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Marketing & Media South Africa

Cliff quits

No, April the First is tomorrow... It seems Gareth Cliff really has quit 5FM and will be leaving today. It's the end of a 10-year journey he and the station have taken together.

Brand building vs ROI... Daryn Smith asks what should your marketing agency focus on? One of the best ways to spread brand awareness is through your customers.

Communications is too often the orphan in the company... until, of course, the wheels come off. This is when top-notch communications can make the difference between enhancing or at least maintaining your corporate image, or seeing it trashed in the spotlight of social media and elsewhere. More than one company has seen what can happen when its communications department has failed. Bongani Mahlangu asks is a communications function or department in an organisation [just] a nice to have?

PS Take a look at the latest ads in the Ornico ad showcase.

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your South African marketing and media news and event invitations to marketingnews@bizcommunity.com, exclusive opinion pieces to contributors-marketing@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



Today's top stories
Gareth Cliff quits 5FM

5FM has just announced that, after 10 years on air, Gareth Cliff will be leaving the station at the end of March 2014 - today.

Read more >>

Brand building vs ROI - what should your marketing agency focus on?

Daryn Smith

When I was studying marketing, my lecturer said that one of the best ways to spread brand awareness is through your customers.

Read more >>

Communications - is it [just] a nice to have?

Bongani Mahlangu

A while back I had a very interesting discussion about the recognition, or lack thereof, accorded the communications function in organisations.

Read more >>


Cannes Lions
Cannes grows Joe's young talent

Issued by Joe Public

Joe Public has it in the Cannes again as the company swoops up first and third place in this year's Young Lions competition. Read more >>

Advertising
Digital screens in hair salons act as added advertising platforms
Ster-Kinekor Entertainment is the first advertiser to take up digital advertising space with Salon Media, which has launched its digital advertising platforms in 300 hairstyling salons across South Africa. Read more >>

Eat24 plans to delete its Facebook page
Design
2014 Design & Trend Forecast moves to Decorex Cape Town
The 2014 Design & Trend Forecast series of talks that are running at Decorex opened in March in Durban. It is now scheduled for Decorex Cape Town on 25 April. Read more >>

Digital
Building digital value beyond the sale

Pete Case, Issued by Gloo

It's time for brands to be bold in their digital investments as they look to build meaningful connections with their customers, says Gloo founder, Pete Case. Read more >>

Platinum Seed Digital Marketing launches new division: Social Seed

Issued by Platinum Seed

Platinum Seed Digital Marketing, a leading company in the digital industry, has launched a new division, Social Seed. Read more >>

Education & Training
The DTI and BPW SA invest in unparalleled certified Women on Boards programme

Issued by Business & Professional Women South Africa (BPW)

BPW SA and the DTI have partnered in an unrivalled "Women on Boards" director development programme to create a register of female leaders in SA who are excellently trained and are therefore highly sought after by boards. Read more >>

Events & Conferencing
New trendtalk quarterly review discusses influential trends
The quarterly trendtalk#8 panel discussion featured Chris Reid, Louise Marsland and Yenza, who touched on the notion of the Maker/Hacker, framing it as a prominent and influential trend for 2014/15. Read more >>

High Tea trending

Issued by Lavish Projects

Lavish afternoon tea parties may have originated in Paris in the 1600s, and been adopted by the Duchess of Bedford in England thereafter, but they have been perfected in 'style' by Lavish Projects that styled the All Gold Media & Celeb High Tea where the company launched its Connoisseur jam selection last week. Read more >>

Virgin Active's 'RAK' nomination event

Issued by ECHO Events and Conferences

The previously infamous NEK nomination has been turned on its head to help out those less fortunate. RAK nominations (Random Acts of Kindness) are a great example of viral volunteering. Read more >>

Win five free tickets: Watch editors grill politicians... and others
Media
How convergence is changing the media buying and selling game

Elton Ollerhead, Issued by Mediamark

"Convergence" might sound like a buzzword, but it is a real trend that is changing South Africa's media and marketing landscape. Media owners and companies that sell marketing and media solutions need to look carefully at what this trend means for the way they sell inventory to the brands they work with. Read more >>

Mobile
Mobile operators await termination fees ruling

Franny Rabkin

Mobile operators MTN and Vodacom will know by today (31 March) whether they will have to cut their interconnection fees in half. Read more >>




Newspapers
New editor has 'fierce intellect'
Outgoing Business Day editor Peter Bruce pursued Zongezo Zibi, his replacement, for two years before getting him to join one of SA's biggest business publishers last year. Read more >>

Radio
No Warras... he's got another job
As YFM closed the door on DJ Warras, 5FM opened it for him, but YFM's DJ Voster also got the chop. Read more >>

Research
Should management move beyond PESTLE?

