William Nicholson takes the reigns this week, tapping into the connection between bands and brands, describing "the fertile ground where music and advertising meet". The relentless expansion of global internet access over the past decade has led to some radical changes to both and led to their integration. Thrishni Subramoney takes the sentiment of social media to the max by describing the awkwardness of 'hearts instead of stars' on Twitter. She likens their use to that awkward moment when you go in for a handshake, and the other party goes in for a hug... Lastly, I found out how Havas Worldwide Tunisia gilded the 'Recycle to Learn' concept for client UNCI Groupe BNP Paribas, taking home a gold Ubuntu Loerie for their 'Recycle to learn' campaign, which turns unwanted bank slips into a way to bolster children's creativity. PS: Don't forget to download our communications Special Focus PDF, curated by Louise Marsland!
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