stays in tough financial times
International
New Blood Pencil-winning work
New Blood Pencil-winning work
Late last week in London, the D&AD New Blood revealed the winners of the 2016 New Blood Awards... read
More International
Africa
PAMRO explores social media, mobile and radio in Africa
PAMRO explores social media, mobile and radio in Africa
The 17th PAMRO meeting and All Africa Media Research Conference, taking place 21-24 August 2016 at the Elephant Hills Resort in Victoria Falls, Zimbabwe, will explore social media, mobile and radio in Africa... read
More Africa
Jobs offered
Junior Sales Executive - Johannesburg
delvv.ioCreative technology startup, delvv.io, is seeking a junior sales executive to engage with brands and agencies in SA and around the world. Read more >>



Junior Marketing/Community Manager - Johannesburg
delvv.ioCreative technology startup, delvv.io, seeks a junior marketer/community manager to design and implement marketing and community engagement strategies for clients and creative community. Read more >>




New events to diarise
Future of Media Conference
Times Media - 21 Jul 2016, Sandton


Design School Southern Africa - Open Day
Design School Southern Africa - 23 Jul 2016, Johannesburg | 23 Jul 2016, Pretoria | 23 Jul 2016, Durban


Video Animation
Multidimensions - 4 Aug 2016 to 5 Aug 2016, Johannesburg


InDesign digital
Multidimensions - 4 Aug 2016, Johannesburg


Exec Think Tank
nlighten - 11 Aug 2016, Sandton


Essentials of digital media management
Sol Plaatje Institute - 15 Aug 2016 to 19 Aug 2016, Grahamstown


PRISA 2016 Conference
PRISA - 17 Aug 2016 to 18 Aug 2016, Durban


Casino Marketing Forum
Eventus-International - 23 Aug 2016 to 25 Aug 2016, Johannesburg


Advanced programme in event management
Enterprises University of Pretoria - 25 Aug 2016 to 11 Nov 2016, Pretoria


Two-day writing course
Quo Vadis Communications - 7 Sep 2016 to 8 Sep 2016, Johannesburg



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Upcoming events
Corporate communications, social media and reputation management seminar
Bloom Training - 13 Jul 2016 to 14 Jul 2016, Johannesburg


Graphic and web design workshops
Multidimensions - 15 Jul 2016 to 4 Aug 2016, Johannesburg



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