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Marketing & Media South Africa

Unlocking your true business potential through audience insights and innovation

It's always interesting to find out just what your readers really think of your publication. If the feedback shared in the first session of last week's Media24 Lifestyle summit is anything to go by, the publisher is hitting the mark on every level for its target audience.

In sticking with what makes our audience smile, we looked at how Halo has added some feel-good humour to what's typically seen as a grudge purchase in their latest ad for insurer King Price, which aired during Carte Blanche last night.

Douglas Kruger also shares six reasons why it's critical to innovate in your business in the second installation of his 'Relentlessly Relevant' series. An unconventional reason is that business innovation unlocks hidden budgets.

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".


Today's top stories
Unravelling the true impact of reader feedback

Leigh Andrews

The third Media24 Lifestyle summit was held from Wednesday, 9 September to Friday, 11 at the Mount Nelson ballroom. I attended the first day and was blown away by the depth of their reader insights shared...

Read more >>



Ungrudging the 'grudge purchases' with nice humour

Leigh Andrews

Insurance is one of the biggest grudge purchases out there. So how do marketers communicate that their brand actually lets you feel 'ungrudged'? By adding some out-of-the-box feel-good humour, says Dean Oelschig, Director of Halo...

Read more >>



[Relentlessly Relevant] 2. Six reasons it's critical to innovate in your business

Douglas Kruger

Last year, I found myself on a squeaky leather couch in a TV studio along with a representative from Yellowwood marketing agency. We got to chatting about the respective reasons for our interviews...

Read more >>





CSI
Doing good is not enough

Leigh-Anne Acquisto

South Africa has a vibrant civil society landscape that is distinguished by passionate people, innovative projects and widespread collaboration... read more>>
Design
Flexible work patterns to affect workplace designs
Classic Business, hosted by anchor Michael Avery on ClassicFM, invited Pete Greaves, Technical Director: Buildings, Aurecon; Jeff Robinson, Development Leader: Property, Aurecon; and Adrian Maserow of AMA Architects to participate in a panel discussion on the future of office environments... read more>>
Colours of You SA: Show us your true colours

Issued by Boomtown

An initiative of Gerard Addison, Colours of You SA seeks to promote both artistic talent and all things South African, by bringing people together through art and design... read more>>



Digital
SMEs can profit from digital marketing

Ethel Nyembe

For most entrepreneurs and owners of small businesses, the realm of the internet, social media and digital marketing is a world that is the sole preserve of big businesses with deep pockets... read more>>
TMI is ranked in the top 10 private tech companies

Issued by The Media Image

Cape Town- and London-based digital marketing agency, The Media Image (TMI), achieved 171% sales growth over the last three years and has been ranked eighth on the Tech Track 100 list of companies... read more>>
Education
Red & Yellow Springboard launches in Jozi

Issued by Red & Yellow

Red & Yellow is always looking for fresh young talent to inspire, motivate and educate, which is why they are happy to announce the successful launch of the Red & Yellow Springboard Learnership in Johannesburg... read more>>
Exhibitions
Destination design: Decorex Joburg draws décor fans in droves

Issued by Thebe Reed Exhibitions

A revamped layout of its exhibition halls, a brand-new trade programme plus a second successful edition of 100% Design South Africa were just some of the attractions that saw visitors flock to Decorex Joburg 2015... read more>>
Production
4K and beyond: Canon launches two high performance 2/3" field broadcast lenses

Issued by Canon SA

Canon has introduced two new 2/3" 4K field lenses - the UJ86x9.3B and UJ90x9B. Both offer outstanding focal range and are ideal for use within live broadcast production environments... read more>>
Research
Springleap extends creative insights division
Following the creation of Springleap's creative insights division in January 2015, the company has announced the launch of its Creative Insights Platform... read more>>
Retail
Sunglass Hut's custom-built promotional screens are grabbing attention

Issued by Moving Tactics

Moving Tactics was employed to develop a unique installation for leading global sunglass retailer, Sunglass Hut, to enhance the effectiveness of its in-store promotions strategy... read more>>
Social Media
Twitter tips for SMEs
Sales are at the heart of any business and driving these goes beyond the marketing function. A recent Nielsen research report revealed that nearly 69% of people around the world believe face-to-face interactions are being replaced with electronic ones... read more>>
TV
Red Cherry Media generated leads for TimeOff Timeshare Group on TV!

