No, April the First is tomorrow... It seems Gareth Cliff really has quit 5FM and will be leaving today. It's the end of a 10-year journey he and the station have taken together. Brand building vs ROI... Daryn Smith asks what should your marketing agency focus on? One of the best ways to spread brand awareness is through your customers. Communications is too often the orphan in the company... until, of course, the wheels come off. This is when top-notch communications can make the difference between enhancing or at least maintaining your corporate image, or seeing it trashed in the spotlight of social media and elsewhere. More than one company has seen what can happen when its communications department has failed. Bongani Mahlangu asks is a communications function or department in an organisation [just] a nice to have? PS Take a look at the latest ads in the Ornico ad showcase.
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