Dr Steyn Heckroodt, Issued by USB Executive Development

In my recent encounters as a consultant, I frequently came across businesses that question the usefulness of PESTLE - in its current tabulated textual form - as a management tool. Read more >>

Focusing on expertise and practice areas the way forward for TNS

Issued by TNS South Africa

TNS South Africa's goal for 2014 and beyond is to sharpen its focus on three key areas, says Mark Molenaar, Director: Offer and Growth. These are: superior quality data and fieldwork, expertise that adds value to clients, and understanding clients' business better in order to provide them with the most useful insights and ROI. Read more >>

Sponsorship
Here's a sponsorship that will make a major impact on people's lives

Marion Scher

If you could get your client R24.5m editorial coverage for two months (Jan and February) would you have happy clients or what!!! Read more >>

TV
Home-grown TV commercial for NMMU
Nelson Mandela Metropolitan University (NMMU) releases its first television advertisement, which is set to flight on national television in April. (video) Read more >>

The Oscar Pistorius Trial Channel to pop down for one week

International

[SXSW Interactive 2014] A constant state of #FOMO

Mark Schefermann

Before coming to SXSW I asked some friends that had been before to give me some tips and advice. Read more >>

BlackBerry still bleeding with US423m loss
MONTREAL, CANADA: The struggling smartphone manufacturer BlackBerry reported a loss of US$423 million in the fourth quarter of its 2014 fiscal year, with revenues still falling. Read more >>

Microsoft's Nadella crows over iPad Office release
SAN FRANCISCO, USA: Microsoft chief Satya Nadella took to Twitter to crow as Office software tailored for iPads soared to the top of the charts at Apple's online App Store. Read more >>


More International


Ornico new ad showcase

TelevisionRadio  
  
SantamPanado  



Galleries

MBFWJ 2014

More
McDonalds rounds up National Breakfast Day

More

More galleries  


Government

Africa's resources key to unlocking its wealth

Ndaba Dlamini

Africa, it seems, is on the rise. The size of the economies of most countries on the continent is growing and economists are predicting that by 2050, Africa's economy will reach U$13-trillion. Read more >>

Petrol price to increase in April
The price of a litre of 93-octane petrol will increase by 5 cents a litre while that of 95-octane petrol will increase by 7 cents a litre in Gauteng next Wednesday, the Energy Department has announced. Read more >>

Mine to create over 3000 jobs for NW

More Government news


New accounts

  • Dummett & Co experiencing phenomenal growth - more info
  • Primall Media parties with Hard Rock Cafe - more info

More accounts  Submit a New account


People on the move

  • Mfundo Ntsibande joins the SABC - more info
  • Popular Mechanics appoints Jesse Henney - more info

More people  Submit a Person


Jobs offered

Journalist - Cape Town
Here is a job opportunity not to be missed - the position of marketing and media journalist of South Africa's most respected online marketing information brand Bizcommunity. Read more >>




New events to diarise

Short course: social media basics
SoMoLo Communications/Maliza Booysen - 1 Apr 2014 Johannesburg

Jeremy Loops
6 Apr 2014 Cape Town

Celebrate Sublime Pinot Noirs Festival
Vineyard Hotel - 13 Apr 2014 Cape Town

Stakeholder reputation management masterclass
Deon Binneman - 16 Apr 2014 to 17 Apr 2014 Johannesburg

Tom Waits Tribute by Ann Jangle & Mean Black Mamba
Die Boer - 22 Apr 2014 Durbanville

Integrating social media & marketing innitiatives
Innovation Research Training Group - 6 May 2014 to 7 May 2014 Windhoek

The New World of Finance Conference
GIBS - 15 May 2014 Johannesburg

Martketing Indaba 2014
Cadek Media - 15 May 2014 to 6 Jun 2014 Cape Town,Johannesburg,Durban

Market Research in the mobile world
Merlien Insitute - 27 May 2014 to 30 May 2014 Chicago

New Media Branding and Marketing Summit
Cornerstone Consultancy International - 29 May 2014 to 30 May 2014 Johannesburg

Youth Marketing Strategy Conference
BrandedYouth - 13 Jun 2014 Johannesburg


Upcoming events

UCT Social media short course
GetSmarter - 31 Mar 2014 to 30 May 2014 Countrywide

UCT Foundations of screenwriting short course
GetSmarter - 31 Mar 2014 to 6 Jun 2014 Countrywide

Basic principles of public relations
Provox Centre for Public Relations & Communication - 31 Mar 2014 to 5 Dec 2014 Randburg

Government media course
31 Mar 2014 to 4 Apr 2014 Grahamstown

Tastes of 2014
1 Apr 2014 to 30 Apr 2014 Cape Town

Short course: social media basics
SoMoLo Communications/Maliza Booysen - 1 Apr 2014 Johannesburg

Creative current affairs reporting
Institute for the Advancement of Journalism - 3 Apr 2014 to 4 Apr 2014 Johannesburg


Quotes

Albert Einstein
"Great spirits have always encountered violent opposition from mediocre minds."

More quotes  Submit a Quote




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