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Marketing & Media South Africa

Innovation 2015: Thinking far outside the (bunny chow) box

We kick off this week with the first in Douglas Kruger's 'Relentlessly Relevant' series, with a look at lessons on innovation from a Soweto street vendor who tosses your bunny chow takeaway onto the highway - we can all learn from this example of true business innovation.

Adiv Maimon shares this innovation-first mindset by explaining why custom solutions work, especially in the digital marketing industry where it's tempting to use a one-size-fits-all template.

Lastly, we dive over the Digital Edge with key insights into the importance of digital with Dr Michael Wu, the man behind the Facebook Engagement Index (FEI) and Community Health Index (CHI) and one of this year's most anticipated speakers on the Digital Edge speaker line-up - taking place on Wednesday, 9 September at the Sandton Convention Centre.

All inspired reading that should get some innovative business ideas sparking...

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Today's top stories
[Relentlessly Relevant]: 1. Lessons on innovation from a Soweto street vendor

Douglas Kruger

Take the off-ramp near Soweto, stop at just the right place, and you will meet a man who runs an unusual food stall. It isn't part of any retail chain you've ever heard of and there's nothing quite like it anywhere else in the world...

Read more >>



Why custom solutions work

Adiv Maimon

It's common practice in the digital marketing industry to approach clients with a one-size-fits-all template. But does this actually work? Many people simply assume the guy selling this website template to them knows what he's talking about. But as with everything in life, one needs to make an informed decision to get the best out of a project...

Read more >>



Diving over the Digital Edge: Dr Michael Wu

Leigh Andrews

This year's Digital Edge speaker line-up is impressive. With the much-anticipated event taking place on Wednesday, we picked the digital brain of one of this year's most eminent speakers...

Read more >>





Marketing
In an economic crunch, the client is king

Takudzwa Madzikanda

I remember a time when agency was king. We had the prerogative to determine our fees and to dictate our work to the consumer. In these times, the most adventurous and daring work came to light... read more>>



Branding
Simple, memorable, compelling

Issued by Brand Alive

Most brands are fighting a moment-by-moment battle for attention in a sea of similarity, complicated by a market of skeptical, mistrusting, demanding customers who have short attention spans and little tolerance for poor communication... read more>>
Magazines
Simple analysis saves publisher millions

Issued by Brewer's Advertising Data

"Probably every single magazine published in this country," says Chris Brewer, "is wasting vast amounts of cash because of what's known as 'bad data' - and we can stop that almost immediately."... read more>>
Mobile
AssistSuites has finally landed in SA: focus on what you love, AssistSuites will do the rest

Issued by Advoice Mobile

Advoice Mobile South Africa, a Johannesburg-based company, has announced the launch of its SMEs and retailers on-demand communications solution called AssistSuites... read more>>
Data growth an unparalleled opportunity

Issued by Gordon Institute of Business Science

Vodacom CEO Shameel Joosub told a forum at GIBS recently that the nature of the mobile telecoms industry is due to fundamentally change as exponential data growth drives revenue... read more>>
Printing
New i-SENSYS colour range offers peerless flexible working for agile workgroups

Issued by Canon SA

Canon Europe has launched two new series of colour A4 multifunction printers (MFPs) to address the print and document challenges of small workgroups as part of a larger organisation... read more>>
Social Media
Facebook announces updates to Conversion Lift measurement tool
Having launched Conversion Lift, a measurement tool for Facebook advertising that helps marketers understand the additional business its ads can drive... read more>>
Youth Marketing
Youth marketers: Use these seven tips to boost marketing results

Antoinette Pombo

Each generation has unique demographics, experiences, history, lifestyles, values and expectations that influence their buying behaviours... read more>>
International
Google launches music streaming service in Japan
TOKYO, JAPAN: Google has launched a music streaming service in Japan, becoming the latest tech giant to push into the world's number two music market, despite mixed results among earlier arrivals... read more>>
Report on marketing to America's diverse cultures
The CMO Council launched a new study on 1 September 2015 that is focused around the issues and complexities of marketing to America's culturally diverse business environment, highlighting where and how organisations can maximise strategies and right-size allocations to best engage increasing minority customer segments. read more>>
Microsoft to buy startup focused on worker efficiency
SAN FRANCISCO, USA: Microsoft on Thursday said it was buying a startup that specialises in analysing email, meeting schedules and other work data to increase people's efficiency on the job... read more>>
Simple ways to increase email sign-up rates

Boris Dzhingarov

Growing an email list does seem simple. After all, you just add some sort of form and you invite people to sign up, right? Things are much more complicated than that... read more>>
More International
Business
Save your bottom (line) with well-being

Linda Trim

Have you ever spent the day at work but never actually achieved anything? Have no fear, you are not alone. Due to poor workplace well-being, presenteeism is a phenomenon spreading far and wide across the globe... read more>>
Jobs offered
Media Buyer/Implementation Planner - Johannesburg
A dynamic, innovative, young and passionate buyer/planner boutique media agency. Two to three yrs experience in media buying, planning and implementation, evaluations of media proposals, negotiation skills and client interface. Read more >>

Receptionist and Adminstrative Assistant - Johannesburg
Greatstock, a complete visual resource, seeks to employ an organised and energetic lady as a receptionist to answer switchboard and manage front desk. Assist sales teams with administrative tasks. Read more >>



New events to diarise
Effective media release writing
PRISA - 14 Sep 2015, Johannesburg

Beginners' art course
AAA School of Advertising - 19 Sep 2015 to 28 Nov 2015, Johannesburg

Adobe InDesign's Digital Publishing Suite
AAA School of Advertising - 19 Sep 2015 to 14 Nov 2015, Johannesburg

Digital design and coding - mobile/tablet/desktop
AAA School of Advertising - 21 Sep 2015 to 18 Nov 2015, Johannesburg

Adobe Illustrator CC
AAA School of Advertising - 28 Sep 2015 to 21 Oct 2015, Johannesburg

Corporate Social Investment Masterclass
Litha Communications - 28 Sep 2015 to 29 Sep 2015, Johannesburg

WordPress course
Wordpress Courses - 12 Oct 2015 to 13 Oct 2015, Durban

Wired Women
Quality Life - 23 Oct 2015, Johannesburg

The IMC Conference Johannesburg
IMC Conference - 2 Nov 2015 to 3 Nov 2015, Johannesburg

Marketing Analytics Conference 2015
Trade Conferences International - 4 Nov 2015 to 5 Nov 2015, Johannesburg

Upcoming events
Copywriting for Advertising Media - 8 Sep 2015 to 31 Oct 2015, Johannesburg
This course takes you through the process of coming up with the big idea and then translating that idea into both above-the-line and below-the-line media. Read more >>

Social media and content marketing
PRISA - 8 Sep 2015 to 9 Sep 2015, Johannesburg, Randburg

Demystify social media
Quo Vadis Communications - 9 Sep 2015, Johannesburg

Business Entrepreneurship and Franchise Expo
Thebe Reed Exhibitions - 10 Sep 2015 to 13 Sep 2015, Johannesburg

Quotes
Harry S Truman
"In reading the lives of great men, I found that the first victory they won was over themselves...self-discipline with all of them came first."

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