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Marketing & Media South Africa

Today's top stories
Mind the Gap

NEWSWATCH: Another day, another hashtag. Gap, the clothing brand said to speak to "optimistic American style", is making headlines for all the wrong reasons... Read

Integration: Business imperative or communications buzzword?

Lisa Edwards

Gau Narayanan, BBDO Africa regional director, says that given the fragmentation of audiences in 2016, integration is more important now than it has ever been before... Read

[One Show 2016] Design, responsive environments and IP finalists announced

The One Club have announced the finalists for design, responsive environments and intellectual property, with seven featuring from South Africa... Read

Branding
Rebranding Rietfontein: A fresh new arrival

Issued by Weathermen & Co

The familiar Namibian juice brand, Rietfontein, recently briefed Weathermen & Co to create a new look for their line of fruit juices... read
CSI
Algoa FM Big Walk invests R380,000 in upgrades to EC cancer services

Issued by Algoa FM

Cancer facilities in the Eastern Cape will be receiving upgrades to the value of R380,000 after the official cheque handover to Igazi Foundation, beneficiary of the 2015 Algoa FM Big Walk for Cancer... read
If you believe in God and yourself, your life will change - nothing can stop you

Issued by Universal Church of the Kingdom of God

In one of the largest Good Friday gatherings in South Africa, President Jacob Zuma joined thousands of members of the Universal Church of the Kingdom of God for their annual prayer, praise and preaching event held at the Ellis Park precinct... read
Digital
Why SEO is so useful for companies that have a presence online

On Yavin

You may know that using search engine optimisation, or SEO, for your online business is a great idea. But, why is this the case..? read



Education
What you do with what you've got

Issued by Blue Moon Corporate Communications

At Blue Moon, we understand - only too well - that 'time is money'. And that wastage of either is a very bad thing. While both are very real and very abstract, time is also finite. So how do we max its value?... read
OOH
UK predicts 67.2% potential growth for DOOH
Two hundred and four executives, drawn from both media agencies and the outdoor specialists sector, responded to a study commissioned by digital out of home media owner, Ocean... read
Production
Petar Spiljevic wins the Adforum Top 5 Directors

Issued by Bouffant

Petar Spiljevic has secured a well-deserved first position in the weekly Adforum Top 5 Directors... read
Publishing
New money-making 'Medium' for publishers
At a digital conference hosted by Ad Age, Medium CEO announced that the online publishing network has unveiled a membership option as well as a Promoted Stories tool. Both are intended to allow publishers making use of the platform to host commercial brand content and make money. Click here for more.
Radio
New station manager for 702
Research
Survey indicates skills shortage in communications industry is growing
After its launch of the VMA African Communications Survey in February 2015, VMA Group Africa has again surveyed 386 senior communication practitioners from 251 different companies for its February 2016 survey... read
Social Media
Instagram suspends British user's account for uploading a cake
Instagram is a strange social network. Built on a pile of images from across the world, there are instances when the company feels that some snaps are just too damn tasty for public viewing. And by tasty, I don't just mean worthy of censorship... read
Facebook launches Automatic Alternative text
While visual content provides a fun and expressive way for people to communicate online, consuming and creating it poses challenges for people who are blind or severely visually impaired... read
Holistic view key to maximising sport sponsorship talkability on social media

Issued by 25AM

Sponsors need to assess the impact communication structure has on social media talkability, and should be cautious in assuming an iconic event will automatically deliver expected returns... read
Youth Marketing
Shift - Your guide to greatness

Issued by HDI Youth Marketeers

Standard Bank has, together with youth market specialist agency, HDI Youth Marketeers, put together some pretty 'kick-ass', self-motivating hacks to make sure your mind is set for success... read
International
Pinterest takes ads global
SAN FRANCISCO: Popular online bulletin board Pinterest on Wednesday began pushing "pins" sponsored by advertisers into countries outside the United States, starting with Britain... read
More International
Business
Do it yourself or do it together?

Amandine Robin

It's time to adopt a sharing attitude... read
New business
  • Magnetic wins iProspect and Isobar - more info
  • Mhondoro Game Lodge appoints FIVESTAR PR - more info

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New appointments
  • New appointments at Hogan Lovells - more info

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Jobs offered
Online Sales Executive - Johannesburg
Bizcommunity.comJoin www.bizcommunity.com, SA's leading business-to-business news publisher in Johannesburg. We are looking for a talented and motivated individual who has a solid sales track record. Read more >>

Sponsor Account Manager - Cape Town
The sponsorship account manager will play a central role in managing day to day relationships, rights delivery to sponsors as well as sales support to the commercial manager. Read more >>


Direct Sales/Promotions Agents - Cape Town
ETE Marketing and Promotions, a direct marketing and promotions company seeks direct sales or promotions agents. Read more >>





New events to diarise
Creative writing and editing for corporate publications
Institute for the Advancement of Journalism - 11 Apr 2016 to 15 Apr 2016, Johannesburg


Developing a media strategy
Institute for the Advancement of Journalism - 13 Apr 2016 to 15 Apr 2016, Johannesburg


Digital strategy for PR
PRISA - 18 Apr 2016 to 19 Apr 2016, Johannesburg


SACBW Seminar
SACBW - 20 Apr 2016, Johannesburg


Layout and design 101
Institute for the Advancement of Journalism - 9 May 2016 to 11 May 2016, Johannesburg


Journos Gym
Institute for the Advancement of Journalism - 10 May 2016 to 12 May 2016, Johannesburg


International filmmaker workshop
Auteur Film School - 14 May 2016, Cape Town | 28 May 2016, Sandton


Course in Customer Experience Management
Enterprises University of Pretoria - 7 Jun 2016 to 10 Jun 2016, Johannesburg


InDesign pro skills
Multidimensions - 9 Jun 2016, Cape Town


Illustrated infographics and animation workshop
Multidimensions - 20 Jun 2016 to 21 Jun 2016, Cape Town


Upcoming events
Employer branding 'living the brand' masterclass
Employer Branding SA - 8 Apr 2016, Gauteng | 14 Apr 2016, Cape Town


Three scenes
Megadvision - 8 Apr 2016 to 10 Apr 2016, Gauteng


Quotes
Ayn Rand
"A creative man is motivated by the desire to achieve, not by the desire to beat others."

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  Twitter
@TechCrunch
VideoStitch unveils the Orah 4i, a tiny 360 livestreaming 4K camera https://t.co/ceu6VSnRPt https://t.co/6FVKzb8Jnd - Thu Apr 07
@memeburn
Digital agencies: flash-in-the-pan fad, or here to go the distance? via memeburn https://t.co/2E5xP4rxSJ - Thu Apr 07
@socialmedia2day
"Social media is not about understanding the specific platforms, it's about understanding people" https://t.co/HmMXILPjQC #socialmedia - Thu Apr 07
@Forbes
There is a paradigm shift coming in marketing and sales: https://t.co/dMOzi86BMf https://t.co/gYTVXV3zGQ - Thu Apr 07
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