Issued by Red Cherry Media

Red Cherry Media were asked by Pretoria agency, BRAND et al, to add an interactive TV 'top & tail' to their TimeOff Timeshare Group client's ad... read more>>
International
Lisa MacLeod part of WAN-IFRA Newsroom Summit
The one-day Newsroom Summit will feature editors and media experts who are thriving in this environment, primarily at mid-size, small and regional newspapers, a sector that faces its own particular challenges... read more>>
Freelancers reporting on local conflicts up for awards
The UK-based Rory Peck Awards, sponsored by Sony, has noted that five of this year's nine finalists are local freelance cameramen and video journalists, covering events in their own countries... read more>>
Journalists get Facebook livestream capability
WASHINGTON, USA: Journalists and other public figures can now offer live video to their followers on Facebook, which announced plans Thursday to broaden the streaming service... read more>>
ADC Europe Awards announces juries & presidents
The 24th ADC Europe Awards competition has announced that names of the juries and some of their presidents. The 2015 Awards will take place in Barcelona from 15-17 October as part of the second European Creativity Festival... read more>>
More International
Africa
Alliance for Accelerating Excellence in Science in Africa launches in Kenya
The Alliance for Accelerating Excellence in Science in Africa (AESA) is a new initiative that aims to help drive Africa's research agenda and build scientific capacity across the continent... read more>>
More Africa
People on the move

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Jobs offered
SEO Expert - Cape Town, Remote
Wicked mid-level specialist SEO role at Cape Town's coolest digital agency. Do you have a minimum of three years' specialist SEO experience? This could be your dream job! Read more >>



New events to diarise
Stokvel Indaba
NASASA (PTY)Ltd - 12 Sep 2015, Orange Farm

Adobe InDesign's Digital Publishing Suite
AAA School of Advertising - 19 Sep 2015 to 14 Nov 2015, Johannesburg

Hippo School
Hippo Communications - 21 Sep 2015, Cape Town

Webafrica Digital Marketing Workshop
Webafrica - 25 Sep 2015, Johannesburg | 25 Sep 2015, Johannesburg

Corporate Social Investment Masterclass
Litha Communications - 28 Sep 2015 to 29 Sep 2015, Johannesburg

WordPress course
Wordpress Courses - 12 Oct 2015 to 13 Oct 2015, Durban

Southern Suburbs Network Event
Xtraordinarywomen - 20 Oct 2015, Cape Town

The B2B marketing planning masterclass
Marketec Holdings - 22 Oct 2015, Johannesburg

Social Selling - Grow Your Business on LinkedIn
LinkedIncome - 5 Nov 2015, Johannesburg

Technical report writing
Alusani Skills & Training Network® - 23 Nov 2015 to 24 Nov 2015, Johannesburg | 26 Nov 2015 to 27 Nov 2015, Durban

Upcoming events
Winning with Relationship Selling
Dale Carnegie Training - 15 Sep 2015 to 17 Sep 2015, Johannesburg | 14 Oct 2015 to 2 Dec 2015, Johannesburg | 23 Nov 2015, Johannesburg

IBM Business Connect 2015
IBM South Africa - 15 Sep 2015, Johannesburg

IDC's Enterprise Mobility Roadshow
International Data Coporation (IDC) - 16 Sep 2015, Johannesburg

BizTrends 2015 Imbizo
17 Sep 2015, Sandton, Johannesburg

Project management for non project managers
PRISA - 17 Sep 2015 to 18 Sep 2015, Johannesburg

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