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Marketing & Media South Africa

Today's top stories
That big banner ad, take 2
NEWSWATCH: The outdoor advertising site that brought much criticism and fury to the social media space just a few days ago for the #ZumaMustFall banner is now sparking brighter conversation, thanks to its SA flag replacement... read


[Behind the Selfie] with... Stijn Smolders

Leigh Andrews

This week, we find out what's really going on behind the selfie with Stijn Smolders, CEO at Sprout Performance Media... Read

[Orchids & Onions] Parties earn their stripes in poster war

Brendan Seery

There's a bit of a battle of the giant posters going on at the moment in the Joburg CBD and it's clearly got something to do with the local government elections later this year... Read

Co-branding: Bringing promotions to the luxury market

Leigh Andrews

The 'buy this, get that free', customer loyalty model is typically associated with FMCG and cheaper purchases - but not for long. With their latest brand association, Cruises International and Bentley SA are making the concept of 'partnership marketing' work for luxury brands... Read

BizTrendsĀ 2016
Back to the Future

Dean Oelschig

On 21 October 2015 we finally arrived at the future date we watched in the famous movie Back to the Future, back in 1989. The hover boards, self-lacing sneakers or flying cars hadn't transpired as were promised. But that's OK. read
Tell great stories

Samantha Page

In the 21st century, the biggest business opportunities are no longer in the brand alone, but in everything around the brand. The narratives we craft must sell the brand experience... read
The Afropolitan Revolution

Lebo Motshegoa

In 2016, a whole new swathe of trends is presenting itself in the mass market, and marketers need to watch out for them or be in danger of missing the boat. read
[BizTrends 2016] Internet of Things unlocks retail opportunities

Jessica Knight

The Internet of Things can provide real solutions to operational challenges such as inventory accuracy, insight into customers' physical shopping behaviours and speed of fulfilment in meeting customer needs... read
More trends... | Full trend report...
Digital
Mediamark partners with Digitata Insights



Events & Conferencing
Technology pushes events into experience

Teresa Jenkins

As smartphone penetration reaches almost 40% in South Africa, so the interest in events technology grows, with mobile event apps topping the list in international events management trends for 2016... read
Technology pushes events into experience

Issued by Litha Communications

As smartphone penetration reaches almost 40% in South Africa, so the interest in events technology grows, with mobile event apps topping the list in international events management trends for 2016... read

FUTURE-READY MARKETING - How to thrive in the age of the connected consumer

Arm yourself with the right skills & ground-breaking ideas to take on the challenges of the digital age and future-proof your marketing! CLICK HERE



Exhibitions
EXSA to participate in Global Exhibition Day

Issued by EXSA

First-ever "Global Exhibitions Day" to highlight the exhibition industry's benefits for the economy - and the fun of working in the industry... read
Media
Media reminded to enter SADC Media Awards
The Government Communication and Information System (GCIS) on Monday reiterated its call to members of the media to submit their entries for the 2016 SADC Media Awards Competition... read



Online Media
Three easy ways to make money online

Boris Dzhingarov, Issued by Monetary Library

For those who have not yet tried it, working and making money online from anywhere might seem something of a dream world... read
PR & Communications
[21 Icons Season 3] Caster Semenya
Caster Semenya has been selected for 21 ICONS South Africa Season 3 as an individual whose life serves as an inspirational example to others to never give up and pursue your dreams despite hardships... read



Social Media
World leaders on Facebook headed up by Obama
Burson-Marsteller has released this year's World Leaders on Facebook study, which looks at how government officials and heads of state around the world are using the social media platform... read



International
Hadoop: The funny name for serious big data

Hicks Crawford

What used to require massive server farms and an army of IT experts is now being scaled into increasingly efficient systems to help businesses and organisations operate more effectively... read
Top digital signage content trends for 2016
The Digital Signage Federatio® (DSF), invites members and non-members to attend its Wednesday, February 10 'Hangout' panel discussion at 2pm EST, on "Top digital signage content trends for 2016..." read
More International
Africa
Tanzania bans newspaper for 'incitement'
Tanzania has banned a weekly newspaper for inciting violence, including stories on scrapped elections in Zanzibar, the information minister said Monday... read
Viber spreads good vibes in Africa & the Middle East with the introduction of Public Chats
Viber, one of the leading messaging and calling apps with more than 664 million unique users worldwide, announced today that it has opened its latest social channel 'Public Chats' to partners in Africa and the Middle East... read
More Africa



Business
All these trends! What am I supposed to be doing with them?

John Sanei

In the past five years the number of trends websites and trend experts have doubled if not tripled. The ability to understand the future is the promise, but the more one looks at trend websites, reports, talks, videos, podcasts and a multitude of other information on trends, the more confusing it starts look to business owners... read
New business

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New appointments
  • Blowtorch Advertising appoints new director - more info
  • Wesgro appoints new film and media officer - more info

More people  Submit a Person
Jobs offered
Media Sales Executive - Johannesburg
Oomph! AfricaLeading OOH and activations agency seeks sales specialist with experience in a media/marketing/advertising agency environment. Read more >>

Marketing Consultant - Johannesburg
International publisher, Fleet Street Publications, are looking for experienced multi-channel marketers, who have direct marketing and project management skills, to join their health, invest and business publishing divisions. Read more >>


PR Communications Coordinator - Johannesburg
Looking for a vibrant, dynamic, responsible PR coordinator with two to three years' experience in agency/corporate environment. You must have an understanding of the media landscape and internal communications. Read more >>





New events to diarise
Future-ready Marketing Conference - Marketing 2020 - 9 Mar 2016 to 10 Mar 2016, Johannesburg
Future-ready Marketing Conference provides you with the latest insights to stay ahead of trends and competition - advice from marketing experts. Read more >>



Launch Event
Johnathan Andrews (Pty) Ltd - 21 Jan 2016, Johannesburg


InDesign basic to intermediate
Multidimensions - 1 Feb 2016, Cape Town


Creative writing for the media
PRISA - 1 Feb 2016 to 3 Feb 2016, Johannesburg


Storytelling in the digital age
Storytelling.co.za - 4 Feb 2016, Johannesburg


Adobe Creative Cloud
Multidimensions - 4 Feb 2016 to 5 Feb 2016, Cape Town


The art of storytelling - speech and script writing
PRISA - 12 Feb 2016, Randburg, Johannesburg


Illustrated infographics and animation workshop
Multidimensions - 16 Feb 2016 to 17 Feb 2016, Cape Town


Course in customer experience management
Enterprises University of Pretoria - 8 Mar 2016 to 11 Mar 2016, Kyalami, Johannesburg


Upcoming events
Professional Sales
The Peer Training Group - 21 Jan 2016, Johannesburg


Effective customer care
Front Foot Strategic Consulting - 21 Jan 2016, Randburg | 22 Jan 2016, Boksburg | 16 Feb 2016, Randburg


Social media and content marketing
PRISA - 21 Jan 2016 to 22 Jan 2016, Johannesburg, Randburg


Quotes
Sam Walton
"High expectations are the key to everything."

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  Twitter
@Forbes
Trump's tariff on iPhones could cost U.S. consumers $6 billion per year https://t.co/Eua4oJLxBN - Wed Jan 20
@nytimes
Leila Alaoui, photographer on assignment, has died from injuries in the Burkina Faso attack https://t.co/plKoTyyKST https://t.co/DQMa0zuPVt - Wed Jan 20
@SABCNewsOnline
Twitter says widespread outages resolved https://t.co/Z3fP6JFnij - Wed Jan 20
@TIME
Adele's 'Hello' becomes fastest video to hit 1 billion views on Vevo https://t.co/04MCqhA5xY https://t.co/nPmWYx8hWu - Wed Jan 20
@Forbes
The media landscape has changed tremendously over the past year. The big question in 2016: What is the future of TV? https://t.co/qP64Znj2oo - Wed Jan 20
More tweetsFollow

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